Determine Archives

Google Uses About 40 Signals To Determine Canonical URLs

December 5, 2024 by admin

In a recent episode of Google’s Search Off the Record podcast, Allan Scott from the “Dups” team explained how Google decides which URL to consider as the main one when there are duplicate pages. He revealed that Google looks at about 40 different signals to pick the main URL from a group of similar pages. … Read more

How to Determine Your A/B Testing Sample Size & Time Frame

November 3, 2022 by admin

Do you remember your first A/B test you ran? I do. (Nerdy, I know.) I felt simultaneously thrilled and terrified because I knew I had to actually use some of what I learned in college for my job. There were some aspects of A/B testing I still remembered — for instance, I knew you need … Read more

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