How to Create Scroll-stopping YouTube Thumbnails (+ Tips from Top Creators)

How to Create Scroll-stopping  YouTube Thumbnails  (+ Tips from Top Creators)

If Ali Abdaal can’t think of a sufficiently intriguing thumbnail for his video ideas, he won’t even make the video. No matter how great the idea is, the YouTuber with 5 million subscribers revealed it’s not worth the effort of writing, recording, and editing a video if he doesn’t have a showstopper thumbnail for it … Read more

How To Create Videos For Twitter Fast

How To Create Videos For Twitter Fast

As a content creator on Twitter/X in 2024, mastering the art of creating engaging videos quickly is essential for capturing your audience’s attention and driving engagement. With the right tools and strategies, you can transform your ideas into captivating video content in no time. In this article, we’ll explore the best practices and tools for … Read more

Create Viral Infographics That Boost Your Organic Traffic

infographics

If a picture’s worth a thousand words, how much is an infographic worth? How about a 400% increase in revenue, like Venngage achieved by creating infographics for influencers? Or backlinks from CNN and TechCrunch, like WordStream got thanks to two infographics? When we think of growth hacks to drive traffic to our site, we often … Read more

How to Create a Video Sales Letter (Tips and Tricks from a 7-Figure Copywriter)

video sales letter vsl

If you want to generate more leads at a fraction of the cost, increase your conversion rates, and grow your bottom line, the video sales letter, or VSL, can be a powerful tool to add to your marketing arsenal. Video tends to be more engaging than text and is fast becoming the preferred medium for consumers … Read more

How To Create Inspiring Personalized Emails – Litmus

Litmus

Here’s the deal: whether they’re subscribers, prospects, or loyal customers, the demand for personalization is non-negotiable. (And we’re not just talking about “Hello %%first_name%%.”) With artificial intelligence (AI) becoming increasingly prevalent, there’s a growing demand for more human-centric marketing. In fact, 64% of emails sent by companies leverage personalization using dynamic content—making it a standard … Read more

How to Create Strong Sales and Marketing Alignment in 2024, According to LinkedIn's Global Product Marketing Leader

How to Create Strong Sales and Marketing Alignment in 2024, According to LinkedIn's Global Product Marketing Leader

Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Puppies and the park. Beach days and ice cream. Some things just obviously go together — but what if I put sales and marketing together in that … Read more

How to create a complaint management system to protect your brand reputation

How to create a complaint management system to protect your brand reputation

Getting complaints about your business never feels great. They can also severely impact your reputation. Given the potential fallout, it’s understandable why you might want to avoid complaints altogether, let alone respond to them. However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. It’s also … Read more

Microsoft’s New AI Tools Let Anyone Create Retail Media Content

Microsoft's New AI Tools Let Anyone Create Retail Media Content

Microsoft is announcing the launch of its Retail Media Creative Studio, a platform designed to support the creation of digital advertising content for retailers. The new platform leverages generative AI to allow easy and customized banner ad creation in seconds. The launch comes as retail media is projected to become a $100 billion industry by … Read more

What Is Zero-Click Content and Why Should You Create It?

Zero-Click Content: What It Is and Why You Should Create It

Picture this: you spend hours working on a piece of content only to direct your sizeable social media audience to it and get a fraction of your typical engagement. That’s not an unusual challenge, especially as platforms focus on keeping you engaged within the container of whatever app you’re on. It’s why every social media … Read more

Add Me To Search: How To Create Your Google People Card

Add Me To Search: How To Create Your Google People Card

In today’s digital-centric world, establishing a notable online presence for your personal branding has become more crucial than ever. The fastest and easiest way to gain a presence on Google is by typing the query: Add Me to Search. All you need is a mobile device with internet access, a personal Google account, and Web … Read more

Buyer Persona 101: Tips and Examples to Create Yours

Buyer Persona 101: Tips and Examples to Create Yours

In the eight years of my marketing career, I’ve always believed that good marketing ultimately boils down to how well you know your buyers. For me, creating buyer personas has been key to truly understanding the person on the other side of the screen. These fictional profiles have helped me understand what makes my buyers … Read more

How to create a social media style guide: 10 things to include

How to create a social media style guide: 10 things to include

Social media is where brands and people want to see and be seen. It’s where you establish a community of raving fans, a voice unique to your brand and an identity that’s unmistakably yours. While you might take a more experimental and casual approach to your social media presence at first, the top brands on … Read more

How to Create a Lead Generation Website: 9 Simple Optimizations

How to Create a Lead Generation Website: 9 Simple Optimizations

Optimizing your website to generate leads is a no-brainer. However, it’s not as simple as throwing a “Click Here” button on your home page and watching the leads pour in. Instead, marketers and designers need to take a more strategic approach. In this post, we’ll go over some quick ways that actually work to optimize … Read more

How to Create an Email Newsletter [+Expert Tips & Checklist]

How to Create an Email Newsletter [+Expert Tips & Checklist]

Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to buy more products, and encourage them to keep engaging with your brand. Overall, newsletters are a staple in any high-performing email marketing strategy. They also have a significant ROI. On average, brands get back $36 … Read more

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