16 Best Types of Charts and Graphs for Data Visualization [+ Guide]

16 Best Types of Charts and Graphs for Data Visualization [+ Guide]

There are more type of charts and graphs than ever before because there’s more data. In fact, the volume of data in 2025 will be almost double the data we create, capture, copy, and consume today. This makes data visualization essential for businesses. Different types of graphs and charts can help you: Motivate your team … Read more

Why Google’s Structured Data Validator Shows Errors While Official Schema Version Doesn’t

In a Google SEO Office Hours, Google’s Martin Splitt answered a question about structured data validation and how Google’s validator can show different results than the Schema.org validator. Structured Data Validation Both Google and Schema.org offer tools for validating if structured data is correct. Google’s tool is called the Rich Results Test. Schema.org’s tool is … Read more

What is AI bias? [+ Data]

Our State of AI Survey Report found that one of the top challenges marketers face when using generative AI is its ability to be biased.  And marketers, sales professionals, and customer service people report hesitating to use AI tools because they can sometimes produce biased information.  It’s clear that business professionals are worried about AI … Read more

The Top Benefits of AI for Marketers [State of AI Data]

The future of marketing is undoubtedly intertwined with AI. The question now becomes: how will you fold it into your work? The HubSpot Blog surveyed 1,300+ professionals to see how they use AI in their day-to-day work and where they see the biggest benefits of this technology. We hope these insights will help you find … Read more

New Marketing Jobs That Could Focus on AI [Data + Examples]

It’s no secret that AI is rapidly changing the marketing industry. In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. But what roles are marketing and business leaders hiring for exactly? Here’s what we’ve … Read more

The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]

Thanks to the advancements in artificial intelligence technology, content generation doesn’t have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it’s wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality … Read more

How to Perfect Personalized Marketing with the Help of Your Data Warehouse

Today, the bar for personalized customer engagement is higher than ever. As a marketer, you know that customer data is key to delivering personalized experiences that drive growth. A whopping 82% of marketers say having high-quality data on their target audience is important to succeeding in their role – but more than half of them … Read more

Google Explains: How To Use Search Console Bulk Data Export

Google Search Advocate Daniel Waisberg recently presented an in-depth video on bulk data exports, a feature that allows you to export, store, and analyze Search Console data. This novel solution surpasses capabilities and makes managing enormous data volumes a breeze. Here’s how. An Overview of Current Data-Exporting Solutions Before introducing the bulk data export feature, … Read more

Best Customer Data Platform Companies

Imagine having a bunch of puzzle pieces scattered in different places — that’s not very helpful. If you put them together, they tell a more cohesive story.  Customer Data Platforms (CDPs) serve the same purpose — they gather customer data from different sources and store that data in a central place.  Because this data helps … Read more

How to use voice of customer data to grow your brand

Voice of customer (VoC) data is a collection of your customers’ feedback based on their experience with your brand during the customer journey. Digital and social media have changed the way consumers interact with a brand. This has resulted in tons of feedback in the form of social media comments, reviews, posts and videos. Analyzing … Read more

How To Blend Data In Looker Studio With Practical Examples

Data blending in Looker Studio (formerly Google Data Studio) is a powerful technique that allows you to combine data from multiple sources in a single report or visualization. You can create custom charts and reports that provide a comprehensive view of your data, bringing together insights from multiple data sources. This technique can be particularly … Read more

1 In 3 Marketers Say the Recession Will Surpass COVID's Marketing Impacts: 3 Data Points to Know

The COVID-19 era was notoriously a rollercoaster for marketers, who had to pivot their strategies constantly as the world changed. As if one unprecedented event wasn’t enough, marketers are now faced with a looming recession that’s already having major impacts on their industry. Will the recession shake things up as much as COVID-19 did? While we can’t … Read more

The Top Channels for Influencer Marketing in 2023 [New Data]

Finding the right influencer for a brand campaign can feel like dating. You want someone who shares your values, aligns with your goals, and will make a great impression on your friends and family — or followers, in your brand’s case. The same can be said if you’re an influencer looking for a brand that … Read more

How Marketing Leaders are Navigating Recession [New Data]

In the last six months, economic trend surveys we’ve conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing. And, if you lead a team, … Read more

15 AI SEO Tools and How to Use AI in 2023 [New Data]

Optimizing your content to rank high in search engines can be tedious, especially when there are many factors to consider. Page load times, keywords, content quality, and videos are all things that can affect SEO. Fortunately, AI SEO tools are available to streamline SEO optimization and boost your website’s rankings. In this article, we’ll explore … Read more

5 Challenges Marketers Face in Understanding Audiences [New Data + Market Researcher Tips]

As customer behavior constantly changes, marketers face an ongoing challenge to keep up with their audiences. Personalization and need fulfillment are essential to the success of any marketing campaign, and failing to understand what your customers want could result in lost revenue for your business. Marketers must stay in touch with evolving customer behavior and … Read more

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