What Data Science Can Do for Site Architectures

What Data Science Can Do for Site Architectures

The past decade has marked the shift of SEO from spreadsheet-driven, anecdotal best practices to a more data-driven approach, evidenced by the greater numbers of SEO pros learning Python. As Google’s updates increase in number (11 in 2023), SEO professionals are recognizing the need to take a more data-driven approach to SEO, and internal link … Read more

Rescuing the Lost: A Guide to Data Recovery Services

Data is the lifeblood of our digital world. From cherished memories to critical business documents, our valuable information resides on various devices, vulnerable to loss through accidental deletion, hardware failure, software malfunctions, or even cyberattacks. In the face of such data emergencies, data recovery services emerge as a lifeline, offering hope for reclaiming what seemed … Read more

New Google Analytics Feature Detects Subtle Data Trend Changes

Google has announced a new trend change detection feature in Google Analytics. This new capability will allow you to more easily identify subtle but meaningful shifts in data trends over time. We’ve just introduced trend change detection, a new type of insight that surfaces subtle but long-lasting and important changes in your data. It works … Read more

Google's Head of Technology Platforms On How First-Party Data & AI Will Transform The Ad Industry — For The Better

Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.   Earlier this month, Google Chrome took another step in its plans to phase-out third-party cookies. And yet HubSpot Blog Research reports that 83% of marketers are … Read more

Why Did Google Gemini “Leak” Chat Data?

It only took twenty four hours after Google’s Gemini was publicly released for someone to notice that chats were being publicly displayed in Google’s search results. Google quickly responded to what appeared to be a leak. The reason how this happened is quite surprising and not as sinister as it first appears. @shemiadhikarath tweeted: “A … Read more

Has Google Gotten Worse? Here’s What New Data Says

“Google is getting worse” is almost a meme at this point. Go into any forum or subreddit that mentions search results, and you’ll find someone complaining that SEO has ruined Google Search. Joke’s on them. SEO has been ruining Google Search for 26 years. I was there for keyword stuffing, cloaking, and link farms. The … Read more

Q1 Marketing Plays That'll Start Your Year Strong, According to State of Marketing Data

Ah, quarter one. It’s a time when many of us reflect on the last year, make new bets, and refresh our playbooks. If the fourth quarter is about finishing strong, then the first quarter is about starting smart. It’s an exciting time but also a bit overwhelming. You have new goals to reach and new … Read more

The Top Marketing Trends of 2024 & How They've Changed Since 2023 [Data from 1400+ Global Marketers]

Every time I think I have this whole marketing thing down to a science, something changes in the blink of an eye. And if you’re a marketer like myself, you’ve probably experienced the same feeling of whiplash as marketing trends continue to shift. Keeping up with the latest marketing trends isn’t always easy. But, to … Read more

Steps To Become A Data Scientist In 2024

In the constantly evolving landscape of technology, the role of a data scientist has become increasingly pivotal, shaping how organizations harness the power of data for informed decision-making. As we enter 2024, the demand for professionals with skills in data science is increasing. It creates new opportunities to start the journey to become a good … Read more

Google Alters Purpose Of SpecialAnnouncement Structured Data

Google’s updated guidance to the Special Announcements structured data shifts the focus toward a more general purpose use that is different from what Schema.org originally intended. SpecialAnnouncement Structured Data The SpecialAnnouncement structured data was created by Schema.org in March 2020 as a way to communicate special announcements that are specifically related to Covid-19. In fact, … Read more

The 2024 State of Marketing & Trends Report: Data from 1400+ Global Marketers

If you’re anything like me, you probably wish you had unlimited time and resources to get through your busy work, come up with game-changing ideas, and ultimately give your audiences unforgettable brand experiences.  While AI’s quickly become a marketer’s ultimate assistant in many of these quests, it’s also caused our landscape (and competition) to evolve … Read more

Top Marketing Channels for 2024 [+Data]

Social media, email, video, audio —today’s marketers have more marketing channels to choose from than ever before. As the former head of marketing for two different tech companies, I learned firsthand that an effective marketing strategy must consider all these channels and identify the best investments for your specific company, product, and target market. Of … Read more

Google Clarifies Job Posting Structured Data Guidance

Google updated their job posting structured data guidance in order to change the requirements of how to best keep Google notified of new webpages and changes to existing webpages. Google Job Posting Structured Data Guidance Google’s job posting structured data guidance is designed to help publishers become eligible for enhanced visibility in Google Search results … Read more

The Top 3 Reasons Consumers Read Blogs & How to Attract Them in 2024 [New Data]

Including blogging as a part of your marketing strategy could bring you more customers. According to our State of Marketing report, blogs are among the top three marketing channels that deliver the highest ROI. But knowing that blogging can boost your credibility, SEO, leads, and revenue is not enough. Uncovering why people read blogs is … Read more

The Role Of Big Data Analytics In Network Management

In the digital age, where data is the new currency, the role of big data analytics in network management has become more crucial than ever. The surge in online activities and the proliferation of connected devices have led to an unprecedented increase in network traffic, making traditional network management techniques less effective. Big data analytics … Read more

Big Data. What You Need To Know When Ordering A Server For It

Data is a really important part of everyday life especially if talking about businesses. Most companies generate huge volumes of data basis. The data includes product information, financial transactions, customer interactions, and much more. That’s why, big data servers can be really helpful for storing and managing all the data required. For the purpose of … Read more

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