Google announced a new feature for Google Analytics 4 (GA4), rolling out support for custom event data import. This allows you to combine external data sources with existing GA4 data for more comprehensive reporting and analysis. Google’s announcement reads: “With this feature, you can use a combination of standard fields and event-scoped custom dimensions to … Read more
For businesses venturing into the creation of bespoke digital solutions, understanding the dynamics of custom software projects is critical for success. Crafting software that fits the unique processes and goals of a company is a challenging endeavor that requires meticulous planning and execution. Managers overseeing these projects must possess a robust grasp of the development … Read more
Microsoft announced the launch of generative AI captions in Bing – an AI-powered feature designed to create more informative snippets for search engine results pages (SERPs). For publishers and SEO professionals, this new capability presents opportunities as well as concerns. The captions are generated by OpenAI’s GPT-4 language model, which analyzes both the user’s search … Read more
Based on the title of this post, it should be no surprise which new feature introduced at OpenAI DevDay was my favorite: custom GPTs. Now that custom GPTs are available to more users, I thought I would share some examples for SEO and marketing. To recap, Custom GPTs give ChatGPT Plus and Enterprise users the … Read more
At DevDay, a showcase of cutting-edge artificial intelligence advancements, OpenAI unveiled a suite of new features and updates for developers and ChatGPT users, including the ability to create custom GPTs. But first, let’s explore the latest version of GPT… GPT-4 Turbo Among the standout announcements was the introduction of GPT-4 Turbo, a supercharged version of … Read more
Google has announced updates coming soon to Google Analytics 4 (GA4) properties. As of mid-October 2023, specific attribution models will be removed from the platform. At the same time, Google is introducing a new “calculated metrics” feature that allows you to create custom metrics tailored to your business needs. According to a statement from Google, … Read more
Just as there is no such thing as a one-size-fits-all social strategy, there’s no one social report that works for every team. Data analysis and social media reporting are becoming increasingly important skills for social media marketers. Today, there’s an increased pressure, and need, to use this data in more sophisticated ways—on the social team, … Read more
Google Analytics 4 (GA4) is officially here. If you’re not familiar yet, GA4 is the next generation of analytics. While it offers a bunch of new features and benefits, it can be a little daunting to learn how to use it effectively. There are numerous new reports, and finding the data you care about can take … Read more
ChatGPT Custom instructions are now available for all users (except in the EU and UK) without a Plus subscription. Custom instructions are now accessible to ChatGPT users except in EU and UK without a paid subscription. This feature opens up versatile possibilities like expertise calibration, language learning, and writing style personalization The feature recently rolled … Read more
OpenAI recently updated its official ChatGPT app, expanding access to Custom Instructions to iOS devices. Screenshot from ChatGPT iOS app, August 2023 Announced in July, the feature allows users to better control ChatGPT’s responses by setting personalized instructions to memory. Custom Instructions will save significant time for those who use ChatGPT to complete repetitive tasks. … Read more
While there are many claims that this or that marketing strategy is the best, it is essential to remember that each business has its own set of promotion goals, having a clear understanding of these can help you determine which marketing tactics will work best for your small business. Using influencers can be an effective … Read more
Recently, there was a discussion on Twitter about the validity of using custom elements in the section of web pages. Custom elements are part of the Web Components specifications, allowing developers to create HTML elements tailored to their needs. Using custom tags, developers can build reusable and self-contained HTML elements that function independently from the … Read more
When navigating a website, few things are more frustrating than landing on a screen with a 404 error, “Page Not Found.” This issue could cause a user to click away from your website quickly. To prevent this, you can ensure that your internal page links are correct and working. But what happens if someone types … Read more
If you dig deep enough, you’ll find a good story embedded in pretty much everything. One of the more interesting that I’ve been fortunate enough to witness is the story of Wix for structured data (and I’ve seen more than my fair share of SEO tools). On the surface, you would think a CMS and … Read more
Many businesses utilized printed shirts some decades ago, long before digital marketing came into play. Printed shirts held efficacy and power in brand awareness, advertisements, and customer loyalty. They were often used as giveaways and promotional tools. They still serve the same purpose today, but they now come with more value and are used in … Read more
