Best Personal Website from Marketers, Creators, and Other Business Professionals Who’ll Inspire You

Best Personal Website from Marketers, Creators, and Other Business Professionals Who’ll Inspire You

An about me website is your chance to showcase your personality and credentials in an engaging format. But without strong personal website examples to guide you, you may not know how to get started or what will work best for your personal branding. In this post, we’ll cover the best examples of personal websites we’ve … Read more

How to Create Scroll-stopping YouTube Thumbnails (+ Tips from Top Creators)

How to Create Scroll-stopping  YouTube Thumbnails  (+ Tips from Top Creators)

If Ali Abdaal can’t think of a sufficiently intriguing thumbnail for his video ideas, he won’t even make the video. No matter how great the idea is, the YouTuber with 5 million subscribers revealed it’s not worth the effort of writing, recording, and editing a video if he doesn’t have a showstopper thumbnail for it … Read more

9 Leap Day Ideas for Your Social Media (With Examples from Real Brands + Creators)

9 Leap Day Ideas for Your Social Media on February 29 (With Examples from Real Brands + Creators)

In 2024, we’re getting a bonus day in February.  Leap Day rolls around on February 29 only once every four years, and baking it into your social media marketing plan offers a fun way to connect with your audience and customers.  In this article, I’ll walk you through nine out-of-the-box ways to celebrate Leap Day … Read more

YouTube Announces 4 New Studio Features For Creators

YouTube Announces 4 New Studio Features For Creators

YouTube unveiled several new features for YouTube Studio offering creators more insights and customization for their channels. 1. Enhanced Research Tab Coming To Desktop Last year, YouTube Studio added an improved research tab on mobile, including content gaps for Shorts. The research tab gives creators a summary of what viewers are searching for on YouTube. … Read more

4 TikTok Predictions that Creators on the Platform Are Preparing For [Expert Insights]

4 TikTok Predictions that Creators on the Platform Are Preparing For [Expert Insights]

Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels like every other day, a new trending sound, topic, song, or challenge is going viral. It can be hard to keep up, and I say this as a content creator and marketer whose job is … Read more

Influencers vs. Creators: What's the Difference & Which Should Marketers Invest In?

Influencers vs. Creators: What's the Difference & Which Should Marketers Invest In?

When I started my content creation journey, one of my friends said over brunch, “Erica is officially in her influencer era.” I love it when my friends inflate my ego, so I let the comment slide and raised a glass to celebrate my first YouTube video. However, the reality is that though I am a … Read more

The 17 Best Ad Networks For Content Creators In 2024

The 17 Best Ad Networks For Content Creators In 2024

In case you were in any doubt, we are now living in the creator economy. Content creators, influencers, and community builders now wield more power than ever before and have the ability to earn revenue from their craft in many different ways. But that doesn’t mean it’s easy. Content creators – whether they’re bloggers, videographers, … Read more

How to make money on YouTube in 2024 (and what creators should expect)

How to make money on YouTube in 2024 (and what creators should expect)

Trying to figure out how to make money on YouTube? Because there’s a big window of opportunity for monetizing videos. YouTube’s audience is massive. Viewers are logging in daily on the platform, watching hours upon hours of content each week. Not to mention YouTube’s ad revenue is predicted to reach a staggering $30.4 billion in … Read more

X Creator Pay: Is X's Ad Revenue Pay Worth it for Content Creators?

X Creator Pay: Is X's Ad Revenue Pay Worth it for Content Creators?

Creators and users on the app formerly known as Twitter can now earn money thanks to a new program rollout. X’s new ad revenue-sharing feature is the latest change to come to the platform after the social media site was acquired by Elon Musk and rebranded as X. To access the program, users must subscribe … Read more

YouTube Unveils Suite of AI-Powered Tools For Video Creators

YouTube Unveils Suite of AI-Powered Tools For Video Creators

Late last week, YouTube unveiled a suite of AI-powered tools for video creators at an annual event that is aptly named “Made On YouTube.” The announcements include: AI Insights: Next year, YouTube Studio will tap generative AI to spark video ideas and draft outlines to help creators brainstorm. Dream Screen: Later this year, YouTube will … Read more

The Mindset Powering This Creator’s Decade of Growth

The Growth Mindset Powering This Travel Creator’s Decade of Experience

When Francesca Murray started creating travel content in 2014, you could count the number of black female creators on one hand. Now that travel has become more accessible and we have more creators than ever, it’s become a saturated industry. “I recall when the hashtag #blacktravelinfluencer had around 1000 posts. Now, black travel-related hashtags have … Read more

YouTube Now Allows Creators to Remove Community Guideline Strikes

YouTube Now Allows Creators to Remove Community Guideline Strikes

YouTube has announced a new policy allowing creators to remove warnings for community guideline violations by taking educational training courses. This update marks the first time YouTube has provided a standard process for getting warnings removed. Here’s What’s Changing YouTube issues strikes against videos and channels that violate policies like spam, scams, violent/graphic content, and … Read more

Associated Press Offers AI Guidance For Content Creators

Associated Press Offers AI Guidance For Content Creators

The popularity of generative artificial intelligence (AI) tools like ChatGPT has led to an explosion of AI content, prompting new guidance from the Associated Press (AP). The latest advice from AP explores how content marketers should focus on real-world implications without sensationalism when writing about AI and how AI tools fit into the content marketing … Read more

How Content Creators Are Tackling The New Instagram Threads

How Content Creators Are Tackling The New Instagram Threads

Instagram‘s off-shoot app, Threads, is Meta’s answer to Twitter (now rebranded to “X” by Elon Musk). Dubbed a “Twitter Killer,” Threads amassed 100 million users in just five days. Among new Threads users are content creators; many also use Twitter to interact with their followers, build community, and network with other creators and brands. So … Read more

Creators Unlocked: How Joy Ofodu Grew Her 200k+ Audience

Growing A 200k+ Audience By Channeling Personal Experiences Into Content with Joy Ofodu

🔓Creators Unlocked This interview is part of a series called Creators Unlocked that delves into the world of content creators to uncover the stories behind their social media posts. From Twitter to TikTok, the articles aim to offer insights and learnings for aspiring and established creators while also offering a glimpse into the lives of … Read more

How Video Marketing from Creators Is Boosting Sales

video marketing

When we write about combining sales and marketing efforts for business growth, we tend to stick to our experience and perspective as professionals in the industry. But how do your customers really make a purchase? That’s where video marketing from creators comes in. When I reverse-engineer the buying process of people in my surroundings, I … Read more

AI in Content Creation: How Creators and Marketers are Using It [Data]

AI in Content Creation: How Creators and Marketers are Using It [Data]

Are the robots taking over? It’s a question many people wonder as artificial intelligence gains prominence in our daily lives — especially in marketing. The market for AI in marketing is likely to hit $107.5 billion by 2028, a massive increase from $15.84 billion in 2021.  What could this mean for marketers and content creators? … Read more

Discrepancies Experienced by Black Content Creators (Expert Insight)

Discrepancies Experienced by Black Content Creators (Expert Insight)

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. This piece … Read more

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