Almost 90% of marketers use data from third parties to improve their audience understanding, and around 40% of brands use data-driven marketing strategies. Data can make your marketing tactics productive and accurate. When using data to make decisions, marketers can make evidence-based predictions. They can foresee customer concerns and make strategic improvements to the customer … Read more
In digital marketing, incorporating analytics has emerged as a fundamental element for success. This paradigm shift towards data-driven decisions has profoundly transformed the industry, reshaping how strategies are conceptualized and executed. It’s not just about reaching a wider audience; it’s about reaching the right audience with precision and efficiency. The strategic use of data analytics … Read more
“Show me the data.” A phrase marketing leaders have uttered to their teams more times than they can count. That’s because data is critical to getting support for and proving the value of your initiatives. But when it comes to social media, data collection is complex. Teams who struggle to share meaningful insights usually don’t … Read more
Looking to create golden sales opportunities efficiently and easily? Do you think you’re attracting good leads, but results aren’t showing it? What could you do with voice-of-customer insights summarized across calls? The key might lie within phone calls. CallRail has analyzed more than 100 million phone calls and consumer communication trends, and they’re ready to … Read more
In today’s data-driven world, the ability to transform data into actionable insights has never been more critical for success. According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Data-driven decision making is used in almost all areas of business, especially marketing. Why building the right strategy will … Read more
If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.” This may very well be true, as content in its many forms underpins all interactions between businesses and their target audience. However, if “Content is King,” then data is an … Read more
How do you turn the conversations happening over the phone into invaluable data that drives success? From understanding customer behavior to identifying conversion opportunities, your phone calls are full of hidden gems and untapped insights. Humans may not have the capacity to analyze data from hundreds of calls or transcripts manually – but with CallRail’s … Read more
In today’s fast-paced business realm, the digital landscape has bestowed upon us an invaluable treasure trove: customer data. With each click, purchase, and interaction, customers leave behind breadcrumbs of insight. Something that, when skillfully harnessed, can pave the way to unparalleled customer service experiences. Personalized interactions reign supreme, so, the art of customer service has … Read more
Google announced that first click, linear, time decay, and position-based attribution models in Google Ads are going away in mid-July. Google states in an update to a previous announcement: “As a follow-up to our announcement that first click, linear, time decay, and position-based attribution models will be going away, we will be removing selectability of … Read more
In the world of digital marketing, data is king. With so much information available, it can be overwhelming to try and make sense of it all. One of the best ways to gain insight into digital marketing trends is through the use of graphs. Graphs can help to visualize complex data sets and identify patterns … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! At least once a week, I receive invitations to webinars with clickbait-worthy headlines extolling the demise of data-driven marketing. I can also list a dozen B2B influencers on a crusade to banish complex marketing reports. … Read more
B2B marketers say the biggest benefits of a data-driven demand generation strategy are better lead quality and better customer experiences, according to recent research from Act-On and Ascend2. Read the full article at MarketingProfs
