Google Updates Product Structured Data Guidance

Google Updates Product Structured Data Guidance
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Spread the love Google Search Central updated its Products Structured Data documentation to clarify the product-related pages that qualify for structured data. Product Structured Data Structured data is a way to communicate information about a web page to search engines. It is not meant to be seen by users visiting a web page. Search engines … Read more


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Does Google Crawl URLs In Structured Data?

Does Google Crawl URLs In Structured Data?
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Spread the love Google’s John Mueller answered whether Google would use links in structured data for crawling. Getting links discovered, crawled, and then indexed is vital to SEO, so any available advantage for getting more pages crawled would be helpful. What Does Google Use Links For In Structured Data? The person asking the question wants … Read more


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How Public Web Data Helps Small Business SEO Strategies

How Public Web Data Helps Small Business SEO Strategies
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Spread the love This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. SEO is a never-ending battle that has everyone vying for the top spot, both literally and figuratively. The competition between marketing teams across the world has changed the way consumers seek out and buy products … Read more


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Google Analytics & Search Console Data Never Match – And Here’s Why

Google Analytics & Search Console Data Never Match – And Here's Why
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Spread the love Google Analytics and Search Console data do not match. The discrepancy creates the impression that the data is inaccurate in some way. The reality is that the data is in fact accurate. The discrepancy exists in what is being tracked and how Google chooses to present it. Google Analytics Versus Search Console … Read more


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How Data Is Reshaping The SEO & Digital Marketer’s Landscape

How Data Is Reshaping The SEO & Digital Marketer's Landscape
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Spread the love There is a new data revolution happening, and it’s sweeping across the industry so quickly that many SEO and digital marketers are struggling to make sense of the insights and intelligence at their disposal. To utilize this opportunity, marketers need to evolve their mindsets and use technology to analyze multiple data formats … Read more


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SERP Trends & Top Keyword Data By Industry

SERP Trends & Top Keyword Data By Industry
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Spread the love ​​How well do you understand your audience? Do you know how they search and where they spend time online? Which search trends and keywords should be a focus for your business this year? By understanding how your customers search within your industry, you can put yourself in the best position to win … Read more


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What Structured Data to Use and Where to Use it?

What Structured Data to Use and Where to Use it?
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Spread the love Google’s John Mueller answered two questions about structured data. While the first question was specifically about the medical niche, his answer is useful and applicable to websites in any niche. Mueller also explained how to use the Google Developer Help Pages to figure out which structured data is best to use. How … Read more


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How To Harness First-Party Data & Win In A Cookieless Future

How To Harness First-Party Data & Win In A Cookieless Future
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Spread the love How prepared is your organization for the imminent loss of third-party data? Are you ready for first-party data to take center stage in your marketing strategy? Maybe you’re feeling unsure of how to use first-party data? While cookies going away will reduce your access to third-party data, you can still strike the … Read more


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Digital Marketing Data and How to Optimize Like a Champ

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Spread the love There’s so much data, from so many different sources, with so many different reporting tools, that you could just drown in reports, attribution, and meetings. With so much noise out there, it’s important that you look at the data in a certain way. There’s important information hidden in the metrics that will … Read more


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The Customer Data Conundrum: How CX Leaders Can Optimize Both Privacy and Personalization

The Customer Data Conundrum: How CX Leaders Can Optimize Both Privacy and Personalization
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Spread the love After 2+ years of major pivots and accelerated digital transformation, brands are now having to take a close look at how they handle customer data. To make absolutely necessary improvements, organizations must meet three challenges and implement a series of best-practices. Read the full article at MarketingProfs Spread the love


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SERP Trends & Top Keyword Data By Industry [Webinar]

SERP Trends & Top Keyword Data By Industry [Webinar]
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Spread the love Do you understand your audience well? Are you aware of how they search and where they spend time online? Do you know which search trends and keywords to focus on this year? Register now to learn more about a variety of SEO metrics across regions, more specifically in the U.S. and U.K., … Read more


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Google Creates Bubble Chart Template For Data Studio

Google Creates Bubble Chart Template For Data Studio
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Spread the love Google has created and shared a free template for visualizing your Search Console data as a bubble chart in Google Data Studio. This makes it easier than ever to analyze Search Console data with a bubble chart — a task people have been using third party tools to accomplish. Now, creating a … Read more


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Heads Up, B2B Marketers: Data Rights Aren't Just a Consumer Issue

Heads Up, B2B Marketers: Data Rights Aren't Just a Consumer Issue
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Spread the love Complying with customer data rights doesn’t mean just checking a few boxes and moving on. Your entire organization must shift in the way it views and processes customer data. Here are some tips to get started. Read the full article at MarketingProfs Spread the love


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A Guide To ‘Organization’ Structured Data For Rich Google Results

A Guide To 'Organization' Structured Data For Rich Google Results
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Spread the love Organization schema structured data is useful to have on a website because it communicates important information to Google that can then be used to present an organization’s data in the search results in an attractive manner. This is why implementing organization structured data correctly is important. Structure Data Types And Properties Before … Read more


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Career Building Tips From A Senior Data Scientist At Amazon

Career Building Tips From A Senior Data Scientist At Amazon
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Spread the love Data science as a discipline – and specific skills in machine learning, analytics, and training algorithms – are in hot demand. It’s a field that has exploded in popularity this past decade and is expected to create 11.5 million more new jobs in the U.S. alone by 2026. So what’s it like … Read more


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Google Discusses Value Of Non-Recommended Structured Data

Google Discusses Value Of Non-Recommended Structured Data
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Spread the love Google published a Search Off Record episode about structured data. An interesting topic they touched on was how Google might use structured data that goes beyond what Google’s developer pages recommend. Martin Splitt said that more data can be better. But there are caveats to adding more structured data beyond what Google … Read more


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