Dear Sir/Madam: If your inbox is like mine, it’s full of emails that sound like either a nineteenth-century love letter or a text message from a teenager. To be fair, this isn’t anyone’s fault. As a society, we simply don’t teach email etiquette or retrain professionals as standards change. If you were fortunate enough to … Read more
One minute, you are scrolling through cute dog videos. The next, you’re checking out with a new business, purchasing five new pieces of clothing you probably don’t need. How did this happen? This is the power of a well-crafted Instagram ad. Before you know it, you’ve seamlessly moved from your favorite social media site (sorry, … Read more
You’ve created your dream ecommerce website, added all of your beautiful product shots, and you’re about to set your product live to be purchased when you realize you’ve forgotten one huge aspect of your pricing. Shipping costs! Fortunately, there are several ways to calculate the shipping costs that you can choose from, which we will … Read more
This post was sponsored by ResultFirst. The opinions expressed in this article are the sponsor’s own. Your CEO wants to know how important your SEO team is in the company’s big picture. The CFO wants to make sure you’re staying within your tight marketing budget. Meanwhile, shareholders want to see a higher return on investment … Read more
Many aspiring business owners don’t know where to get started. They have a vision, but thinking about marketing, hiring, product development, and more can become overwhelming. In most cases, the best place to start is crunching the numbers—determining your business startup costs. Without a budget, you can’t make good decisions, and you can’t make a … Read more
