Navigating A Cookieless Future: PPC Strategies For Privacy-First World
The digital advertising landscape is constantly changing, and a recent announcement from Google has shifted things yet again. On July 22, 2024, Google made a surprising U-turn on its long-standing plan to phase out third-party cookies in Chrome. This decision comes after years of back-and-forth between Google, regulatory bodies, and the advertising industry. Advertisers have … Read more
