Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to … Read more
Books have a way of changing our perspective and bringing new lenses to life and different mindsets to mind — which is why we recently kicked off a quarterly book club within our Customer Advocacy Team at Buffer. Late last year, Åsa Nyström, our VP of Customer Advocacy, introduced us to the book Unreasonable Hospitality: … Read more
Competitive markets are required to heavily depend on companies that are constantly acquiring and retaining customers. While traditional factors like product features, pricing, and marketing strategies play crucial roles, the significance of user experience (UX) cannot be overstated, being a huge part of this customer traction. It encompasses all aspects of the end-user’s interaction with … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you’re meeting your customers’ expectations and gaining conversions. One of the most important metrics to measure is customer lifetime value (CLV). What … Read more
Find out how to use ChatGPT to help you build out a customer journey for your website in this Whiteboard Friday episode with Grace Frohlich. Source link
Social media and customer retention are intrinsically linked because social has become a key player in the entire customer journey. The average buyer’s journey is becoming more dynamic, and social customer care is a way to capture your audience’s attention when the competition is fiercer than ever. There’s no denying that customer retention should be … Read more
Five-Star Formula: Practical Tips For Improving Customer Reviews Customer reviews are the lifeblood of any business, serving as a powerful testament to the quality of the products and services offered. Potential customers often rely on the experiences of others before making a purchase decision. Understanding and implementing strategies can significantly impact your online reputation as … Read more
Customer Relationship Management (CRM) platforms are revolutionizing the business world, redefining how companies interact with their customers. In an era where customer experience is paramount, these platforms provide businesses with the tools they need to build meaningful, long-lasting relationships. This article will explore: What is CRM? The Evolution of CRM CRM and Customer Engagement: A … Read more
When Foundr CEO Nathan Chan first spoke with Trinny Woodall about launching her beauty brand, Trinny London, he asked why she started with so many products. The answer was simple. “We’re in makeup, darling.” Woodall is confident, direct, ambitious, and fabulous before fabulous was cool. She knows what she’s doing because she knows her customers. … Read more
What does it mean to have exceptional customer service? Automated phone systems? Chatbots? Help guides? These ease your customer support teams’ workload, but they don’t always cater to the needs of your customers—especially if they have a unique or urgent issue. When they’re facing a problem, customers don’t want to click through a series of … Read more
![How AI Can Improve Your Customer Experience [New Data + Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/12/ai-customer-experience.pngkeepProtocol.png "How AI Can Improve Your Customer Experience [New Data +")
62% of business leaders across industries have invested in AI to help their employees. Of those, 71% have seen a positive ROI, and 72% report increased employee productivity. But how does AI stack up when it comes to customer experience specifically? Keep reading to learn how to leverage AI-driven customer experiences — and why you … Read more
If a business is an orchestra, then every department is its own instrument. When teams work in isolation, the result is simply noise. However, when everyone unites around shared goals, beautiful music is made. And there’s no sweeter harmony than what’s created through collaboration between customer service and marketing. Looking for proof? Look no further … Read more
Growing your customer base without draining your budget can be tough, especially in today’s dynamic market. With constant search engine updates and ever-evolving user behaviors, how do you drive revenue for your business while keeping your customer acquisition costs low? How do you know where to focus your ad spend for maximum ROI? If you’re … Read more
Step 1. Fully Understand The User’s Search Intent It’s easy to just take whatever keywords you like from a keyword research tool and put them onto your site. But if you suspect that that strategy is a bad idea, you are correct. Finding the right keywords requires planning. The key is to put some thought … Read more
There are two very big considerations when taking on a new PPC client: Will you make money by helping this client, and will you enjoy working with them? Both of these questions factor into SQLing (sales qualified lead-ing) a prospective client. Yet they should be asked of existing clients, too. Scope creep (being asked to … Read more
![What is a customer journey map and how to make your own [examples included]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/11/What-is-a-customer-journey-map-and-how-to-make.png "What is a customer journey map and how to make")
Do you know what your customers see and do before they purchase from you? They see your ads, interact with you on social media and explore your website before they buy. All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. To keep up with it all and … Read more
![How to Map Your Ecommerce Customer Journey [Template Included]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/ecommerce-Sep-13-2023-09-08-01-7144-PM.pngkeepProtocol.png "How to Map Your Ecommerce Customer Journey [Template Included]")
We’ve discussed how the customer journey impacts sales, service, and marketers. But one segment that feels different is the ecommerce customer journey. The customer journey is different from service-based companies because it can be much quicker (buying from Amazon or an Instagram ad). However, if you work at an ecommerce company, it’s important to understand … Read more
In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the … Read more
