Contextual

Contextual vs. Behavioral Targeting: Strategies & Insights

by
Jaina Mistry

With third-party cookies becoming less reliable due to consent issues and evolving privacy regulations, it’s time to rethink how you approach your email customer journey. Contextual and behavioral targeting can unlock the full potential of your email personalization tools, making every message more relevant and engaging. As 30% of brands increase their email marketing spend, … Read more

What Is Contextual Targeting, in the Context of Ads?

by
What Is Contextual Targeting, in the Context of Ads?

As Jerry Maguire once said — “Show me the money.” That phrase is probably something you’ve thought of as a marketer who has invested in paid advertising. With paid advertising, you want to enhance your marketing campaign by showing up in the right place, at the right time, with the right content. But sometimes, running … Read more

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