Who is “Lake Dad Daryl?” Customer Avatar Canvas with Scott Cunningham [VIDEO]

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Spread the love Scott Cunningham Scott is the Co-Founder and Managing Director of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Founder and Managing Director of Social Lite Communications, a full-stack digital marketing … Read more


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Are Customer Loyalty Programmes For Customer Retention Or Acquisition?

Loyalty Programmes
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Spread the love In a highly competitive industry, a customer loyalty programme can really help a business stand out. Such programmes have become massively popular in the last few years- in America, more than 80% of adults belong to at least one loyalty programme. Loyalty programmes could be a good idea for your business, but … Read more


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How to Manage Customer Relationships with Inkbox’s Tyler Handley — Exclusive

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Spread the love Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each magazine issue. We talked with Tyler Handley, cofounder of Inkbox, about how to manage customer relationships. Read excerpts from that in-depth conversation below. To read more, subscribe to the magazine. —– Back in 2015, Tyler … Read more


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How We Offer Async Training To Our Fully-Distributed Customer Advocacy Team

How We Offer Async Training To Our Fully-Distributed Customer Advocacy Team
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Spread the love Within the Buffer Advocacy team, we’ve experimented with a few different training formats including live training at meet-ups, training over zoom, lightning talks, and recorded trainings. Training together as a team often fosters a sense of community and feels energizing! In contrast, watching a training video alone can feel isolating, and we … Read more


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The Customer Data Conundrum: How CX Leaders Can Optimize Both Privacy and Personalization

The Customer Data Conundrum: How CX Leaders Can Optimize Both Privacy and Personalization
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Spread the love After 2+ years of major pivots and accelerated digital transformation, brands are now having to take a close look at how they handle customer data. To make absolutely necessary improvements, organizations must meet three challenges and implement a series of best-practices. Read the full article at MarketingProfs Spread the love


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How to Build Great Customer Experience at Call Center

Customer Experience
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Spread the love Today, and even more so, because of the COVID-19 lockdowns, most clients and businesses have moved their business dealings online. Customer service needs to be great. Many major companies have outsourced their customer services to call centers that handle responses of one or many businesses. How a call center agent deals with … Read more


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How to Improve Customer Service and Avoid the Hall of Shame

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Spread the love Delivering good customer service can be tricky for small businesses. It often takes just about everyone working full days to keep processes moving and profits coming in. So when something does go wrong, the team has to scramble to resolve the issue internally in order to right the ship, often requiring an … Read more


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Keep Customers and Increase Profits with Customer Retention

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Spread the love Businesses with repeat customers are healthy businesses. If your customers are coming back again and again, that must be a sign that you’re doing something right. Increasing customer retention isn’t just about creating warm, fuzzy feelings, it also has a dramatic impact on the bottom line. Increasing your customer retention can drive … Read more


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Google Search Trends Show How Customer Expectations Are Changing

Google Search Trends Show How Customer Expectations Are Changing
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Spread the love A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year. Based on a comparison of search volume from 2021 to 2022, trends indicate that customers want things both sooner and later. If customers are out shopping in person then they … Read more


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Using Customer Insights to Drive Growth and Build Loyalty

Customer insights graphic
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Spread the love Is there anything in this world more satisfying than a good, old-fashioned assumption? Someone asks you a question that you have no business answering, yet a response just tumbles out of your mouth. Most of us have probably made multiple assumptions today about benign things like the weather, which team will win … Read more


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