Who is “Lake Dad Daryl?” Customer Avatar Canvas with Scott Cunningham [VIDEO]

Scott Cunningham Scott is the Co-Founder and Managing Director of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Founder and Managing Director of Social Lite Communications, a full-stack digital marketing and design agency … Read more

Are Customer Loyalty Programmes For Customer Retention Or Acquisition?

In a highly competitive industry, a customer loyalty programme can really help a business stand out. Such programmes have become massively popular in the last few years- in America, more than 80% of adults belong to at least one loyalty programme. Loyalty programmes could be a good idea for your business, but before implementing one … Read more

How to Manage Customer Relationships with Inkbox’s Tyler Handley — Exclusive

Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each magazine issue. We talked with Tyler Handley, cofounder of Inkbox, about how to manage customer relationships. Read excerpts from that in-depth conversation below. To read more, subscribe to the magazine. —– Back in 2015, Tyler Handley was thinking … Read more

How We Offer Async Training To Our Fully-Distributed Customer Advocacy Team

Within the Buffer Advocacy team, we’ve experimented with a few different training formats including live training at meet-ups, training over zoom, lightning talks, and recorded trainings. Training together as a team often fosters a sense of community and feels energizing! In contrast, watching a training video alone can feel isolating, and we hadn’t quite cracked … Read more

The Customer Data Conundrum: How CX Leaders Can Optimize Both Privacy and Personalization

After 2+ years of major pivots and accelerated digital transformation, brands are now having to take a close look at how they handle customer data. To make absolutely necessary improvements, organizations must meet three challenges and implement a series of best-practices. Read the full article at MarketingProfs

How to Build Great Customer Experience at Call Center

Today, and even more so, because of the COVID-19 lockdowns, most clients and businesses have moved their business dealings online. Customer service needs to be great. Many major companies have outsourced their customer services to call centers that handle responses of one or many businesses. How a call center agent deals with a customer can … Read more

How to Improve Customer Service and Avoid the Hall of Shame

Delivering good customer service can be tricky for small businesses. It often takes just about everyone working full days to keep processes moving and profits coming in. So when something does go wrong, the team has to scramble to resolve the issue internally in order to right the ship, often requiring an all-hands-on-deck effort. Which … Read more

Keep Customers and Increase Profits with Customer Retention

Businesses with repeat customers are healthy businesses. If your customers are coming back again and again, that must be a sign that you’re doing something right. Increasing customer retention isn’t just about creating warm, fuzzy feelings, it also has a dramatic impact on the bottom line. Increasing your customer retention can drive revenue and profitability. … Read more

Google Search Trends Show How Customer Expectations Are Changing

A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year. Based on a comparison of search volume from 2021 to 2022, trends indicate that customers want things both sooner and later. If customers are out shopping in person then they want the ability … Read more

Using Customer Insights to Drive Growth and Build Loyalty

Is there anything in this world more satisfying than a good, old-fashioned assumption? Someone asks you a question that you have no business answering, yet a response just tumbles out of your mouth. Most of us have probably made multiple assumptions today about benign things like the weather, which team will win a sporting event, … Read more

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