Ask Buffer: How Do I Create a Social Media Series for TikTok and Instagram?

Ask Buffer: How Do I Create a Social Media Series for TikTok and Instagram?

Question: I’ve been noticing that many of the TikToks and Reels I watch are part of an ongoing social media series. How can I start one myself? Whether you have a specific niche as a content creator or not, you probably post about a handful of similar topics on your Instagram and TikTok that your … Read more

How To Create An Infographic In PowerPoint [+Free Templates]

How To Create An Infographic In PowerPoint [+Free Templates]

To create professional-looking infographics and captivate your audience, you can benefit from learning how to create your own infographics in PowerPoint. PowerPoint can be a marketer’s best friend when it comes to visual content creation, including infographic design.  But it can be intimidating to create your own infographic when you don’t have a design background. … Read more

How to Create a Marketing Campaign That Makes You Stand Out

Marketing campaign graphic

In today’s competitive digital landscape, creating a successful marketing campaign requires a comprehensive strategy that includes research, goal-setting, and testing. To stand out in your industry or niche, you must aim to be unique and authentic and position yourself as an expert. An excellent promotional plan should have a hook, great visuals, catchy lines, unique … Read more

5 Steps to Create an Outstanding Marketing Plan [Free Templates]

5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Do you take a good, hard look at your team’s marketing strategy every year? You should. Without an annual marketing plan, things can get messy — and it’s nearly impossible to put a number on the budget you’ll need to secure for the projects, hiring, and outsourcing you’ll encounter over the course of a year … Read more

How To Create A Customer Journey Map

How To Create A Customer Journey Map

It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with information about a typical customer’s pain points and motivations throughout the buying process, allowing you to properly respond and drastically improving … Read more

How to create a “meet the team” social media post series

How to create a “meet the team” social media post series

Your brand is so much more than a logo, tagline or advertising campaign. It’s defined by the people whose diligent work builds and maintains it: your employees. This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture … Read more

3 Campaign Ideas For Your Brand That Will Create Brand Awareness

Campaign Ideas

The marketing world is in a state of constant evolution. For marketers, this means that they must always be switched on to the evolution of marketing tactics and strategies too. Though TV advertisements and print media have stood the test of time and are still effective today, social media campaigns and native advertising have emerged … Read more

How to Create Evergreen Content That Generates Traffic to Your Site

Every digital marketer understands that publishing articles or blog posts on your website is an excellent way to create content for your SEO strategy and build awareness. On top of that, you also get to connect to your audience on a deeper level. However, many marketers focus on publishing seasonal content or articles on trending … Read more

Helping Affiliates Create Satisfactory Long-Form Content

Affiliates are important to have, if you own a business (brick-and-mortar or online). Nowadays, in the online realm, you and your business will need all the publicity that you can get. That’s where affiliates come in! With affiliates, you’ll be able to spread the word further about your product or service. One of the best … Read more

Announcing the Keyword Research Certification: Create a Personalized Keyword Strategy

Circular yellow and blue Moz Certification badge for Keyword Research.

The heart of your SEO. The foundation for building ideas and thoughts in your industry. The vital link between you and your audience. What are we talking about? Keywords, of course! Keyword research is a fundamental aspect of any SEO strategy, so it’s important to know why you should do it, and how you should … Read more

How to Create a Social Media Report [Free Template]

How to Create a Social Media Report [Free Template]

Social media is an undeniably powerful channel for marketing in 2020. In fact, social networks are the biggest source of inspiration for consumer purchases, with 37% of consumers finding purchase inspiration through social channels. However, if you’re using social media as a tool for organic exposure and brand awareness, rather than just a channel for … Read more

How to Create Clickable Phone Numbers with HTML in Email – Litmus

Litmus

A responsive email list is the first step to building brand awareness. Leveraging your email list to build your phone list is a good next step.  Luckily, you can integrate the two by embedding click-to-call buttons in your email. This allows your audience to give you feedback, raise pressing concerns quicker, and communicate with you … Read more

How to Create an Interactive Email: 7 Elements to Add – Litmus

Litmus

To create a truly memorable subscriber experience, you have to make your email stand out in the inbox. One way to do that is by adding interactivity to your email campaigns. But as desirable as interactivity in email may be, building it can seem intimidating (or frivolous). However, interactive emails don’t have to be scary. … Read more