Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’m an inclusive marketing consultant and the founder of Thompson Media Group. I also follow a gluten-free diet for health reasons. When I go to a restaurant’s website, I’m wondering, does their menu work … Read more
Online business is a huge dimension in which countless websites exist organically. And the essence of these websites is that they compete for visitors’ attention. That’s why, in this dimension, there is one crucial question: how can just visitors become customers? Actually, the answer is quite simple. It’s all about people being primarily attracted to … Read more
At HubSpot, customer experience comes first. Always. Whether our marketing team is selecting a time at which to send an email or our web team team is choosing the size and location of a button on our homepage, the question we always go back to is: “Will this be a good experience for our customers?” … Read more
The festive season brings a surge of customer engagement as people are in the mood for shopping and celebration. However, once the holiday lights dim, businesses often face the challenge of maintaining this engagement. The transition from the festive buzz to regular days doesn’t have to be a drop in customer interaction. With strategic planning … Read more
Nostalgia marketing is the advertising equivalent of comfort food. In a time where most marketing focuses heavily on the future, nostalgic commercials and ads transport us back to a simpler place where our current problems don’t matter. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on what we already know … Read more
There are two very big considerations when taking on a new PPC client: Will you make money by helping this client, and will you enjoy working with them? Both of these questions factor into SQLing (sales qualified lead-ing) a prospective client. Yet they should be asked of existing clients, too. Scope creep (being asked to … Read more
Abandoned cart emails are an essential part of an email marketing strategy — especially if you’re serious about boosting sales. Whether you sell to other companies or consumers, you can benefit from sending cart abandonment emails to buyers who haven’t completed their purchase. Here, you’ll find abandoned cart email templates to get you started, plus … Read more
Building a brand is critical for success. But so is building strong client relationships. Client relationship management is the key to long-term success for consultants, freelancers, and agency founders. A healthy client relationship, like any human relationship, will ensure long-term stability. For you, that means repeat business and plenty of new clients. But how can … Read more
![Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/07/glimpse-AI-blog-post.pngkeepProtocol.png "Generative AI and Customer-Centricity: How Three Companies Use Generative AI")
The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. ChatGPT, the application based on OpenAI’s Large Language Model (LLM), now has the fastest adoption rate in history, reaching 100 million daily active users within two months of launch. Yet most sales reps and marketers still use … Read more
Steve Jobs, the iconic co-founder of Apple, was a master of persuasion. His ability to convince billions of people to buy his products at premium prices was no coincidence. While technical innovations and relentless advertising played a role, the true secret to his success lay in the persuasive techniques that he employed. Techniques that anyone … Read more
![16 Great Examples of Welcome Emails for New Customers [Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/36_Welcome-Email-Templates.jpgkeepProtocol.jpeg "16 Great Examples of Welcome Emails for New Customers [Templates]")
We’ve all heard this maxim, “First impressions last,” so we are aware how important it is to strike a good impression. Showed up late for a job interview? That’s a bad first impression. Eat a clove of garlic and forget to brush your teeth before a first date? Also a bad first impression. It turns … Read more
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Chili’s is back with a new commercial, this time served up with a side of nostalgia. The brand’s infamous “I want my baby back ribs” commercials of the Y2K era were classics … Read more
Finding clients is likely your business’s biggest time suck. It’s the most essential task, yet it’s one that makes you absolutely no cash. The faster you find clients, the more time you’ll have to actually earn money. Finding and winning top-notch clients is a skill, and it’s more valuable than any freelancing or consulting talent … Read more
![20 Best Buyer Persona Questions to Ask Customers [Free Template]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/02/buyer-persona-questions.jpgkeepProtocol.jpeg "20 Best Buyer Persona Questions to Ask Customers [Free Template]")
Knowing your customers is a crucial component of successful inbound marketing. Get started with buyer persona questions that can help you understand customers’ mindsets. We’ve gathered the best questions that can help you identify your audience. After you explore the answers, use this free buyer persona template to share your findings with the rest of … Read more
Typical business advice touts that the customer should always come first. Given that my title is hospitality director, you’d especially think that ensuring customers are having the best experience possible would always be my top priority. And it is, but I’ve discovered a more roundabout yet incredibly powerful way of getting there: putting our employees … Read more
Your team has a backlog of features to implement, and you’re the product owner. The issue is that your team is overworked, and no one knows where to begin or how to prioritize duties. This is where a user story map template might be beneficial! What is User Story Mapping and How Does it Work? … Read more
B2B companies with a product-led growth strategy tend to start out with individual, self-serve customers but then scale to sell to lucrative enterprise buyers. At that point, you shouldn’t ignore your self-serve market. You can do both. Read the full article at MarketingProfs
Businesses with repeat customers are healthy businesses. If your customers are coming back again and again, that must be a sign that you’re doing something right. Increasing customer retention isn’t just about creating warm, fuzzy feelings, it also has a dramatic impact on the bottom line. Increasing your customer retention can drive revenue and profitability. … Read more
