Before you decide what to buy, you probably decide where to shop — which means turning to your favorite search engine. With online searches dominating as the starting point of most purchases, customer journey SEO is now mission-critical for every business. I honestly can’t remember the last time I made a purchase without some online … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the early 2000s, communications professor Bob Hornik wanted to see if anti-drug ads worked. At the time, most ads used shock and fear tactics to persuade kids. Bob gathered data on thousands of teenagers. He tracked … Read more
Micro conversions are among the most misunderstood – and underutilized – tools in a PPC marketer’s toolkit. While they don’t represent final goals like sales or leads, they can provide critical signals that improve campaign performance, inform audience strategy, and enable smarter automation. Here’s what marketers need to know to harness micro conversions effectively. What … Read more
Ready to turn your site into a powerful growth engine in 2025? Watch on-demand as we unpack the strategies top brands use to optimize their sites for better search performance and more conversions in our exclusive webinar. You’ll learn: A comprehensive look at the five core focus areas of website optimization, and why they matter. … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Email marketing isn’t dead—it’s evolving. With an average ROI of $36 for every dollar spent, it remains a marketing powerhouse. But here’s the twist: making your emails more inclusive isn’t just good ethics — it’s good business. … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Over a decade ago, connected TV (CTV) was a growing technology but had almost zero practical use for marketers. Advertising opportunities were limited, and programmatic buying capabilities were virtually nonexistent. Fast-forward to today, and nearly … Read more
If your SEO rankings are slipping, ad costs keep rising, and social media engagement is flat, you’re not alone The digital landscape is noisier than ever, flooded with AI-generated content, generic messaging, and short-lived trends. The question is: How do you stand out and drive real, lasting results? That’s exactly what Katie Morton, Editor-in-Chief of … Read more
![[Expert Panel] Effortless Conversions: Close More Sales With AI Data [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/Expert-Panel-Effortless-Conversions-Close-More-Sales-With-AI-Data.png "[Expert Panel] Effortless Conversions: Close More Sales With AI Data")
Are you ready to elevate your lead generation and conversion strategies? With the evolving landscape of digital marketing, understanding how to optimize your campaigns and leverage AI for better efficiency, ROI, and customer retention is crucial. Why This Webinar Is a Must-Attend Event Join us for our upcoming webinar on February 19, 2025, “Effortless Conversions: … Read more
We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we learned along the way. When our marketing team began discussing how to strategically incorporate AI into our workflows, we knew we wanted big results. But here’s the thing about big results: … Read more
![The Tiny Layout Tweak That Led to 20% More Conversions [Test Results]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/rebecca-hinton-social-proof.webp.webp "The Tiny Layout Tweak That Led to 20% More Conversions")
One tiny little layout change netted us an almost 20% increase in on-page conversions. They say a butterfly flapping its wings can cause a rainstorm on the other side of the Earth. Well, today’s story makes me think that maybe that’s true. Conjurer of conversion, Rebecca Hinton, is back with another test you can try … Read more
As someone who does conversion rate optimization (CRO) for a living, I can’t express to you how excited I get when a simple change makes a big impact. And this particular example? It doesn’t get much simpler or more impactful. Sure, I’m a self-proclaimed CRO geek, but if you were able to increase the conversion … Read more
This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own. Your landing pages serve as pivotal points for converting visitors into customers. However, too many websites don’t focus on the first impression and lose crucial moments to engage and convert their audience. Crafting a compelling landing page isn’t just … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve been an inclusive marketing strategist and consultant for seven years. My entry into this space was heavily influenced by my lifelong experiences as a frustrated consumer. Several components of my identity make me … Read more
Aligning your content with media coverage can drive high conversion rates because it influences search behavior and creates a funnel from media to search and through the website. I’ve seen the best conversion rates and most qualified leads from SEO and content marketing when I coupled it with a digital PR strategy, creating these funnels. … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. This piece is in collaboration with Breaking the Blueprint, a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. I’ve been an inclusive marketing strategist and … Read more
I’m an inclusive marketing consultant and the founder of Thompson Media Group. A former client of mine recently forwarded me an email he’d received from a market insights company he’s subscribed to. The insights the company had included in this particular email was about “The Top 5 Ranked TV Sitcoms in U.S. History” according to … Read more
This post was sponsored by DAC Group. The opinions expressed in this article are the sponsor’s own. To create websites and marketing campaigns that will increase conversions, you must understand what your customers need and when they need it. What inspires a prospect to connect with you or buy your product from start to finish? … Read more
In this installment of Ask a PPC, we’re going to dive into enhanced conversions. As brands get their privacy-first plans in place, it’s critical that you feel comfortable with enhanced conversions. We’ll dive into: What are enhanced conversions? How to set them up. Why they’re important. Note that this post is exclusively focusing on Google’s … Read more
