How Core Updates Make Subtle User Intent Changes

Kevin Indig's Growth Memo for SEJ

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Sites can lose significant organic traffic from Core Updates without obvious patterns when analyzing rank changes. One hidden cause is subtle intent shifts. Two outdated models prevent us from seeing what’s really going on. One, we often think of user intent as transactional, navigational, informational, … Read more

Google Explains Index Selection During A Core Update

Google explains how core updates and indexing work independently

Google’s Gary Illyes answered a question about canonicalization, indexing and core algorithm updates that gives a clearer picture of how the different systems work together but independently. A search marketer named David Minchala asked if Google’s canonicalization processes still worked but in a slower manner during a core algorithm update. The answer to that question … Read more

How HubSpot Helps Users Prepare for Google's Core Web Vitals

How HubSpot Helps Users Prepare for Google's Core Web Vitals

It’s no secret that poor user experience (UX) isn’t going to keep your customers and target audience coming back to your website. Poor UX also negatively impacts your ability to rank on Google’s search engine results page (SERP). To ensure your website has delightful UX for your visitors as well as one that meets Google’s … Read more

Google: When To Fix Sites Hit By March 2024 Core Update

Google: When To Fix Sites Hit By March 2024 Core Update

Google’s John Mueller answered a question about whether the March Core Update was finished and whether it’s okay to begin fixing things in response to the update. Core Update Question On Reddit The person asking the question wanted to know if the core update was finished because they’ve experienced a 60% loss in traffic and … Read more

Google Completes March Spam Update, Core Update Continues

Google Completes March Spam Update, Core Update Continues

Google has announced the completion of its spam update rollout, which began on March 5, alongside a core update. The spam update, which took approximately two weeks to deploy fully, targeted scaled content production, expired domain misuse, and authority abuse. The core update, which incorporates the “Helpful Content” evaluation into the core algorithm, is still … Read more

Google Search Console Adds INP Metric In Core Web Vitals Report

Google Search Console Adds INP Metric In Core Web Vitals Report

Google has announced that Interaction to Next Paint (INP), a new metric for measuring website interactivity, is now included as a key element in the Search Console’s Core Web Vitals report. As of March 12, INP replaced First Input Delay (FID) as a Core Web Vital, signaling a shift in how Google evaluates user experience. … Read more

Google Now Says Core Web Vitals Used In Ranking Systems

Google Now Says Core Web Vitals Used In Ranking Systems

Google updated their Page Experience Documentation in order to make it explicitly clear that Core Web Vitals are used by their ranking systems. What’s curious about the change is that Google continues to not say that Core Web Vitals are a ranking factor. Googlers And Statements About Ranking Factors Something kind of weird about Googlers … Read more

Google’s March 2024 Core Update Impact: Hundreds Of Websites Deindexed

Google's March 2024 Core Update Impact: Hundreds Of Websites Deindexed

The impact of Google’s March 2024 Core Update, which targets low-quality content and spam, is becoming apparent as the rollout progresses. Recent analyses reveal that over 800 websites have been completely deindexed from Google’s search results in the early stages of the update. Widespread Deindexing Ian Nuttall, a prominent figure in the SEO community, has … Read more

Google Updates Core Web Vitals With Interaction To Next Paint (INP)

Google Updates Core Web Vitals With Interaction To Next Paint (INP)

Google has announced that its new Interaction to Next Paint (INP) metric will officially replace First Input Delay (FID) as a Core Web Vital on March 12. INP measures when a user interacts with a page (e.g., clicking a button) to when the browser can render the changed pixels to the screen. It aims to … Read more

WordPress Shares Core Web Vitals In 2023 And Impact On Web

WordPress Shares Core Web Vitals In 2023 And Impact On Web

In 2023, the WordPress community witnessed a significant milestone in website performance, with Core Web Vitals (CWV) showing significant improvements for both mobile and desktop users. This article delves into the specifics of these improvements, exploring their implications and the evolving landscape of web performance within the WordPress ecosystem. What Are Core Web Vitals? Core … Read more

How To Improve Page Speed To Pass Google’s Core Web Vitals Assessment

How To Improve Page Speed To Pass Google's Core Web Vitals Assessment

This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. A fast website provides a more pleasant experience for users and can lead to higher conversion rates. But Google also takes website speed into account as part of the Core Web Vitals and uses it as a ranking factor. … Read more

Google Claims Core Web Vitals Saved Over 10,000 Years In Load Times

Google Claims Core Web Vitals Saved Over 10,000 Years In Load Times

According to an announcement by Google, optimizations related to Core Web Vitals (CWV) have saved Chrome users more than 10,000 years in page load time in 2023. CWV are a set of metrics developed by Google to quantify the user experience on web pages. The three key metrics are Largest Contentful Paint (LCP), which measures … Read more

Google Rolls Out November 2023 Core Update

Google Rolls Out November 2023 Core Update

Google has released its November 2023 core update, the company announced today. The update is rolling out and expected to be fully implemented over the next few weeks. Core updates are periodic adjustments to the algorithms that power Google’s search results. They’re designed to improve the relevance and quality of the web pages shown for … Read more

Google’s October 2023 Core Update Now Complete

Google's October 2023 Core Update Now Complete

Google completed its October 2023 core search update rollout, which aims to improve rankings by promoting quality content. Google finished rolling out the October 2023 Core Update. Core updates target primary search algorithms to improve results and demote low-quality sites. Those impacted should focus on helpful content, positive user experience, and incremental improvements. Source link

What Are Core Web Vitals? (+ How to Improve Yours)

What Are Core Web Vitals? (+ How to Improve Yours)

“Core web vitals” — you‘ve probably heard this phrase buzzing in digital marketing. But what are the core web vitals? Picture them as the three pillars supporting your website’s performance. The trifecta includes page speed, responsiveness, and visual stability. Imagine them as your site‘s hospitality team, ensuring everything is fast, friendly, and visually pleasing. If … Read more

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