Q: I see so many influencers posting details of their personal lives on social media and I’m wondering if I should do the same. I’m the face of my small business so should I share personal posts (kids, pets, daily life) on my business account, or keep it totally separate? Many influencers build their businesses … Read more
High conversion rates for your content can be elusive, but a solid way to get there is by ensuring your prospects are being served exactly what they need–and in the right order. Check out these tips for aligning content to each customer journey. Read the full article at MarketingProfs
We’ve all seen the cute dog videos that flood our Instagram feed on National Dog Day and the artfully shot latte photos for National Coffee Day. These holidays might not be celebrated the world over, but they can be fun way to engage online. In this post, we’ve outlined a calendar of all of … Read more
If you create content for clients, the initial stages after they hire you are exciting. You know the possibilities for helping them hit their brand goals with incredible content are far-reaching: increasing brand awareness, attracting more traffic, gaining leads, building trust with their audience, and ultimately boosting sales and revenue. But you can’t jump into … Read more
Content marketing is tough to get right, but once you do, the results can be incredible – especially for ecommerce brands. More traffic from Google? Check. More leads? Check. More trust built with prospects? Double-check. Unfortunately, it’s not as simple as blogging randomly about topics you pull out of a hat. With a strategy in … Read more
Last year, Kickdynamic released their latest innovation – product recommendations for email. Powered by their revolutionary AI prediction engine, Kickdynamic can create countless personalized emails from on-site behavioral data. Brands are able to seamlessly track on-site activity and use the data immediately to provide personalized product recommendations in email. Most viewed, most purchased, individual recommendations … Read more
Multiple challenges surface when creating content for a finance company. Dealing with legalities tops the list, but there’s more. Much more. In working with multiple companies in the financial sector and ghostwriting for top investors/financial CEOs in the pages of Forbes and other business magazines, I’ve had my share of difficulties. Below, I share challenges … Read more
Proving ROI for SEO isn’t easy. It’s one of the main reasons people are not as bought into SEO as they are with other marketing channels. It’s not like paid search where you can easily attribute a click on an ad to a keyword and measure the conversions against your initial investment to see if … Read more
