As a digital marketing expert, I’ve tried several strategies over the years. And one thing I’ve learned is that marketing nonprofits requires a specialized approach. Unlike businesses, nonprofits don’t sell products or services. Instead, they want people to support a noble cause. Their marketing budget is also usually limited, but social networks come to the … Read more
Google announced a new feature for Google Analytics 4 (GA4), rolling out support for custom event data import. This allows you to combine external data sources with existing GA4 data for more comprehensive reporting and analysis. Google’s announcement reads: “With this feature, you can use a combination of standard fields and event-scoped custom dimensions to … Read more
Google updated their structured data guidelines to reflect support for a sitewide return policy within the Organization structured data. This eliminates the need to add redundant return policy information for every product listing structured data and can result in more traffic and sales to online merchants. This doesn’t mean that merchants are required to change … Read more
Google published a case study that shows how using structured data and following best practices improved discoverability and brought more search traffic. The case study was about the use of Video structured data but the insights shared are applicable across a range of content types. The new case study is about an Indonesian publisher called … Read more
![How to Make Money on Social Media [New Data + Case Studies]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/06/ft-social.webpkeepProtocol.webp "How to Make Money on Social Media [New Data +")
Shopping on social media has become increasingly popular over the past few years, as brands explore how to make money on these platforms. In fact, one in three consumers report having discovered new products on social media in the past three months. Consumers also report that some of their preferred methods of discovering products on … Read more
![If Everyone is a Content Creator — Is Anyone? [Data + Expert Insights]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/06/contentcreator.webpkeepProtocol.webp "If Everyone is a Content Creator — Is Anyone? [Data")
Quick riddle for you: What do you have in common with podcast hosts, YouTube sensations, TikTok stars, and Instagram influencers? Stumped? Okay, okay. I’ll tell you the answer. Statistically speaking, you probably also consider yourself a “content creator,” at least on some level. Recently, our State of Consumer Trends Survey revealed that 50% of millennials … Read more
Last week, Google Ads emailed advertisers in the United States who use Google Ads or Google Analytics with upcoming compliance changes. Many are asking, “why now”? As user privacy concerns are at an all-time high, many individual states enacted their privacy law provisions, which will be implemented later this year. Read on to learn how … Read more
Many SEOs are coming to the conclusion that the alleged Google data leak was not a leak, did not contain ranking algorithm secrets, was five years out of date and it did not show anything new. While that’s not how everyone feels about it, SEOs in general don’t tend to agree about anything. As SEJ … Read more
Over the United States holidays some posts were shared about an alleged leak of Google ranking-related data. The first posts about the leaks focused on “confirming” beliefs that were long-held by Rand Fishkin but not much attention was focused on the context of the information and what it really means. Context Matters: Document AI Warehouse … Read more
![Return to Office? How Employees Are Feeling in 2024 [Data from 700+ Consumers]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/05/return-to-office_featured.webpkeepProtocol.webp "Return to Office? How Employees Are Feeling in 2024 [Data")
I saw a pretty compelling statistic recently: Before the pandemic, just 8% of companies offered flexible work policies. After the fact, nearly two thirds (62%) have implemented some level of flex work. Fast forward to today, and many companies (like Tesla and Goldman Sachs) have asked workers to return to office full-time. I always assumed … Read more
In a recent interview, Google CEO Sundar Pichai sidestepped questions about whether the company would provide website owners with more granular data on traffic from AI-generated search previews. As Google continues to integrate AI overviews, or “AI previews,” into its search results, publishers have grown increasingly concerned about the impact on their click-through rates and … Read more
![Consumer Behavior Statistics You Should Know in 2024 [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/05/consumer-behavior-statistics.pngkeepProtocol.png "Consumer Behavior Statistics You Should Know in 2024 [New Data]")
I doubt that the shift to entirely online shopping experiences would’ve happened as quickly as it did without the pandemic. But, the rapid shift showed us that the factors influencing consumer purchasing decisions are always changing. In this piece, I’ll go over consumer behavior statistics I’ve pulled from our 2024 Consumer Trends Report to explain … Read more
Sam Altman, CEO of OpenAI, dispelled rumors that a new search engine would be announced on Monday, May 13. Recent deals have raised the expectation that OpenAI will announce the integration of real-time content from English, Spanish, and French publications into ChatGPT, complete with links to the original sources. OpenAI Search Is Not Happening Many … Read more
We analyzed 500k queries to find patterns and triggers enabling SGE results. We started to research SGE in June 2023 and have conducted bi-weekly scrapes of 100-500k keywords along with data analysis from our R&D team. From this data, we have in-depth findings about SGE development and ranking factors. While verticals are not the only … Read more
Google has streamlined the process for using imported user data to build audiences in Google Analytics 4 (GA4). This eliminates the need for users to visit a website or app before joining designated audiences. Google’s official announcement states: “We’ve made it easier to use imported user data with audiences. Now, data you upload, joined via … Read more
Google revamped their product structured data documentation by splitting up one comprehensive page into three pages that are more closely focused on their topics, providing an example of how to rewrite a page that’s too big and turn it into multiple topically relevant webpages. Google Product Structured Data Product structured data is essential for ecommerce … Read more
Data transfer is a crucial step for companies, involving moving information from one system to another. It is essential during system upgrades, software installations, or when implementing new tools. While data transfer brings advantages in terms of improved efficiency and access to data, it can also present challenges if not handled correctly. In this article, … Read more
![Which Social Media Channels are Gaining and Losing Steam in 2024? [New Consumer and Platform Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/04/social-media-losing-steam-.jpgkeepProtocol.jpeg "Which Social Media Channels are Gaining and Losing Steam in")
These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it’s important to know your audience’s favorite social channels. For instance, if you’re selling retirement homes, it’s safe to forgo Snapchat, where only 3.7% of users are over 50. HubSpot surveyed over 1,400 … Read more
