Driving traffic to your website is just the first step in sustaining your business. You must reliably convert those visitors into customers, and that’s where conversion rate optimization tools come in. The list below outlines many helpful conversion rate optimization (CRO) tools to help you gain new customers and improve your bottom line. From high-level … Read more
Google has announced an update to Google Analytics 4 (GA4) to provide marketers with more insightful measurement tools and a consistent view of conversions across Google Ads and Analytics. The update, which is being rolled out today, includes the following changes: Introduces ‘key events’ to replace conversions in behavioral analytics. Aligns the definition of conversions … Read more
Social proof is one of the most powerful marketing tools on the planet. It’s also one that so many small businesses completely miss. So, what is social proof, and how does it impact conversion rates in eCommerce? Those are the questions that we’re going to address. What Exactly is Social Proof? Social proof is a … Read more
Are you familiar with or have you ever joined affiliate marketing programs? If yes, an e-commerce online shop is an excellent place for selling goods and earning a commission from the merchant. However, as an e-commerce store owner, you may have to deal with low conversion rates. After reading our article, you will raise website … Read more
When it comes to SEO, many people perceive keyword rankings and organic traffic as “vanity metrics.” While they could be if they were the only part of SEO being tracked, you do actually need them to help you connect SEO to business growth. The data allows you to build the whole journey from keyword rankings … Read more
![11 Website Page Load Time Statistics [+ How to Increase Conversion Rate]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/11/page-load-stats.webpkeepProtocol.webp "11 Website Page Load Time Statistics [+ How to Increase")
Page load time is a critical metric that influences your entire site’s performance. Even a few milliseconds can significantly impact the user experience (UX), conversion rates, and, ultimately, revenue that your site drives. In this post, you’ll learn why your page load speed is important, how it affects your business, and some quick and easy … Read more
If you have goals such as sales revenue, lifetime value, or profit margins, you should consider using value-based bidding (VBB). Perhaps you’re unsure of how to get started or how to value different conversions – or maybe you tried value-based bidding and didn’t see the results you expected. Recently, I addressed advertisers’ questions and common … Read more
There’s so much happening in marketing; search is upside down with generative AI, and social media platforms have algorithms that want to retain users. With all this, email marketing remains one of the most effective and trusted marketing channels because it builds a direct relationship between you and your customer. But are email marketers always happy … Read more
At HubSpot, we’re constantly A/B testing conversion path elements — landing pages, calls-to-action (CTAs), and emails — to see how we can generate more leads, MQLs, and customers. Having CTAs throughout your website and blog will certainly help your website visitors find your conversion pages. But are your CTAs effectively capturing people’s attention? Try to … Read more
Every successful PPC campaign has one common element: solid conversion tracking. Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking? You’re denying ad platforms critical data, which can lead to overbidding or underbidding on traffic and poor budget allocation. In the privacy-first web, however, conversion tracking might seem a bit daunting … Read more
If you’re a store or website owner, one of your biggest goals is likely to increase customer conversions. After all, successful conversion rate optimization can make a world of difference when it comes to growing your business. What if we say you can take your struggling to store to a successful one by just making … Read more
In the digital age, safeguarding sensitive information is becoming a paramount issue for both organizations and individuals. With the rising data breaches and cyber threats, protecting confidential data during file conversion is paramount. Secure PDF conversion has emerged as a reliable solution, providing a robust framework to safeguard sensitive information while ensuring seamless file transformation. … Read more
Google Analytics 4 administrators now have greater flexibility in how web conversions are attributed to marketing channels. Google recently added an “Attribution Settings” option to choose whether conversion credit is assigned to only paid Google Ads campaigns or both paid and organic channels. For businesses focused solely on the impact of their advertising spend, limiting … Read more
You’re leaving money on the table by not using effective call-to-actions (CTAs) in your marketing campaigns. To help you create irresistible CTAs and move a higher percentage of people down your marketing funnel, we’ve compiled a list of 15 relevant call-to-action statistics. We scoured the internet for the latest research papers, reports, and case studies. … Read more
Did you know there were over 214.7 million digital buyers in the US in 2022? Online shopping has become a mainstream revenue source for businesses. So, with the right Google Shopping campaign structure, your business can soar. Google Shopping ads are an essential part of any successful digital marketing strategy. They are a great way … Read more
![Conversion Optimization for PPC: Delivering On The Promise From Ad To Landing Page [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/Conversion-Optimization-for-PPC-Delivering-On-The-Promise-From-Ad.jpg "Conversion Optimization for PPC: Delivering On The Promise From Ad")
Boost Your ROI with Actionable Insights on Streamlining the Click-to-Conversion Process Looking for some great PPC conversion rate optimization tips? Navah Hopkins, PPC expert and SEJ contributor, joins me on the SEJShow, where we explore the art and science of turning ad clicks into valuable conversions. She delves into the crucial journey from ad to … Read more
No business is complete in 2023 without some kind of online presence. Since the digital landscape has opened up, most of the things we do every day take place online in some form, and this is true for all people – including your customers. If you do not have a website or even social media … Read more
Enhancing the conversion rate has become one of the top priorities for business owners and marketers. Boosting your conversion rate can have a huge positive impact on your business’s bottom line and growth. Conversion rate optimization lets you reduce customer acquisition costs by getting the best returns from your marketing efforts. For instance, it can … Read more
