New data from BrightEdge that was shared with Search Engine Journal shows that Google’s AI Overviews (AIO) in March 2025 have rapidly expanded in size and are shifting how traffic is distributed across search results. The analysis suggests that deep, specialized content is likelier to be cited than homepages. This shows that AIO is becoming … Read more
Imagine trying to describe a giraffe to someone whose never seen one. Maybe I’d say something like this: “Well, it has brown patches that look a little like puzzle pieces; a long, 6-foot-tall neck, and skinny legs.” This description is close enough, sure, but it doesn’t quite capture the sensation of seeing one in real … Read more
Tracking marketing performance effectively comes down to three key factors: Defining the pipelines, audiences, events, and metrics that truly matter to your business. Ensuring each element is measured with precision. Aligning your team around the data points that drive the most impact. When these pieces come together, you gain the clarity to track progress, scale … Read more
I often find raw data overwhelming — endless rows of numbers can be hard to decipher. That’s why I love data visualization; it transforms complex figures into clear, intuitive charts that help me quickly spot trends and understand the story behind the numbers. Visual charts and graphs not only save me precious time but also … Read more
Bing Webmaster Tools launches new comparison features and improved interface for enhanced search performance analysis. Bing Webmaster Tools now offers data comparison across time periods. Microsoft improved the time filter interface for easier navigation. The updates enable better campaign analysis and trend identification. Source link
Google requires ecommerce stores to specify in their structured data which country their return policies apply to. Google now requires country information for return policies in structured data. Merchants should update their product structured data to include this field. Source link
Putting together an actionable strategy to keep your organization relevant in the ever-changing search marketing landscape is harder than ever. To help support your organization through this journey, this guide provides insights into why schema markup is essential and how you can implement a structured data markup strategy to support your organization’s goals this year. … Read more
Recent video marketing statistics show that visual storytelling wins. Video is an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. I personally like the storytelling, relatability, and brevity of video content. To help you leverage video in your marketing, I’ve gathered new video … Read more
New research of over 16 million webpages shows that Google indexing rates have improved but that many pages in the dataset were not indexed and over 20% of the pages were eventually deindexed. The findings may be representative of trends and challenges that are specific to sites that are concerned about SEO and indexing. Research … Read more
New research on AI Overviews and organic search results presents a fresh view on how AIO is evolving and suggests how to consider it for purposes of SEO. Among the findings: Their research showed that the AIO they were tracking showed more volatility than the organic search results, that they were changing at a faster … Read more
Structured data markup can work diligently behind the scenes to help your local business shine online. It can add eye-catching rich results to your search results, like review stars, FAQs, and breadcrumbs, that grab attention and encourage more clicks. Structured data uses the standardized vocabulary of Schema to tell search engines – and even AI … Read more
The dreaded question of social media marketers everywhere: “Why am I losing followers on Instagram?” I spent years in the trenches as a social media editor for media brands and know the daily toil it takes to keep up with the latest media trends, platform updates, and more. Inevitably, a situation arises where you are … Read more
Our question today follows well from the one I addressed previously, which is all about metadata for images. This time, it focuses specifically on one aspect of metadata: “Is there any SEO benefit to image geolocation data?” Before I answer this question, it’s important that we all get on the same page about what geolocation … Read more
![Why You Should Leverage Interactive Videos [Data from 500+ Marketers]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/interactive-video-1-20250216-406926.webp.webp "Why You Should Leverage Interactive Videos [Data from 500+ Marketers]")
When it comes to video, we marketers often focus the conversation on short-form video — no surprise, given this can be the most engaging format. Regardless of length, for me personally, some of the most impactful marketing content I’ve seen has been in interactive videos. Even though the medium can be traced back to the … Read more
![[Expert Panel] Effortless Conversions: Close More Sales With AI Data [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/Expert-Panel-Effortless-Conversions-Close-More-Sales-With-AI-Data.png "[Expert Panel] Effortless Conversions: Close More Sales With AI Data")
Are you ready to elevate your lead generation and conversion strategies? With the evolving landscape of digital marketing, understanding how to optimize your campaigns and leverage AI for better efficiency, ROI, and customer retention is crucial. Why This Webinar Is a Must-Attend Event Join us for our upcoming webinar on February 19, 2025, “Effortless Conversions: … Read more
Google has rolled out updated documentation on how to combine data from Google Analytics and Search Console. Unified SEO Insights The new guidelines recommend using Google Analytics and Google Search Console together. Google Analytics tracks user behavior on your website, while Search Console monitors your site’s performance in Google Search. This combination gives you a … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there’s significant room for improvement. Only 15% of senior marketing leaders say their companies are effectively implementing personalization tactics, … Read more
YouTube updates Analytics with more prominent device data, helping you tailor content to shifting viewing habits. Creators can now view device type data easily. Data reveals how audiences watch content. Device usage shapes video recommendations. Source link
