Yesterday, I had hiking boots in my cart. Size selected, reviews read, I was even picturing myself on the trail. Then I hesitated. “Will these pinch my wide feet?” Three clicks later, I bounced. These types of hesitations cost businesses millions. We’ve gotten excellent at grabbing attention and driving traffic. But success comes down to … Read more
A sharp-eyed Australian SEO spotted indirect confirmation about Google’s use of AI detection as part of search rankings that was hiding in plain sight for years. Although Google is fairly transparent about content policies, the new data from a Googler’s LinkedIn profile adds a little more detail. Gagan Ghotra tweeted: “Important FYI Googler Chris Nelson … Read more
Google has announced a new trend change detection feature in Google Analytics. This new capability will allow you to more easily identify subtle but meaningful shifts in data trends over time. We’ve just introduced trend change detection, a new type of insight that surfaces subtle but long-lasting and important changes in your data. It works … Read more
