I Took a Deep Dive Into PERT to Create More Accurate Time Estimates [+ Templates, Examples, and Formula]

I Took a Deep Dive Into PERT to Create More Accurate Time Estimates [+ Templates, Examples, and Formula]

As the owner of a content business, I need to make accurate project estimates. If a project takes longer than estimated, I’ll end up with frustrated clients and a backlog of other projects. I could also miss out on potential repeat business and referrals. To make a realistic estimate, it’s not only my own time … Read more

Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]

Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]

Let’s be honest: advertising on Facebook successfully is not easy. Its power to attract and close customers for pretty much any industry is undeniable, but that’s only if you know how to navigate and optimize the anatomy of a Facebook Ad. When it comes to creating a Facebook ad for your business, there are a … Read more

Advertising Dependency: How To Create Marketing Resilience

Kevin Indig's Growth Memo for SEJ

Advertising can pull your company forward like an 18 wheeler, but it can also create a risky dependency that backfires when you need to reduce budgets or reduce advertising spend. Think about it like over-watering a plant. Too much of a good thing can be a bad thing. Lately, I’ve encountered a lot more companies … Read more

How Use WordPress Multisite To Create a Website Subdirectory

How Use WordPress Multisite To Create a Website Subdirectory

WordPress Multisite is a feature for managing the structure and multiple sites from a single WordPress installation. In this article, I’ll share the step-by-step approach to creating a new WordPress website or converting an existing WordPress website into a WordPress Multisite. But before that, let’s understand the basics of WordPress Multisite. What Is WordPress Multisite? … Read more

How to Create An Action Plan: A Straightforward Guide for Marketers

How to Create An Action Plan: A Straightforward Guide for Marketers

A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight deadline, and my team was juggling multiple tasks with limited resources. Initially, I felt completely overwhelmed — until I sat down and created a detailed action plan. By breaking the campaign into smaller, actionable … Read more

Banking on Social: How to Create a Social Media Budget & Spend Smarter in 2025

Banking on Social: How to Create a Social Media Budget & Spend Smarter in 2025

A whopping 60% of marketers feel that the way they spend their budget — and the ROI it produces — is being scrutinized more now than in the past. So, it’s no surprise you landed here to discover how you can better optimize your social media budget this year. As a content pro (and former … Read more

How To Create Effective Global Websites For Local Audiences

How To Create Effective Global Websites For Local Audiences

Many businesses create global websites hoping to replicate the success from online business in their home country in other countries. Some companies see the return on investment put into creating multiple websites, and some companies struggle to grow their business in foreign countries. Creating effective global websites requires attention to several essential factors to ensure … Read more

Matt Mullenweg: What Drama Can I Create In 2025?

Matt Mullenweg: What Drama Can I Create In 2025?

Matt Mullenweg started a Reddit discussion in the r/WPDrama subreddit asking what kind of drama he can create in 2025, sparking an avalanche of responses that subsequently generated a spinoff discussion about one of his responses to another Redditor. The public r/WPDrama subreddit was created in October 2024 as a place to discuss the fallout … Read more

How to create effective TikTok branded content (for brands and creators)

How to create effective TikTok branded content (for brands and creators)

TikTok has exploded onto the scene, becoming more than just a social media platform—it’s a cultural phenomenon. Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll … Read more

I Used AI to Create a Marketing Plan 2 Ways — Here’s How You Can Too

I Used AI to Create a Marketing Plan 2 Ways — Here’s How You Can Too

The prevalence of artificial intelligence (AI) has many concerned about job security. AI writing, AI images, AI videos — while the final products are far from perfect, they raise the question of what jobs AI could eventually replace, even if we don’t want them to. But, heck, if AI can create a marketing plan for … Read more

6 Steps to Create Effective Retargeting Campaigns

6 Steps to Create Effective Retargeting Campaigns

Effective retargeting campaigns are a powerful way to re-engage potential customers who visit your website or social channels to drive conversions and decrease cart abandonment rates.  By following key steps and best practices, businesses can create compelling, personalized ads that boost their sales and maximize ROI.  And do you know the best part? Retargeting ads … Read more

Instagram Broadcast Channels: How to Create + Use Them in 2024

What You Need to Know About Instagram Broadcast Channels (+ How to Create Them)

Since Meta launched the groundbreaking new feature in February 2023, Instagram Broadcast Channels have proved they are here to stay. The clever DM-based functionality offers creators a way to connect more deeply with their most engaged followers (and a less cluttered way to reach them). If you’ve been looking for ways to get big updates … Read more

How to create a Black Friday social media marketing strategy

How to create a Black Friday social media marketing strategy

Black Friday is almost here. Don’t expect busy shopping malls and crowded parking lots. Your customers will be looking for deals online and on social. Now that Black Friday is a months-long event, many brands are already in holiday marketing planning mode. According to Sprout’s Advanced Listening tool, from August 9 to September 8, 2023, … Read more

What you need to know to create a social media budget

What you need to know to create a social media budget

No matter which industry you work in, you want to ensure your investments are cost-effective. In marketing, that inevitably raises questions like: Are we optimizing ad spend? How much are you really spending on your tech stack? Are social media campaigns worth the investment? These are all worthwhile questions to consider. Having a social media … Read more

How to Create a Multilingual Content Strategy That Attracts and Converts More Customers

How to Create a Multilingual Content Strategy That Attracts and Converts More Customers

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. When I lived in Argentina, I didn’t miss out on seeing any of the movies I wanted to see in the theaters. All the shows I wanted to see were playing to packed audiences … Read more

How to Create the Perfect Project Timeline [Template + Examples]

How to Create the Perfect Project Timeline [Template + Examples]

Creating a project timeline where everyone involved knows what they‘re working on (and when it’s due) can help ward off project creep and nail those important deadlines. It’s essential for keeping projects — and the people completing them — on track. As a caretaker, I have project timelines running invisibly in my mind at all … Read more

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