How to Create a Marketing Calendar You’ll Actually Use

How to Create a Marketing Calendar You’ll Actually Use

No matter what type of business I’ve worked for over the years, my team has always stressed the importance of a marketing calendar — and then never made one. A marketing calendar is essential to keeping a team organized and productive, but creating and maintaining one can be intimidating without the right guidance. So, if … Read more

How to Create a Content Style Guide [+Free Guide & Examples]

If you write, edit, or manage content for a brand, you likely run into lengthy content discussions over everything from voice to exclamation marks and em dashes. At least, I’ve done my fair share of debates with colleagues over language preferences. But is it trivial? I don’t think so. After all, there’s a difference between … Read more

5 Tips to Create an Influencer-Worthy Birthday

To guarantee an influencer-worthy birthday, start by choosing a unique theme that’s all you, from a garden party to a vintage bash. Then, invest in stunning decor that complements your theme and creates Instagram-ready spots. Moreover, carefully curate your guest list with friends who reflect your style and vibe, making sure everyone meshes well. Plan … Read more

How to Use ChatGPT to Create an Email Sequence  – Litmus

Remember in 2022 when ChatGPT had just launched and everyone was trying to figure out how best to use it? ChatGPT—and AI (Artificial Intelligence) for that matter—took the world by storm, affecting our personal and professional lives. Once I got past the “playing around” phase (I might’ve asked ChatGPT to write me an email marketing … Read more

How Small Businesses Can Use AI To Create And Measure Ads [Interview With Ex-Googler Logan Welbaum]

Appeasing the advertising algorithms on social media and Google has always been a mix of art and science – but there are plenty of rewards, not only in terms of active engagement but also in terms of lowered ad costs. So far, AI tools have proved useful as an algorithm-cracker for the biggest digital marketing … Read more

Information Gainz: Prioritizing Information Gain = Rethinking How We Create Content

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Content rewards shape the creation process. The famous Munger quote, “Show me the incentive, and I show you the outcome,” applies to content creation just as much as to company management. The way we create content today has also led to a landscape of … Read more

How to Create Scroll-stopping YouTube Thumbnails (+ Tips from Top Creators)

If Ali Abdaal can’t think of a sufficiently intriguing thumbnail for his video ideas, he won’t even make the video. No matter how great the idea is, the YouTuber with 5 million subscribers revealed it’s not worth the effort of writing, recording, and editing a video if he doesn’t have a showstopper thumbnail for it … Read more

How To Create Videos For Twitter Fast

As a content creator on Twitter/X in 2024, mastering the art of creating engaging videos quickly is essential for capturing your audience’s attention and driving engagement. With the right tools and strategies, you can transform your ideas into captivating video content in no time. In this article, we’ll explore the best practices and tools for … Read more

Create Viral Infographics That Boost Your Organic Traffic

If a picture’s worth a thousand words, how much is an infographic worth? How about a 400% increase in revenue, like Venngage achieved by creating infographics for influencers? Or backlinks from CNN and TechCrunch, like WordStream got thanks to two infographics? When we think of growth hacks to drive traffic to our site, we often … Read more

How to Create a Video Sales Letter (Tips and Tricks from a 7-Figure Copywriter)

If you want to generate more leads at a fraction of the cost, increase your conversion rates, and grow your bottom line, the video sales letter, or VSL, can be a powerful tool to add to your marketing arsenal. Video tends to be more engaging than text and is fast becoming the preferred medium for consumers … Read more

How To Create Inspiring Personalized Emails – Litmus

Here’s the deal: whether they’re subscribers, prospects, or loyal customers, the demand for personalization is non-negotiable. (And we’re not just talking about “Hello %%first_name%%.”) With artificial intelligence (AI) becoming increasingly prevalent, there’s a growing demand for more human-centric marketing. In fact, 64% of emails sent by companies leverage personalization using dynamic content—making it a standard … Read more

How to Create Strong Sales and Marketing Alignment in 2024, According to LinkedIn's Global Product Marketing Leader

Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Puppies and the park. Beach days and ice cream. Some things just obviously go together — but what if I put sales and marketing together in that … Read more

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