CPC

Google Ads To Phase Out Enhanced CPC Bidding Strategy

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Google Ads To Phase Out Enhanced CPC Bidding Strategy

Google has announced plans to discontinue its Enhanced Cost-Per-Click (eCPC) bidding strategy for search and display ad campaigns. This change, set to roll out in stages over the coming months, marks the end of an era for one of Google’s earliest smart bidding options. Dates & Changes Starting October 2024, new search and display ad … Read more

PPC Experts Weigh In On CPC Inflation

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PPC Experts Weigh In On CPC Inflation

This is an excerpt from SEJ’s PPC Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months.  Inflation is hitting everywhere, even your ad auctions. This year, the contributors offer guidance on navigating these increasing costs. Some note that directly seeking lower cost-per-click … Read more

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