You invest so much time and effort into creating emails that drive brand awareness, engage subscribers, and encourage your audience to take action and convert. But if your email never hits the inbox, all that hard work can be for nothing. While email deliverability can be a bit of a mystery, understanding some of the … Read more
“How’s our deliverability doing? Oh, it’s really strong—we’ve seen a delivery rate of 98% for the last few email campaigns, with only a small handful of bounces.” If you’ve ever heard someone say this sentence, you’ve witnessed someone fall for the often-confused difference between email delivery rate and email deliverability. Deliverability is not the same … Read more
The most frustrating part of email marketing? Putting weeks of planning and effort into an email campaign…only to have it fail to deliver. When we asked email marketers their key priorities for our annual State of Email Survey, monitoring their deliverability rates hit the top five. Every time you press send, your email goes through … Read more
Email marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting enticing email subject lines in the hope of getting it open and skyrocketing click-through rates. But email deliverability is key to your success. Despite knowing the best practices for email deliverability (a.k.a. ensuring your email is getting … Read more
Is there any way to ensure your emails always land in the inbox? With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. From authenticating your emails to avoiding … Read more
Planning, creating, and testing an email is a huge undertaking, and getting it to your subscribers’ inboxes is the final push until it’s out of your hands. Getting your message to your audience isn’t as simple as hitting ‘send,’ however. Every email is an opportunity to connect with your audience and positively impact your company—but … Read more
Making it into the inbox doesn’t have to be a guessing game. You can take actionable steps to set your email deliverability up for success—all while increasing customer engagement and eliminating wasted spend. Email deliverability (sometimes referred to as inbox placement) can be complex, but having a solid understanding of the fundamentals can make a … Read more
You invest so much time and effort into creating emails that drive brand awareness, engage subscribers and encourage your audience to take action and convert. But if your email never hits the inbox, all that hard work can be for nothing. While email deliverability can be a bit of a mystery, understanding some of the … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! A lot goes into creating a high-performing holiday email campaign. You want your emails to be great, but that’s not the whole package. You also have to send them the right way so they can … Read more
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#simple-text-block-block_61d4c31995765 { /* Add styles that use ACF values here */ } .block-simple-text-block { } .block-simple-text-block.bg-texture { position: relative; overflow: hidden; } .block-simple-text-block.bg-texture:before, .block-simple-text-block.bg-texture:after { position: absolute; content: ”; background: url(‘https://www.litmus.com/wp-content/themes/litmus/dist/images/backgrounds/bg-simple-text-block-dots.png’) no-repeat center center; height: 100%; min-width: 102px; } .block-simple-text-block.bg-texture:before { left: -2.500rem; bottom: -4.688rem; } .block-simple-text-block.bg-texture:after { right: -2.500rem; top: -4.688rem; } .block-simple-text-block .row … Read more
