As a marketer, you’re often stuck at a networking event, surrounded by a sea of business cards and forced small talk. You desperately want to connect with potential clients, but your sales pitches fall flat. Finally, content marketing is your secret weapon in the B2B engagement. The days of intrusive ads and impersonal brochures are … Read more
Don’t treat your content passively. To get the most out of the resources you put into creating content, you have to share it. The right sharing strategy can boost your content’s effectiveness and engage with users it might not otherwise reach. However, each platform is increasingly focused on keeping users within its specific ecosystem, so … Read more
Today’s Ask an SEO question comes from Ines, who asks: “Can we go over how/if keyword optimization will change (after the Helpful Content update)?” Great question, and one that gets asked a lot, especially when sites get penalized, remain stagnant, or lose positions. Keyword optimization strategies should not change at all because SEO pros should … Read more
Google’s Gary Illyes published an new How Search Works video that gave an inside look into how search queries are interpreted and ranked. Gary’s presentation shows an outline of the ranking process that every SEO should know and understand. Goal Of Ranking Gary begins the presentation by emphasizing that the goal in search is to … Read more
Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can’t help but waste time endlessly scrolling through these apps, watching dozens of short-form videos in one sitting. Then, like clockwork, I redownload these apps because I must write about them for … Read more
The new oil isn’t data or attention. It’s words. The differentiator to build next-gen AI models is access to content when normalizing for computing power, storage, and energy. But the web is already getting too small to satiate the hunger for new models. Some executives and researchers say the industry’s need for high-quality text data … Read more
Content managers build a company’s content strategy, create targeted and relevant content, and distribute marketing communications to audiences online. They are organized, well-versed in fostering a brand voice, and often know their way around a blog post. You might just be learning about the content management role and want to know the basics. Or, maybe … Read more
The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? It’s a conundrum facing countless creators across the globe. They’re … Read more
Meta announced an update to its AI labeling policy, expanding its definition of “manipulated media” to go beyond AI-generated videos, to now include deceptive audio and images on Facebook, Instagram and Threads. An important feature of the new policy is it’s sensitivity on being perceived as being restrictive of freedom of expression. Rather than adopt … Read more
While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available – some free or cheap – and some very expensive. They also serve tons of different … Read more
Enhance your B2B SEO strategy with structured resource sections. Learn how to optimize your site’s hierarchy and content to target diverse customer queries and boost search visibility effectively. Source link
With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer. LinkedIn hashtags are searchable, … Read more
Content continues to sit atop the list of priorities in most marketing strategies, and there is plenty of evidence to support the reasoning. Simply put, content marketing is crucial to any digital marketing strategy, whether running a small local business or a large multinational corporation. After all, content in its many and evolving forms is … Read more
In this Whiteboard Friday, learn about how to use reading patterns to optimize your content and understand how users are engaging with it. Source link
From tailored product offerings to studying evolving SERPs worldwide, learn how multinational brands navigate linguistic and cultural nuances to connect authentically with consumers. Source link
Witnessing a crisis unfold on social media can often feel like observing a storm from the comfort of your home; there’s a profound sense of relief in being safe indoors, yet it’s hard not to feel concerned for those who aren’t, hoping they are well-prepared. While some individuals might be taught crisis management theory at … Read more
Google’s John Mueller answered a question on Reddit about whether showing different content based on IP address of the site visitor affected SEO. His answer offered insights into Google’s crawling and indexing. Showing Banners For Specific Countries The person asking the question managed a website that wanted to show a banner on the side of … Read more
If you’ve always been in awe of folks using the Google Search Console API to do cool things, this article is a good read for you. You can use BigQuery with the GSC bulk data export to get some of the same benefits without requiring the help of a developer. With BigQuery, you can efficiently … Read more
