The Ultimate Guide to B2B Marketing in 2022 [+ New Data]

The Ultimate Guide to B2B Marketing in 2022 [+ New Data]

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. You … Read more

The Top Traffic, Conversion, & Lead Trends in Q3: Data & Takeaways from 120,000+ Businesses

When it comes to Q4, Halloween isn’t the only spooky thing haunting marketers. In fact, the most intimidating part of Q4 is the pressure to end the year with great results, while also taking on immense annual planning to start the new year off right. And, on top of the normal stressors of Q4, businesses … Read more

Three Key Lessons to Enhance Your Email Marketing Personalization Using Data – Litmus

Marketers know email marketing personalization is good for business. Personalized emails allow you to engage and connect with customers faster and identify where you can get the most return on investment (ROI) with your messaging.  But the customer journey is not linear. Everyone has their unique path from awareness to conversion. The key to a … Read more

How Progressive Profiling Email Marketing Improves Data Accuracy – Litmus

This piece originally appeared in B2B News Network Email offers brands a great opportunity to connect with current and potential customers. Yet 49% of respondents in a recent study said a brand has inaccurately targeted them. Of those receiving an incorrect message, 88% took action: ● 42% immediately unsubscribed from the brand’s marketing content. ● 24% blocked brand content … Read more

5 Types of Data Insights

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between executive decision-making and on-the-ground implementation. On the one hand, 94% of businesses feel that data is essential to their growth. Yet, at the same time, 63% … Read more

Solving Complex Business Problems with AI Big Data Analytics

Even though every business is unique, even companies in completely unrelated businesses encounter some of the same persistent issues. In recent years, artificial intelligence has emerged as the technology best suited to address many of these corporate problems. AI and big data work together effectively. AI is used by big data analytics to improve data … Read more

Google Clarifies Course Structured Data Requirements

Google updated the Course structured data requirements for appearing in the Course rich results. Failure to follow the guidelines may result in not qualifying for the rich result. While the added requirement is not new, it was previously missing from the Course structured data requirements page. Course Structured Data The Schema structured data for courses … Read more

Google Updates Product Structured Data Guidance

Google Search Central updated its Products Structured Data documentation to clarify the product-related pages that qualify for structured data. Product Structured Data Structured data is a way to communicate information about a web page to search engines. It is not meant to be seen by users visiting a web page. Search engines use structured data … Read more

How Public Web Data Helps Small Business SEO Strategies

This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. SEO is a never-ending battle that has everyone vying for the top spot, both literally and figuratively. The competition between marketing teams across the world has changed the way consumers seek out and buy products and services. SEO … Read more

Google Analytics & Search Console Data Never Match – And Here’s Why

Google Analytics and Search Console data do not match. The discrepancy creates the impression that the data is inaccurate in some way. The reality is that the data is in fact accurate. The discrepancy exists in what is being tracked and how Google chooses to present it. Google Analytics Versus Search Console Reconciling Google Analytics … Read more

How Data Is Reshaping The SEO & Digital Marketer’s Landscape

There is a new data revolution happening, and it’s sweeping across the industry so quickly that many SEO and digital marketers are struggling to make sense of the insights and intelligence at their disposal. To utilize this opportunity, marketers need to evolve their mindsets and use technology to analyze multiple data formats and understand the … Read more

What Structured Data to Use and Where to Use it?

Google’s John Mueller answered two questions about structured data. While the first question was specifically about the medical niche, his answer is useful and applicable to websites in any niche. Mueller also explained how to use the Google Developer Help Pages to figure out which structured data is best to use. How to Choose Structured … Read more

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