Why You Should Leverage Interactive Videos [Data from 500+ Marketers]

Why You Should Leverage Interactive Videos [Data from 500+ Marketers]

When it comes to video, we marketers often focus the conversation on short-form video — no surprise, given this can be the most engaging format. Regardless of length, for me personally, some of the most impactful marketing content I’ve seen has been in interactive videos. Even though the medium can be traced back to the … Read more

[Expert Panel] Effortless Conversions: Close More Sales With AI Data [Webinar]

[Expert Panel] Effortless Conversions: Close More Sales With AI Data [Webinar]

Are you ready to elevate your lead generation and conversion strategies? With the evolving landscape of digital marketing, understanding how to optimize your campaigns and leverage AI for better efficiency, ROI, and customer retention is crucial. Why This Webinar Is a Must-Attend Event Join us for our upcoming webinar on February 19, 2025, “Effortless Conversions: … Read more

Google Adds New Guidance For Merging GA4 & Search Console Data

Google Adds New Guidance For Merging GA4 & Search Console Data

Google has rolled out updated documentation on how to combine data from Google Analytics and Search Console. Unified SEO Insights The new guidelines recommend using Google Analytics and Google Search Console together. Google Analytics tracks user behavior on your website, while Search Console monitors your site’s performance in Google Search. This combination gives you a … Read more

Balancing Personalization and Data Privacy in Marketing

Balancing Personalization and Data Privacy in Marketing

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there’s significant room for improvement. Only 15% of senior marketing leaders say their companies are effectively implementing personalization tactics, … Read more

Up-To-Date Trends, AI-Driven Workflows, and Smarter Data Strategies for Q2

Up-To-Date Trends, AI-Driven Workflows, and Smarter Data Strategies for Q2

In the fast-paced world of PPC advertising, marketers are constantly seeking ways to streamline their workflows and improve performance. Managing PPC campaigns efficiently requires a delicate balancing act of multiple tasks: Analyzing data. Optimizing bid strategies. Testing creatives. Reporting performance. And so much more. While AI and machine learning have been around in PPC for … Read more

Where Are The Missing Data Holes In GA4 That Brands Need?

Where Are The Missing Data Holes In GA4 That Brands Need?

As SEO professionals, we’re data-driven. So, it’s ironic that we need to ask a counterintuitive question: “Where are the missing bullet holes in Google Analytics 4 (GA4)?” Most of us trust the event-based data that GA4 collects. But we should use other tools and techniques to independently verify our analysis and interpretation of this data. … Read more

AI Overviews Data Shows Massive Changes In Search Results

AI Overviews Data Shows Massive Changes In Search Results

Enterprise SEO platform BrightEdge published results on current AI Search trends, showing that Google AI Overviews (AIO) has expanded its presence by up to 100% in increasingly complex search queries. The changes suggest growing confidence in AI for search, with indications that Google is relying on authoritativeness and greater precision in context awareness for matching … Read more

The Top Challenges Marketing Leaders Expect to Face in 2025 & How You Can Solve For Them [Expert Insights & Data]

The Top Challenges Marketing Leaders Expect to Face in 2025 & How You Can Solve For Them [Expert Insights & Data]

Marketing is a wild ride – trends flip overnight, and it’s a constant game of catch-up. In 2025 , it’s crucial to know where to focus and what roadblocks might lie ahead. That’s why I dug into the biggest challenges marketers are expecting next year and how to handle them, using insights from: 300+ global … Read more

Silent But Mighty: How Soundless Videos Are Winning Social Media [+ 2025 Data]

Silent But Mighty: How Soundless Videos Are Winning Social Media [+ 2025 Data]

You’ve just created the perfect video. The music hits at all the right moments, your voiceover is crisp, and that trending sound bite? Chef’s kiss. But here’s the plot twist – most of your audience will never hear any of it. Welcome to the reality of modern content consumption, where your masterpiece is more likely … Read more

Data On Fastest Growing Sites Yields Surprising Insights

Data On Fastest Growing Sites Yields Surprising Insights

The competitive research tool similarweb released its Digital 100 list of sites with the largest growth in traffic, providing insights into what’s driving traffic growth across various informational and shopping categories. Gig Economy Shows Strong Growth The website with the most growth is JustAnswer.com, a gig economy platform that enables consumers to consult with experts … Read more

SEOs Are Recommending Structured Data For AI Search… Why?

SEOs Are Recommending Structured Data For AI Search… Why?

A post on LinkedIn questioned the idea that Schema.org structured data has an impact on what a large language model outputs. Apparently there are some SEOs who are recommending structured data to rank better in AI search engines. Patrick Stox wrote the following post on LinkedIn: “Did I miss something? Why do SEOs think schema … Read more

AI Search Optimization: Make Your Structured Data Accessible

AI Search Optimization: Make Your Structured Data Accessible

A recent investigation has uncovered a problem for websites relying on JavaScript for structured data. This data, often in JSON-LD format, is difficult for AI crawlers to access if not in the initial HTML response. Crawlers like GPTBot (used by ChatGPT), ClaudeBot, and PerplexityBot can’t execute JavaScript and miss any structured data added later. This … Read more

What Is a Media Mix & The Most Effective Types [HubSpot Blog Data]

What Is a Media Mix & The Most Effective Types [HubSpot Blog Data]

I’ve realized that to truly connect with customers, it’s essential to be everywhere they are — whether that’s on social media, email, websites, or even traditional outlets like TV and radio. This is where a solid media mix comes into play. By using multiple channels strategically, I can deliver messages more effectively, ensuring they reach … Read more

The Marketing Executive's Playbook: How Marketers Can Work & Level-Up Like 700+ Leaders in 2025 [New Data]

The Marketing Executive's Playbook: How Marketers Can Work & Level-Up Like 700+ Leaders in 2025 [New Data]

“What do you mean AI won’t fix everything?” That conversation with a marketing executive last month sparked my journey into creating this marketing executive playbook for 2025. As I dove into data and interviewed executives across industries, I discovered something surprising: While 56% of marketing leaders believe marketing has changed more in the past three … Read more

Google Adds Data Collection Period To PageSpeed Insights (PSI)

Google Adds Data Collection Period To PageSpeed Insights (PSI)

Google has updated PageSpeed Insights (PSI) to display the data collection period for Chrome User Experience Report (CrUX) metrics, addressing a common frustration among developers. Barry Pollard, Web Performance Developer Advocate at Google Chrome, announced the change on X: “Good post. But this thing bugged us: ‘Unfortunately, PageSpeed Insights does not show the data collection … Read more

We Know You Better!
Subscribe To Our Newsletter
Be the first to get latest updates and
exclusive content straight to your email inbox.
Yes, I want to receive updates
No Thanks!
close-link

Subscribe to our newsletter

Sign-up to get the latest marketing tips straight to your inbox.
SUBSCRIBE!
Give it a try, you can unsubscribe anytime.