![Do Blog Posts Actually Lead to Purchases? [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/blogger-1.jpgkeepProtocol.jpeg "Do Blog Posts Actually Lead to Purchases? [New Data]")
Our 2023 Marketing Trends Report shows that 29% of marketers use a website or blog to attract and convert leads. The enduring importance placed on blogging isn’t shocking. Blogs are integral to most digital marketing plans because they can: Boost SEO Improve overall site traffic and a brand’s online presence Help prospects learn more about … Read more
![The Types of Content on Social Media [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/02/social-content-data.pngkeepProtocol.png "The Types of Content on Social Media [New Data]")
According to our 2023 Marketing Strategy Trends Report, 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in mind, sharing content on social media is a no-brainer. Whether you’re looking for a strategy refresh or leveraging the channel for the first time, this post is your guide … Read more
![The Ultimate Guide to B2B Marketing in 2022 [+ New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/01/b2b-marketing-guide-hero.jpgkeepProtocol.jpeg "The Ultimate Guide to B2B Marketing in 2022 [+ New")
Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. You … Read more
![The Mind-Boggling Amount of Data Generated Online Every Minute [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/10/The-Mind-Boggling-Amount-of-Data-Generated-Online-Every-Minute-Infographic.jpg "The Mind-Boggling Amount of Data Generated Online Every Minute [Infographic]")
This infographic looks at the level of data generated every minute by popular online platforms and also examines how internet access is growing globally. Read the full article at MarketingProfs
When it comes to Q4, Halloween isn’t the only spooky thing haunting marketers. In fact, the most intimidating part of Q4 is the pressure to end the year with great results, while also taking on immense annual planning to start the new year off right. And, on top of the normal stressors of Q4, businesses … Read more
Marketers know email marketing personalization is good for business. Personalized emails allow you to engage and connect with customers faster and identify where you can get the most return on investment (ROI) with your messaging. But the customer journey is not linear. Everyone has their unique path from awareness to conversion. The key to a … Read more
This piece originally appeared in B2B News Network Email offers brands a great opportunity to connect with current and potential customers. Yet 49% of respondents in a recent study said a brand has inaccurately targeted them. Of those receiving an incorrect message, 88% took action: ● 42% immediately unsubscribed from the brand’s marketing content. ● 24% blocked brand content … Read more
Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between executive decision-making and on-the-ground implementation. On the one hand, 94% of businesses feel that data is essential to their growth. Yet, at the same time, 63% … Read more
Even though every business is unique, even companies in completely unrelated businesses encounter some of the same persistent issues. In recent years, artificial intelligence has emerged as the technology best suited to address many of these corporate problems. AI and big data work together effectively. AI is used by big data analytics to improve data … Read more
The internet is a huge archive of information and data that can help humans in several ways. However, most data on the internet is designed for human understanding, not for machines. So, if you want to gather a huge sum of data for any purpose, you will need to log them manually or utilize a … Read more
Google updated the Course structured data requirements for appearing in the Course rich results. Failure to follow the guidelines may result in not qualifying for the rich result. While the added requirement is not new, it was previously missing from the Course structured data requirements page. Course Structured Data The Schema structured data for courses … Read more
If you drill down to the very core, every search engine optimization (SEO) strategy has the same aim: convincing Google your webpage is the best answer to a user’s query. There are a lot of tactics you can and should employ to achieve this, but that’s the goal. And, as the Google brain has grown … Read more
Google Search Central updated its Products Structured Data documentation to clarify the product-related pages that qualify for structured data. Product Structured Data Structured data is a way to communicate information about a web page to search engines. It is not meant to be seen by users visiting a web page. Search engines use structured data … Read more
Google’s John Mueller answered whether Google would use links in structured data for crawling. Getting links discovered, crawled, and then indexed is vital to SEO, so any available advantage for getting more pages crawled would be helpful. What Does Google Use Links For In Structured Data? The person asking the question wants to know if … Read more
This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. SEO is a never-ending battle that has everyone vying for the top spot, both literally and figuratively. The competition between marketing teams across the world has changed the way consumers seek out and buy products and services. SEO … Read more
Google Analytics and Search Console data do not match. The discrepancy creates the impression that the data is inaccurate in some way. The reality is that the data is in fact accurate. The discrepancy exists in what is being tracked and how Google chooses to present it. Google Analytics Versus Search Console Reconciling Google Analytics … Read more
Optimizing a website according to best practices is a starting point. Once a site is published, out the door comes the next process of monitoring performance and improving based on the data. The key to success is choosing the best SEO data points. Here are a collection of 12 data points to consider that will … Read more
There is a new data revolution happening, and it’s sweeping across the industry so quickly that many SEO and digital marketers are struggling to make sense of the insights and intelligence at their disposal. To utilize this opportunity, marketers need to evolve their mindsets and use technology to analyze multiple data formats and understand the … Read more
