Data Clean Room: What It Is & Why It Matters In A Cookieless World

Data Clean Room: What It Is & Why It Matters In A Cookieless World

In recent years, the digital marketing landscape has experienced significant shifts, particularly concerning user privacy and data tracking mechanisms. Notably, Google’s initial plan to phase out third-party cookies in Chrome by 2022 was reversed in July 2024, allowing their continued use. This reversal has implications for data clean rooms, which were poised to become essential … Read more

Google Quietly Ends COVID-Era Structured Data Support

Google Quietly Ends COVID-Era Structured Data Support

Google announced that it is dropping support for the 2020 COVID-era Special Announcements structured data type and completely phasing it out by July 31, 2025. The announcement was posted on the SpecialAnnouncement structured data documentation. SpecialAnnouncement Structured Data This structured data type was adopted by Google in April 2020 as a way to announce a … Read more

The HubSpot Blog's Social Media Video Trends Report: Data from 1,000+ Social Media Marketers

A marketer observes the social media video statistics from HubSpot

2025 is upon us, and a new year brings new trends and new challenges. If you‘re a brand looking to leverage social media video this year, you may not know what to expect but don’t worry. I, your resident content creator and social media expert, have the expertise you need to prepare for social media … Read more

Google Confirms That Structured Data Won’t Make A Site Rank Better

Google Confirms That Structured Data Won’t Make A Site Rank Better

Google’s John Mueller answered a question on Bluesky about whether structured data helps with SEO, which may change how some people think about it. Schema.org Structured Data When SEOs talk about structured data they’re talking about Schema.org structured data. There are many kinds of structured data but for SEO purposes only Schema.org structured data matters. … Read more

Data Clean Room: What It Is & Why It Matters In A Cookieless World

Data Clean Room: What It Is & Why It Matters In A Cookieless World

In recent years, the digital marketing landscape has experienced significant shifts, particularly concerning user privacy and data tracking mechanisms. Notably, Google’s initial plan to phase out third-party cookies in Chrome by 2022 was reversed in July 2024, allowing their continued use. This reversal has implications for data clean rooms, which were poised to become essential … Read more

Google Updated Documentation For EEA Structured Data Carousels (Beta)

Google Updated Documentation For EEA Structured Data Carousels (Beta)

Google updated the structured data documentation for their European Economic Area (EEA) carousels that are currently in beta. A notable change is that the shopping queries carousels beta testing has expanded beyond Germany, France, Czechia, and the UK, so that availability is now open to all EEA countries. A byproduct of the changes is that … Read more

Google Confirms: Structured Data Still Essential In AI Search Era

Google Confirms: Structured Data Still Essential In AI Search Era

Google leaders shared new insights on AI in search and the future of SEO during this week’s Google Search Central Live conference in Madrid. This report is based on the thorough coverage by Aleyda Solis, who attended the event and noted the main points. The event featured talks from Google’s Search Relations team, including John … Read more

Data Shows Google AIO Is Citing Deeper Into Websites

Data Shows Google AIO Is Citing Deeper Into Websites

New data from BrightEdge that was shared with Search Engine Journal shows that Google’s AI Overviews (AIO) in March 2025 have rapidly expanded in size and are shifting how traffic is distributed across search results. The analysis suggests that deep, specialized content is likelier to be cited than homepages. This shows that AIO is becoming … Read more

How TikTok, Canva, & Other Top Marketing Teams Outperform the Rest [New Data]

how high-performing marketing teams win

Imagine trying to describe a giraffe to someone whose never seen one. Maybe I’d say something like this: “Well, it has brown patches that look a little like puzzle pieces; a long, 6-foot-tall neck, and skinny legs.” This description is close enough, sure, but it doesn’t quite capture the sensation of seeing one in real … Read more

How To Create A Marketing Measurement Plan For Accurate Data & Strategic Alignment

How To Create A Marketing Measurement Plan For Accurate Data & Strategic Alignment

Tracking marketing performance effectively comes down to three key factors: Defining the pipelines, audiences, events, and metrics that truly matter to your business. Ensuring each element is measured with precision. Aligning your team around the data points that drive the most impact. When these pieces come together, you gain the clarity to track progress, scale … Read more

Data Visualization: Tips and Examples to Inspire You

data visualization on an ipad surrounded by keyboards

I often find raw data overwhelming — endless rows of numbers can be hard to decipher. That’s why I love data visualization; it transforms complex figures into clear, intuitive charts that help me quickly spot trends and understand the story behind the numbers. Visual charts and graphs not only save me precious time but also … Read more

Bing Webmaster Tools Adds Data Comparison & UX Improvements

Bing Webmaster Tools Adds Data Comparison & UX Improvements

Bing Webmaster Tools launches new comparison features and improved interface for enhanced search performance analysis. Bing Webmaster Tools now offers data comparison across time periods. Microsoft improved the time filter interface for easier navigation. The updates enable better campaign analysis and trend identification. Source link

Google Updates Structured Data Requirements For Return Policies

Google Updates Structured Data Requirements For Return Policies

Google requires ecommerce stores to specify in their structured data which country their return policies apply to. Google now requires country information for return policies in structured data. Merchants should update their product structured data to include this field. Source link

CMO Guide To Schema: How Your Organization Can Implement A Structured Data Strategy

CMO Guide To Schema: How Your Organization Can Implement A Structured Data Strategy

Putting together an actionable strategy to keep your organization relevant in the ever-changing search marketing landscape is harder than ever. To help support your organization through this journey, this guide provides insights into why schema markup is essential and how you can implement a structured data markup strategy to support your organization’s goals this year. … Read more

45 Video Marketing Statistics for 2025 [New Data]

woman looking at video marketing statistics

Recent video marketing statistics show that visual storytelling wins. Video is an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. I personally like the storytelling, relatability, and brevity of video content. To help you leverage video in your marketing, I’ve gathered new video … Read more

Data Suggests Google Indexing Rates Are Improving

Data Suggests Google Indexing Rates Are Improving

New research of over 16 million webpages shows that Google indexing rates have improved but that many pages in the dataset were not indexed and over 20% of the pages were eventually deindexed. The findings may be representative of trends and challenges that are specific to sites that are concerned about SEO and indexing. Research … Read more

Data Shows Google AI Overviews Changing Faster Than Organic Search

Data Shows Google AI Overviews Changing Faster Than Organic Search

New research on AI Overviews and organic search results presents a fresh view on how AIO is evolving and suggests how to consider it for purposes of SEO. Among the findings: Their research showed that the AIO they were tracking showed more volatility than the organic search results, that they were changing at a faster … Read more

We Know You Better!
Subscribe To Our Newsletter
Be the first to get latest updates and
exclusive content straight to your email inbox.
Yes, I want to receive updates
No Thanks!
close-link

Subscribe to our newsletter

Sign-up to get the latest marketing tips straight to your inbox.
SUBSCRIBE!
Give it a try, you can unsubscribe anytime.