The Top 10 Content Marketing Skills You Need (Plus Tips On How To Master Them)

10 Content Marketing Skills You Need to Master

Want to reach more of your target audience, connect with them, and have meaningful interactions? Quality content marketing may be the ideal solution for you. But gone are the days of simply writing and releasing content. Effective content marketing requires various skills and strategies if you want to get it right. If you’re looking to … Read more

Duplicate Content Doesn’t Impact Site Quality

Google’s Martin Splitt: Duplicate Content Doesn’t Impact Site Quality

Google’s Search Central team has released a new video in its “SEO Made Easy” series. In it, Search Advocate Martin Splitt addresses common concerns about duplicate content and provides practical solutions for website owners. Key Takeaways Despite concerns in the SEO community, Google insists that duplicate content doesn’t harm a site’s perceived quality. Splitt states: … Read more

Level Up Your Content Marketing Funnel — Here’s How I Make the Right Content for Each Stage

Level Up Your Content Marketing Funnel — Here’s How I Make the Right Content for Each Stage

I have a confession: I’m a chronic review reader. I start every purchase with a Google search. I rely on content — both from reviewers and from companies themselves — to make my final decision. So, here’s what I know firsthand: Shoppers are looking for different types of content at different stages of the buyer’s … Read more

5 Ahrefs AI Features To Automate Your Content & SEO Workflows

5 Ahrefs AI Features To Automate Your Content & SEO Workflows

This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. Having the right SEO AI tools in your martech stack can help you: Streamline your content production. Automate complex SEO processes. Do less “busy” work and more stuff that moves the needle. Take the guesswork out of your strategies. … Read more

The greatest hits: Repurposing your best content for social media

Sprout Social repurposes content across channels like X.

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t. … Read more

29 Scroll-Stopping Instagram Post Ideas to Fill Your Content Calendar

29 Scroll-Stopping Instagram Post Ideas to Fill Your Content Calendar

Part of being successful on Instagram — whether you’re a creator or a small business — means posting consistently. But what happens when you run out of ideas? It happens — which is why it never hurts to get inspired by the great work other creators and brands are doing on Instagram.  Here are 29 … Read more

Personality Content: Strategies for Creating AI-Proof Content

Personality Content: Strategies for Creating AI-Proof Content

If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality content. Informational content used to be the go-to method for building brand awareness and driving growth. And it was a pretty simple process: rank for key search terms, attract web traffic, and convert leads. But … Read more

Beyond Pageviews: Measure Content Performance And User Engagement In GA4

Beyond Pageviews: Measure Content Performance And User Engagement In GA4

Beyond page visits, users interact with the content on our website in different ways. Understanding user interactions in detail is essential to draw conclusions, make improvements, and refine strategies for a digital strategy approach. This content performance and user engagement analysis is possible through GA4. Analyzing Content Performance With GA4 Landing Pages Report Site owners … Read more

Google’s Answer on Ideal Content Length for SEO

Google's Answer on Ideal Content Length for SEO

Google’s John Mueller answered a question on LinkedIn about the ideal content length for performing well on Google. Participants in the discussion pressed for specifics, raised concerns about being SERP-blocked by Reddit, and suggested that Search Console should offer content feedback. Mueller’s response challenged SEOs to rethink their approach to content. What’s The Best Length … Read more

Dynamic Content Strategies for This Year’s Holiday Email Marketing

Kayla Voigt

Do you hear what I hear? That’s the whooshing sound of hundreds of thousands of holiday emails dashing through the snow on the way to subscribers’ inboxes. (Or if you’re dreading the season, you may catch the ominous clinking chains of the Ghost of Holiday Emails Past.) November and December are two of the busiest … Read more

How To Get Quality SEO Content Out Of Generative AI [Checklist]

How To Get Quality SEO Content Out Of Generative AI [Checklist]

This post was sponsored by DAC Group. The opinions expressed in this article are the sponsor’s own. With its ability to rapidly produce content at scale, generative AI has quickly become a pivotal content creation tool for any brand trying to maximize its visibility, engagement, and performance online. However, while AI significantly reduces the time … Read more

The Ultimate Collection of 200+ Best Free Content Marketing Templates (BIR NNP)

The Ultimate Collection of 200+ Best Free Content Marketing Templates

Whether it’s writing a blog post, designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you’ve never done it before.  Luckily, content marketing templates can make things easier. These templates can help with design and inspire you as you develop various processes to … Read more

How the HubSpot Blog Built a Freelance Writing Program That Actually Makes Great Content 

How the HubSpot Blog Built a Freelance Writing Program That Actually Makes Great Content 

When I started working with freelancers, I’d experience a sinking feeling when a first draft hit my inbox. Would this piece be any good? Or, would I be rewriting an entire article myself to get something usable? Or perhaps, I found a gem — a freelancer who would make my day with a light edit, … Read more

Google’s AI Overviews Avoid Political Content, New Data Shows

Google's AI Overviews Avoid Political Content, New Data Shows

Study reveals Google’s cautious approach to AI-generated content in sensitive search results, varying across health, finance, legal, and political topics. Google shows AI Overviews for 50% of YMYL topics, with legal queries triggering them most often. Health and finance AI Overviews frequently include disclaimers urging users to consult professionals. Google avoids generating AI Overviews for … Read more

Harnessing the Power of Content Automation and Personalized Product Recommendations

Harnessing the Power of Content Automation and Personalized Product Recommendations

Your subscribers don’t want another cookie-cutter email. They want relevance—something that feels like it was crafted just for them. With inboxes overflowing and attention spans shrinking, generic emails become easy to ignore. What if your emails could cut through that noise and make every recipient feel like you really get them? The key lies in … Read more

Why Content Is Important For SEO

Why Content Is Important For SEO

Content is SEO. More specifically, it’s one side of the SEO relationship. One core function of search engines is to connect users with the information they’re looking for. That information might be a product listing, a review, a news story, an image, or a video. The other core function of search engines is to retain … Read more

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