I was shopping for dog treats recently. My dog has particular tastes, so I turned to Amazon to find what new treats might delight her. Amazon collects my browsing data and purchase history (aka, first-party data) and uses it to plan and deliver targeted ads while I’m on the platform. One of these ads led … Read more
Trying to get traffic to your website is trickier than ever. With more and more content to compete with, it can often feel like there is no single approach that can get people to come to your website. And in truth, there isn’t! But there is a combined approach you can take, each with its … Read more
WordPress banned WP Engine, a managed WordPress web host, blocking thousands of websites from adding or updating plugins and themes. Technology writer Robert Scoble described the decision as “universally hated in tech” and that out of hundreds of posts on the subject almost none was on Mullenweg’s side on the issue. What Happened Matt Mullenweg, … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. When I lived in Argentina, I didn’t miss out on seeing any of the movies I wanted to see in the theaters. All the shows I wanted to see were playing to packed audiences … Read more
![Influencer Marketing Strategy: How to Build a Plan Creators & Customers Will Love [+ Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/influencer-marketing-strategies-featured.png "Influencer Marketing Strategy: How to Build a Plan Creators &")
Everyone can have influence, but not everyone can be an influencer. And I say this as someone who has participated in several influencer campaigns but would never claim the label. This title “influencer” rightfully belongs to an elite group of people who can reliably elicit interest or action in others. And if you’re a marketer, … Read more
If there’s one thing that can make or break a business, it’s how long a customer gets left on read. When a customer reaches out for help or simply has a question, long wait times can quickly impact your business’s bottom line. According to The 2022 Sprout Social Index™, 36% of consumers will share a … Read more
Learn how to outperform your competitors by targeting and satisfying choosy customers. This blog post guides you through identifying specific customer needs, analyzing competitors, and optimizing your content and marketing strategies. Source link
One of my favorite Super Bowl commercials is 2020’s Boston-set “smaht pahk” ad, which heralded Hyundai’s self-parking feature. Rachel Dratch’s and Chris Evans’ exaggerated Boston accents grab your attention. John Krasinski confidently eyeing a too-narrow parking space piques your interest. If you’ve ever squeezed into a parallel parking space, lurching back and forth a few … Read more
I’ve been breathing life into email campaigns since 2007 when the iPhone was the newest thing on the block. Even though the learning resources for email marketers have evolved since then, I still have countless re-engagement email examples in my inbox which don’t prompt me to, well, re-engage. While getting ignored by your subscribers is … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’m an inclusive marketing consultant and the founder of Thompson Media Group. I also follow a gluten-free diet for health reasons. When I go to a restaurant’s website, I’m wondering, does their menu work … Read more
Online business is a huge dimension in which countless websites exist organically. And the essence of these websites is that they compete for visitors’ attention. That’s why, in this dimension, there is one crucial question: how can just visitors become customers? Actually, the answer is quite simple. It’s all about people being primarily attracted to … Read more
At HubSpot, customer experience comes first. Always. Whether our marketing team is selecting a time at which to send an email or our web team team is choosing the size and location of a button on our homepage, the question we always go back to is: “Will this be a good experience for our customers?” … Read more
The festive season brings a surge of customer engagement as people are in the mood for shopping and celebration. However, once the holiday lights dim, businesses often face the challenge of maintaining this engagement. The transition from the festive buzz to regular days doesn’t have to be a drop in customer interaction. With strategic planning … Read more
Nostalgia marketing is the advertising equivalent of comfort food. In a time where most marketing focuses heavily on the future, nostalgic commercials and ads transport us back to a simpler place where our current problems don’t matter. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on what we already know … Read more
There are two very big considerations when taking on a new PPC client: Will you make money by helping this client, and will you enjoy working with them? Both of these questions factor into SQLing (sales qualified lead-ing) a prospective client. Yet they should be asked of existing clients, too. Scope creep (being asked to … Read more
Abandoned cart emails are an essential part of an email marketing strategy — especially if you’re serious about boosting sales. Whether you sell to other companies or consumers, you can benefit from sending cart abandonment emails to buyers who haven’t completed their purchase. Here, you’ll find abandoned cart email templates to get you started, plus … Read more
Building a brand is critical for success. But so is building strong client relationships. Client relationship management is the key to long-term success for consultants, freelancers, and agency founders. A healthy client relationship, like any human relationship, will ensure long-term stability. For you, that means repeat business and plenty of new clients. But how can … Read more
![Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/07/glimpse-AI-blog-post.pngkeepProtocol.png "Generative AI and Customer-Centricity: How Three Companies Use Generative AI")
The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. ChatGPT, the application based on OpenAI’s Large Language Model (LLM), now has the fastest adoption rate in history, reaching 100 million daily active users within two months of launch. Yet most sales reps and marketers still use … Read more
