Customer retention strategies for 2024

Customer retention strategies for 2024

Social media and customer retention are intrinsically linked because social has become a key player in the entire customer journey. The average buyer’s journey is becoming more dynamic, and social customer care is a way to capture your audience’s attention when the competition is fiercer than ever. There’s no denying that customer retention should be … Read more

Five-Star Formula: Practical Tips For Improving Customer Reviews

Five-Star Formula: Practical Tips For Improving Customer Reviews Customer reviews are the lifeblood of any business, serving as a powerful testament to the quality of the products and services offered. Potential customers often rely on the experiences of others before making a purchase decision. Understanding and implementing strategies can significantly impact your online reputation as … Read more

How CRM Platforms Are Shaping The Future Of Customer Engagement

Customer Relationship Management (CRM) platforms are revolutionizing the business world, redefining how companies interact with their customers. In an era where customer experience is paramount, these platforms provide businesses with the tools they need to build meaningful, long-lasting relationships.  This article will explore:  What is CRM? The Evolution of CRM CRM and Customer Engagement: A … Read more

Why Trinny Woodall Still Replies to Customer DMs

When Foundr CEO Nathan Chan first spoke with Trinny Woodall about launching her beauty brand, Trinny London, he asked why she started with so many products. The answer was simple. “We’re in makeup, darling.” Woodall is confident, direct, ambitious, and fabulous before fabulous was cool. She knows what she’s doing because she knows her customers. … Read more

Social media customer service statistics to know in 2024

What does it mean to have exceptional customer service? Automated phone systems? Chatbots? Help guides? These ease your customer support teams’ workload, but they don’t always cater to the needs of your customers—especially if they have a unique or urgent issue. When they’re facing a problem, customers don’t want to click through a series of … Read more

How AI Can Improve Your Customer Experience [New Data + Tips]

62% of business leaders across industries have invested in AI to help their employees. Of those, 71% have seen a positive ROI, and 72% report increased employee productivity. But how does AI stack up when it comes to customer experience specifically? Keep reading to learn how to leverage AI-driven customer experiences — and why you … Read more

Field tested tips for aligning customer service and marketing

If a business is an orchestra, then every department is its own instrument. When teams work in isolation, the result is simply noise. However, when everyone unites around shared goals, beautiful music is made. And there’s no sweeter harmony than what’s created through collaboration between customer service and marketing. Looking for proof? Look no further … Read more

Customer Generation: Experts Reveal Paid Media Strategies For SaaS Success

Growing your customer base without draining your budget can be tough, especially in today’s dynamic market. With constant search engine updates and ever-evolving user behaviors, how do you drive revenue for your business while keeping your customer acquisition costs low? How do you know where to focus your ad spend for maximum ROI? If you’re … Read more

How To Find The Best SEO Keywords That Win The Customer Over (& Why It’s Important)

Step 1. Fully Understand The User’s Search Intent It’s easy to just take whatever keywords you like from a keyword research tool and put them onto your site. But if you suspect that that strategy is a bad idea, you are correct. Finding the right keywords requires planning. The key is to put some thought … Read more

Customer Scoring For Agencies: How To SQL Your PPC Customers

There are two very big considerations when taking on a new PPC client: Will you make money by helping this client, and will you enjoy working with them? Both of these questions factor into SQLing (sales qualified lead-ing) a prospective client. Yet they should be asked of existing clients, too. Scope creep (being asked to … Read more

What is a customer journey map and how to make your own [examples included]

Do you know what your customers see and do before they purchase from you? They see your ads, interact with you on social media and explore your website before they buy. All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. To keep up with it all and … Read more

How to Map Your Ecommerce Customer Journey [Template Included]

We’ve discussed how the customer journey impacts sales, service, and marketers. But one segment that feels different is the ecommerce customer journey. The customer journey is different from service-based companies because it can be much quicker (buying from Amazon or an Instagram ad). However, if you work at an ecommerce company, it’s important to understand … Read more

How 7 brands use customer marketing content strategies to deepen audience connection

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the … Read more

Why Customer Connection Matters

At INBOUND 2023, HubSpot CEO Yamini Rangan introduced changes to the customer journey driven by the recent surge of AI technology. Where people spend their time, how they buy, how they share information, and how they expect to receive customer service is all changing. What’s not changing, however, is the importance of connection. The advent … Read more

The B2B Customer Journey | Marketing Smarts Live Show

According to the wisdom of this episode’s guest, Pam Didner, the customer journey is best approached by B2B marketers not from the customer’s perspective but from consideration of the touchpoints they, the marketers, have control over. Otherwise, she says, it’s easy to become overwhelmed and confused. “All of us have thousands of paths or options … Read more

Monitoring and Listening on Social Media: Managing Brand Reputation and Customer Feedback

Gone are the days when you had full authority over your brand reputation. Today, customers are in the driving seat, and all this is happening on social media. So, if your brand doesn’t have a solid social monitoring and listening strategy, you’re missing out on the most valuable data and insights to build your business—but … Read more

Elevating Customer Service Through Data-Driven Insights

In today’s fast-paced business realm, the digital landscape has bestowed upon us an invaluable treasure trove: customer data. With each click, purchase, and interaction, customers leave behind breadcrumbs of insight. Something that, when skillfully harnessed, can pave the way to unparalleled customer service experiences. Personalized interactions reign supreme, so, the art of customer service has … Read more

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