![50 Ecommerce Statistics To Know in 2024 [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/03/ecommerce-statistics.pngkeepProtocol.png "50 Ecommerce Statistics To Know in 2024 [New Data]")
Ecommerce is businesses selling products online, and people buying those products online. Consumers and businesses alike are making more and more purchases online, and that’s only expected to increase, especially so on social media. Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as … Read more
![The Top 5 B2C Marketing Trends of 2024 [New HubSpot Blog Data + Expert Insights]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/03/top-b2c-marketing-trends.pngkeepProtocol.png "The Top 5 B2C Marketing Trends of 2024 [New HubSpot")
In 2024, 43% of B2C marketers plan to increase their marketing budget. The question is: Where is that budget going? Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2024, we surveyed 1,460 global marketing professionals working in B2B and B2C companies. From influencer … Read more
The era of third-party cookie tracking is over. In the before times, marketers could access data about their customers’ travels around the Internet, picking up important information about their browsing habits and other purchases. You could easily manage advertising retargeting efforts or trigger the right kind of emails based on the data you’ve collected. Sigh. … Read more
In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, knowing how to lead your team to success seems daunting. When I’m in these situations, I take a deep breath and go for a walk to clear my head. … Read more
The past decade has marked the shift of SEO from spreadsheet-driven, anecdotal best practices to a more data-driven approach, evidenced by the greater numbers of SEO pros learning Python. As Google’s updates increase in number (11 in 2023), SEO professionals are recognizing the need to take a more data-driven approach to SEO, and internal link … Read more
Data is the lifeblood of our digital world. From cherished memories to critical business documents, our valuable information resides on various devices, vulnerable to loss through accidental deletion, hardware failure, software malfunctions, or even cyberattacks. In the face of such data emergencies, data recovery services emerge as a lifeline, offering hope for reclaiming what seemed … Read more
Google has announced a new trend change detection feature in Google Analytics. This new capability will allow you to more easily identify subtle but meaningful shifts in data trends over time. We’ve just introduced trend change detection, a new type of insight that surfaces subtle but long-lasting and important changes in your data. It works … Read more
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Earlier this month, Google Chrome took another step in its plans to phase-out third-party cookies. And yet HubSpot Blog Research reports that 83% of marketers are … Read more
Digital PR for SEO has exploded as the ultimate link building alternative. Digital PR is an alternative because it’s not a method just for links; it’s a method to enable an audience to share your content, a journalist to share your expertise, and buyers to trust your brand. Links are a delightful consequence. However, certain … Read more
It only took twenty four hours after Google’s Gemini was publicly released for someone to notice that chats were being publicly displayed in Google’s search results. Google quickly responded to what appeared to be a leak. The reason how this happened is quite surprising and not as sinister as it first appears. @shemiadhikarath tweeted: “A … Read more
“Google is getting worse” is almost a meme at this point. Go into any forum or subreddit that mentions search results, and you’ll find someone complaining that SEO has ruined Google Search. Joke’s on them. SEO has been ruining Google Search for 26 years. I was there for keyword stuffing, cloaking, and link farms. The … Read more
Ah, quarter one. It’s a time when many of us reflect on the last year, make new bets, and refresh our playbooks. If the fourth quarter is about finishing strong, then the first quarter is about starting smart. It’s an exciting time but also a bit overwhelming. You have new goals to reach and new … Read more
![How Often Should You (or Your Company) Blog? [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/01/how-often-should-you-blog-external-research_featured.pngkeepProtocol.png "How Often Should You (or Your Company) Blog? [New Data]")
In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? As a newly minted manager, I felt obligated to offer an accurate and well-informed response. But I simply didn’t have one at the time. Fast forward to today, I’ve helped companies build … Read more
![The Top Marketing Trends of 2024 & How They've Changed Since 2023 [Data from 1400+ Global Marketers]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/01/Untitled-design-68.jpgkeepProtocol.jpeg "The Top Marketing Trends of 2024 & How They've Changed")
Every time I think I have this whole marketing thing down to a science, something changes in the blink of an eye. And if you’re a marketer like myself, you’ve probably experienced the same feeling of whiplash as marketing trends continue to shift. Keeping up with the latest marketing trends isn’t always easy. But, to … Read more
In the constantly evolving landscape of technology, the role of a data scientist has become increasingly pivotal, shaping how organizations harness the power of data for informed decision-making. As we enter 2024, the demand for professionals with skills in data science is increasing. It creates new opportunities to start the journey to become a good … Read more
Google’s updated guidance to the Special Announcements structured data shifts the focus toward a more general purpose use that is different from what Schema.org originally intended. SpecialAnnouncement Structured Data The SpecialAnnouncement structured data was created by Schema.org in March 2020 as a way to communicate special announcements that are specifically related to Covid-19. In fact, … Read more
If you’re anything like me, you probably wish you had unlimited time and resources to get through your busy work, come up with game-changing ideas, and ultimately give your audiences unforgettable brand experiences. While AI’s quickly become a marketer’s ultimate assistant in many of these quests, it’s also caused our landscape (and competition) to evolve … Read more
![Top Marketing Channels for 2024 [+Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/01/marketing-channel.pngkeepProtocol.png "Top Marketing Channels for 2024 [+Data]")
Social media, email, video, audio —today’s marketers have more marketing channels to choose from than ever before. As the former head of marketing for two different tech companies, I learned firsthand that an effective marketing strategy must consider all these channels and identify the best investments for your specific company, product, and target market. Of … Read more
