How to create a “meet the team” social media post series

Your brand is so much more than a logo, tagline or advertising campaign. It’s defined by the people whose diligent work builds and maintains it: your employees. This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture … Read more

3 Campaign Ideas For Your Brand That Will Create Brand Awareness

The marketing world is in a state of constant evolution. For marketers, this means that they must always be switched on to the evolution of marketing tactics and strategies too. Though TV advertisements and print media have stood the test of time and are still effective today, social media campaigns and native advertising have emerged … Read more

How to Create Evergreen Content That Generates Traffic to Your Site

Every digital marketer understands that publishing articles or blog posts on your website is an excellent way to create content for your SEO strategy and build awareness. On top of that, you also get to connect to your audience on a deeper level. However, many marketers focus on publishing seasonal content or articles on trending … Read more

Helping Affiliates Create Satisfactory Long-Form Content

Affiliates are important to have, if you own a business (brick-and-mortar or online). Nowadays, in the online realm, you and your business will need all the publicity that you can get. That’s where affiliates come in! With affiliates, you’ll be able to spread the word further about your product or service. One of the best … Read more

Announcing the Keyword Research Certification: Create a Personalized Keyword Strategy

The heart of your SEO. The foundation for building ideas and thoughts in your industry. The vital link between you and your audience. What are we talking about? Keywords, of course! Keyword research is a fundamental aspect of any SEO strategy, so it’s important to know why you should do it, and how you should … Read more

How to Create a Social Media Report [Free Template]

Social media is an undeniably powerful channel for marketing in 2020. In fact, social networks are the biggest source of inspiration for consumer purchases, with 37% of consumers finding purchase inspiration through social channels. However, if you’re using social media as a tool for organic exposure and brand awareness, rather than just a channel for … Read more

How to Create Clickable Phone Numbers with HTML in Email – Litmus

A responsive email list is the first step to building brand awareness. Leveraging your email list to build your phone list is a good next step.  Luckily, you can integrate the two by embedding click-to-call buttons in your email. This allows your audience to give you feedback, raise pressing concerns quicker, and communicate with you … Read more

How to Create an Interactive Email: 7 Elements to Add – Litmus

To create a truly memorable subscriber experience, you have to make your email stand out in the inbox. One way to do that is by adding interactivity to your email campaigns. But as desirable as interactivity in email may be, building it can seem intimidating (or frivolous). However, interactive emails don’t have to be scary. … Read more

How Jamie Kern Lima Used 10 Minutes to Create a Billion-Dollar Business — Exclusive

Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s cover feature. We talked with Jamie Kern Lima, founder of IT Cosmetics, about how a last-minute decision led to a multi-billion dollar business. To read more, subscribe to the magazine. —— Jamie Kern Lima sat in her … Read more

26 Best Social Media Apps to Help You Create Epic Social Media Content

Knowing you have to create new content for multiple social media channels every day can feel a little daunting, especially when you consider the range of disciplines needed to be successful. Nowadays, every marketer and business owner has to be part designer, photographer, videographer, copywriter, and editor, among other jobs. Thankfully, there are now a … Read more

Animated GIFs in Email: Examples & How to Create Them [Guide] – Litmus

As an email marketer, you’re always trying to improve your campaigns through the use of copy, design, and images. But with so much competition for subscribers’ attention, you need to get creative about how to entice readers to click through and care about your message. Enter: Animated GIFs in email. Email marketers are increasingly turning … Read more

How We Create The Perfect SEO Brief That Aligns Teams

Does aligning SEO goals with multiple teams and departments feel like herding cats? To add fuel to the ever-extending timeline, you may have uninformed stakeholders who also need to provide their input. Marketing, SEO, and content teams share many of the same goals, but how aligned are you in creating timely and consistently effective content? … Read more

How To Create A Website From Your Google Business Profile

Google has a free, single-page website builder designed for small businesses. Anyone with a Google Business Profile can use this tool to create and edit websites in minutes on either desktop or mobile. With Google’s website builder being an extension of Google Business Profile, you will need to have a complete listing in order to … Read more

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