What Is Contextual Targeting, in the Context of Ads?

What Is Contextual Targeting, in the Context of Ads?

As Jerry Maguire once said — “Show me the money.” That phrase is probably something you’ve thought of as a marketer who has invested in paid advertising. With paid advertising, you want to enhance your marketing campaign by showing up in the right place, at the right time, with the right content. But sometimes, running … Read more

Elon Musk Confirms Removal Of Context For Links In X Posts

Elon Musk Confirms Removal Of Context For Links In X Posts

According to information obtained by Fortune and confirmed by Elon Musk, X plans to remove headlines and descriptions generated when you share a link in a post. This is coming from me directly. Will greatly improve the esthetics. — Elon Musk (@elonmusk) August 22, 2023   Future X posts with links are reported to display … Read more

Anthropic Launches Claude 2 With 100k Context Windows, File Upload Capability

Anthropic Launches Claude 2 With 100k Context Windows, File Upload Capability

Anthropic launched a significant upgrade to its conversational AI assistant, Claude 2, with 100k context windows. The new Claude-2-100k model provides improved performance, longer responses, and expanded access through a public beta website and API integration. Screenshot from Claude.ai, July 2023 Claude 2 Analyzes Up To Five Files At A Time You can upload up … Read more

Google On Ideal Number Of Products On A Page In Context of Ranking

Google On Ideal Number Of Products On A Page In Context of Ranking

Google’s John Mueller answered a question about how many product listings on a page are recommended as optimal for ranking purposes. John Mueller suggested that the best answer could be found in considering the question from a different angle. The person asked the question on the Mastodon social website. He asked: “@johnmu do you prefer … Read more

Is Your Content The Right Fit For Your Audience? Learn About Context Marketing And How to Apply it

Successful businesses know ‌their consumers are constantly evolving. The modern consumer is selective when they consume media. They don’t appreciate top-down marketing strategies anymore. Rather, they want businesses to cater their content according to their needs and not the other way round. Context marketing is an excellent solution for any brand that wants to up … Read more

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