How To Create Helpful Content Post-HCU
What does it take to create helpful content post HCU? In this detailed guide, Maryann shares a blueprint to guide your content creation efforts Source link
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I Used AI to Create a Marketing Plan 2 Ways — Here’s How You Can Too
The prevalence of artificial intelligence (AI) has many concerned about job security. AI writing, AI images, AI videos — while the final products are far from perfect, they raise the question of what jobs AI could eventually replace, even if we don’t want them to. But, heck, if AI can create a marketing plan for … Read more
6 Steps to Create Effective Retargeting Campaigns
Effective retargeting campaigns are a powerful way to re-engage potential customers who visit your website or social channels to drive conversions and decrease cart abandonment rates. By following key steps and best practices, businesses can create compelling, personalized ads that boost their sales and maximize ROI. And do you know the best part? Retargeting ads … Read more
Instagram Broadcast Channels: How to Create + Use Them in 2024
Since Meta launched the groundbreaking new feature in February 2023, Instagram Broadcast Channels have proved they are here to stay. The clever DM-based functionality offers creators a way to connect more deeply with their most engaged followers (and a less cluttered way to reach them). If you’ve been looking for ways to get big updates … Read more
How to create a Black Friday social media marketing strategy
Black Friday is almost here. Don’t expect busy shopping malls and crowded parking lots. Your customers will be looking for deals online and on social. Now that Black Friday is a months-long event, many brands are already in holiday marketing planning mode. According to Sprout’s Advanced Listening tool, from August 9 to September 8, 2023, … Read more
What you need to know to create a social media budget
No matter which industry you work in, you want to ensure your investments are cost-effective. In marketing, that inevitably raises questions like: Are we optimizing ad spend? How much are you really spending on your tech stack? Are social media campaigns worth the investment? These are all worthwhile questions to consider. Having a social media … Read more
How to Create an SEO Budget for Max ROI
I work in and around SEO on a daily basis. And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process. It’s obvious to me when companies have a clear SEO budget and when they don’t. The ones that do have … Read more
How to Create a Multilingual Content Strategy That Attracts and Converts More Customers
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. When I lived in Argentina, I didn’t miss out on seeing any of the movies I wanted to see in the theaters. All the shows I wanted to see were playing to packed audiences … Read more
How to Create the Perfect Project Timeline [Template + Examples]
![How to Create the Perfect Project Timeline [Template + Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/project-timeline-template-1-20240919-3074583.webp.webp "How to Create the Perfect Project Timeline [Template + Examples]")
Creating a project timeline where everyone involved knows what they‘re working on (and when it’s due) can help ward off project creep and nail those important deadlines. It’s essential for keeping projects — and the people completing them — on track. As a caretaker, I have project timelines running invisibly in my mind at all … Read more
How To Create High-Quality Content
SEO success depends on providing high-quality content to your audiences. The big question is: What exactly does “high quality” mean? Content has many meanings. In digital marketing, it simply means the information a website displays to users. But don’t forget: In a different context with a different emphasis on the word (content as opposed to … Read more
How to Create a Reliable Opens Audience for Non-Apple Mail Users
Three things are inevitable in life: death, taxes, and change. Apple’s Mail Privacy Protection (MPP) falls into that third category. What this means for email marketers is we’ll have to adapt (again), but there are some things we can do now to prepare and adjust. One such thing is leveraging the clients and devices that … Read more
This Formula Can Create Irresistible Marketing
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. You’re about to learn an invaluable copywriting concept, something you can use to captivate your market’s attention, not to mention differentiate almost any product. Indeed, this will help you position whatever you’re selling in … Read more
Google Warns: URL Parameters Create Crawl Issues
Gary Illyes, Analyst at Google, has highlighted a major issue for crawlers: URL parameters. During a recent episode of Google’s Search Off The Record podcast, Illyes explained how parameters can create endless URLs for a single page, causing crawl inefficiencies. Illyes covered the technical aspects, SEO impact, and potential solutions. He also discussed Google’s past … Read more
How to Create an Email Newsletter People Actually Read
You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter. Suddenly, you are “volunteered” to do it and … Read more
5 Steps to Create an Outstanding Marketing Plan [Free Templates]
![6 Steps to Create an Outstanding Marketing Plan [Free Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/07/marketingplan_20.webp.webp "5 Steps to Create an Outstanding Marketing Plan [Free Templates]")
Do you take a good, hard look at your team’s marketing strategy every year? You should. Without an annual marketing plan, things can get messy — and it’s nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don’t have a plan. … Read more
How to Create a Newsletter: Best Practices and Examples [Guide] – Litmus
Newsletters are a cornerstone of email marketing. They offer a direct line of communication with your audience—yet creating one that consistently engages readers can be challenging. How do you create a newsletter that not only captures attention but also effectively supports your business goals? Dive into newsletter best practices for launching a successful newsletter: What’s … Read more
Customer service chatbots: How to create and use them for social media
Exceeding customer expectations isn’t as easy as it used to be. High inbound message volumes and rising customer care standards have left support teams hustling to keep resolution times low. It’s officially time to call in the bots—customer service chatbots, that is. Don’t panic—no robot can replace a diligent customer service professional. They can, however, … Read more
The Top 3 Challenges Regional Marketing Models Create for Global Businesses
Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences. Starbucks’ new CEO, Brady Brewer, recently announced a shift from a global marketing approach to a regional, decentralized model. As part of … Read more
