Influencers vs. Creators: What's the Difference & Which Should Marketers Invest In?

Influencers vs. Creators: What's the Difference & Which Should Marketers Invest In?

When I started my content creation journey, one of my friends said over brunch, “Erica is officially in her influencer era.” I love it when my friends inflate my ego, so I let the comment slide and raised a glass to celebrate my first YouTube video. However, the reality is that though I am a … Read more

Strategy vs. Tactics: What’s the Difference & Why It Matters

Strategy vs tactics

Strategy vs. tactics—what’s the difference? Many people might roll their eyes and wonder, “Does it even matter?” Yes, yes it does. Strategies and tactics play an important part in business goal-setting and getting things done. Use them correctly to create a bullet-proof business plan that guides your team to success rather than getting smooshed in … Read more

Content Creator vs Influencer: What’s the Difference?

Content creator vs influencer

The world of content creation and online influencing is rapidly changing. Gone are the days when we all turned our noses up at so-called “influencers,” often promoting pyramid schemes, dodgy deals, and fast-fashion copycats. Now, these very same influencers and creators are working with market-leading brands, and the numbers don’t lie. I mean, sure, you … Read more

Independent Contractor vs Self Employed: What’s the Difference?

Two independent contractor workers illustration.

When launching your own business, it’s incredibly easy to get swept up in all the jargon. It probably seems like there is a term for everything, a complex acronym around every corner, and before long, your head can begin to spin. One common example of this is trying to understand the difference between being self-employed … Read more

Millennials vs. Gen Z: Why Marketers Need to Know the Difference [New Data]

Millennials vs. Gen Z: Why Marketers Need to Know the Difference [New Data]

In recent years, there’s been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. Sure, many millennials and Gen Zers are considered “young adults.” … Read more

Content Marketing vs. Content Strategy: What’s the Difference?

The distinction between content marketing and content strategy is subtle because the two concepts work together. Once you figure it out, you can use them as the one-two punch to help grow your brand.  This post explains content marketing and content strategy and gives advice for using both to benefit your business. The Difference Between … Read more

WordPress.org vs WordPress.com: What’s the Difference?

Wordpress.org vs WordPress.com: What’s the Difference?

WordPress is one of the best website-building tools available, but it can be tricky to figure out how to use it for your purposes best. One of the most confusing parts of using this tool is deciding between WordPress.org vs WordPress.com. In this post, we’ll answer the question, “What is the difference between WordPress.com and … Read more

Buyer Persona vs. Customer Profile. What’s the Difference and Why It Matters?

Buyer personas icons

If you’re listening to a coach, professor, or sales dude explain the ins and outs of selling a product, at some point, they’re going to tell you to make a buyer persona. But, another figure in the selling sanctum of knowledge might tell you to make a customer persona. Or a customer profile. Maybe a … Read more

Making A Difference One Search At A Time

Making A Difference One Search At A Time

With growing environmental and social issues, people are looking for ways to help create a greener future. A straightforward approach to contribute is by using environmentally-conscious search engines that aid different ecological and societal initiatives. This article examines a selection of leading eco-friendly search engines and the projects they support. Ecosia: The Green Search Engine … Read more

CDPs, CRMs, and DMPs: What’s the Difference + Which is Right for You?

CDPs, CRMs, and DMPs: What’s the Difference + Which is Right for You?

Access to relevant information is, without a doubt, the number one requirement for making good business decisions. For this reason, most companies use tools that help them gather and analyze customer data. There are three types of platforms that are particularly popular — CDPs, CRMs, and DMPs. But what do these abbreviations stand for? How … Read more

Artifical Intelligence and Machine Learning: Whats the Difference?

Artifical Intelligence and Machine Learning: Whats the Difference?

Artificial intelligence and machine learning have been in the spotlight lately as businesses are becoming more familiar with and comfortable using them in business practices. Although often discussed together, AI and machine learning are two different things and can have two separate applications. Here’s everything you need to know about the difference between artificial intelligence … Read more

Difference Between Search Console CWV Report & PageSpeed Insights

Difference Between Search Console CWV Report & PageSpeed Insights

In an SEO office-hours video Google’s John Mueller answers why the PageSpeed Insights score and the Search Console Core Web Vitals scores are consistently different. He explains why two measurements of page speed never match and why it makes sense that they don’t match. PageSpeed Insights vs. Search Console CWV Report It’s reasonable to ask … Read more

What Is The Difference Between Search Queries And Keywords?

What Is The Difference Between Search Queries And Keywords?

Marketers use the terms search query and keyword interchangeably with no ill intention, but how the two terms differ needs to be clarified. Because not knowing the difference between a query and a keyword can lead to poor-performing search marketing strategies. This article will examine the key aspects of both search queries and keywords, starting with … Read more

Growth Marketing vs SEO – Is There A Difference? [Podcast]

Growth Marketing vs SEO - Is There A Difference? [Podcast]

SEO has become a major part of marketing strategies in the past decade. As Google’s ranking algorithms continue to improve and change over time, businesses across all industries must now put more resources into other growth tactics that will keep them going. In this episode, Mark Spera joined me to talk about Merchant Center, Growth … Read more

SEM vs. SEO: What’s The Difference?

SEM vs. SEO: What’s The Difference?

CSS. HTTP. URL. HTML. It’s possible the only field that uses more acronyms and initializations than web marketing is the military. The military uses them to save time. Sometimes, it seems like our industry only uses them to confuse newcomers. And it’s not uncommon for even experienced professionals to mix them up. Some of the … Read more

How To Show Google The Difference

How To Show Google The Difference

This week’s Ask An SEO question comes from Andrew in Chatanooga, who wrote: “I have a client who is a personal injury attorney with a last name that is the same as a major U.S. city (City Name Removed). Google gets confused sometimes and puts his firm’s website on SERPs for that city plus our … Read more

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