Top 18 Digital Marketing Automation Tools by Experts in 2020

The digital marketing concept has become a popular topic to discuss. Online business owners show their high interest in the digital marketing concept to position their website high on the searches. Not only this, but it is also followed by them to catch the eye of consumers. Here are the top 18 digital marketing automation…

The digital marketing concept has become a popular topic to discuss. Online business owners show their high interest in the digital marketing concept to position their website high on the searches. Not only this, but it is also followed by them to catch the eye of consumers. Here are the top 18 digital marketing automation tools by experts in 2020.

The big topic of automation tools on everyone’s mind.

Simultaneously, digital marketing is a vast topic that includes email campaigns, promotion on social media, content development & creation, and several concepts are still adding to reach the target audience.

Reaching your audience.

When you succeed in reaching the majority of the audience, then the next step is to analyze the efforts you have made to accomplish your desired set goals. After all, analyzing the overall performance of your webshop in terms of sales, rankings, reach and conversions, etc. are necessary.

This is the situation when several digital marketing automation tools come into play and give detailed information about sales and marketing activities.

What is digital marketing automation?

Digital marketing automation is those software platforms, specially designed for digital marketers and other marketing departments to promote on multiple channels online and track its performance as well.

Here is a complete list of digital marketing automation tools that can assist you in keeping an eye on your digital marketing efforts.

Marketo

Marketo - Top 18 Digital Marketing Automation Tools by Experts in 2020

The first tool on our list is Marketo. It is considered the best tool, flooded with few tools, including web personalization, email, and social marketing tools, email marketing tools, etc.

All these tools shape Marketo to give digital marketers a great experience measuring marketing engagement and other related activities. This renowned DMA tool is led by the software giant, Adobe to reshape the experience of a digital marketer.

Marketo also has the incredible potential to cover any digital channel.

Pros

  • Easy to Use: This automation tool is easy to use, making it an ideal software platform to pick for DMA. Because every single thing is labeled properly, so you can easily find what you are searching for.
  • Other Marketing Features: Yes, Marketo holds several tools that are known for their extensive marketing capabilities. You can rely on those tools to meet every business type’s needs. It declines the requirement for third-party tools to carry out a particular task.
  • Salesforce Integration: Marketo very well incorporates the features of sales, making it easier for several organizations to taste success by getting accurate reports.

Cons

  • Pricing: When it comes to Marketo’s pricing, then this is a significant point to consider as there are several other automation tools too that can perform similar tasks, even at a low cost. When it was first introduced in 2006, the price of Marketo has increased at a rapid rate.
  • Missing CRM Feature: The list of Marketo features does not include the CRM feature (Customer Relationship Management) essential for the DMA. It’s a serious drawback that every marketer should consider.
  • Weak Landing Page and Form Builder: Compared to other DMA tools, the landing page and form builder of the Marketo is relatively weak. It doesn’t deliver the desired results.

HubSpot

HubSpot - Top 18 Digital Marketing Automation Tools by Experts in 2020

Our list of DMA tools couldn’t be completed without HubSpot. It’s advanced software that offers you tools for several marketing pursuits. Namely, it assists in landing pages, SMM, shoppers support, SEO, and many more to surprise you.

Although HubSpot reviewed as the “inbound marketing software,” it is also a pre-eminent tool that also comprises the features of Microsoft Dynamics CRM, Salesforce.com, SugarCRM, adding more bonus points and giving reasons to choose this tool.

Pros

  • Super-Easy to Use: It is designed in such a way that it gives the user a better experience. In short, it is user-friendly. All the technical terms in the tool are well defined in this software tool. You can even learn to use it efficiently with Hubspot Academy.
  • Knowledge Hub: Hubspot is a knowledge hub that features a resource library along with several courses, video sessions, training, & more on a single platform. All the information in Hubspot is up to date as well.
  • Three-In-One Tool: Hubspot provides you with CRM, marketing, & sales, all under a single roof, which makes this tool exceptional from others. Now you don’t need other tools to carry out the tasks related to all these three segments.
  • Excellent Customer Support: When you say yes to the Hubspot, then be ready to serve with the best support and a team of marketing & sales experts to help you out in your matter. With a live chat or sending a text on Twitter or any other social platforms, you could easily connect with the team.

Cons

  • On-boarding Fee: Besides the monthly fee of the Hubspot tool, one has to bear the on-boarding fee depending on the packages.
  • Configuration Required: Hubspot requires you to configure it to help the business work properly.
  • Sometimes, it’s tricky: In some cases, Hubspot is not just easy to use. There is always a need to use it correctly.

Customer.io

Customer.io  - Top 18 Digital Marketing Automation Tools by Experts in 2020

When it comes to strengthening the relationship between consumers & businesses, then Customer.io is the right tool for you. This tool has an impressive feature of flexibility, letting you customize the specific mails or text messages to forward it to the shoppers or consumers when it recognizes any customer behaviors. Such ease of customization makes this DMA tool good enough to use for companies who are wandering for a light-weight user interface.

Pros

  • Customization in mails: Customer.io provides the ease of customizing the emails that have been sent to consumers. It gives you a massive benefit to the marketer.
  • Newsletter builder & their Campaign builder: Yes, Customer.io offers the special tools of newsletter builder and their campaign builder on a single platform. It’s also easy to use.
  • Automated Marketing Campaigns: Additionally, it also embraces the features of automated marketing campaigns, helpful at distinct marketing stages.

Cons

  • Limited Mails: Customer.io only allows the marketer to send only 50 emails at one time. So, in case of a large customer base, this tool will take time to send mails.
  • Missing WYSIWYG Editor: It’s a beneficial editor, especially for your marketing counterparts and event-based filters in your workflows. Its absence can disappoint you a little.

Sendpulse

Sendpulse - Top 18 Digital Marketing Automation Tools by Experts in 2020

Next on our list is Sendpulse, which lets you boost your marketing endeavors in both small and mid-size webshops & assist you in achieving the set desired conversions and leads. This tool also grants you to interact with customers via various communication channel tools that include email, chatbots for Facebook and an Instagram, push notifications, and text or SMS.

Pros

  • Simple and Easy: Sendpulse tool is simple and easy to use as you are provided with detailed information about its features on the platform.
  • Cheap: When it comes to the pricing factor of Sendpulse, it is one of the cheapest autoresponders in the market. Choosing this tool will help you to save more.
  • Impressive Features: The tool is loaded with ultimate features, including the AI too.
  • Awesome Support: Sendpulse offers the best support, allowing you to interact with other customers via emails, text, SMS, social media platforms, etc.

Cons

  • Need more templates: Sendpulse offers a less number of pre-loaded template ideas for designing campaigns. Such minimum numbers of designing templates allow the marketer to think one more time.

SharpSpring

SharpSpring - Top 18 Digital Marketing Automation Tools by Experts in 2020

Like Sendpulse, SharpSpring is very popular because of its impressive features, making it the right tool to choose. Because it offers assistive marketing instructions and case studies, and on-the-spot training for digital marketers, so it is also the most chosen tool by the experts. This tool is considered the ideal pick for those companies who want built-in CRM as it incorporates the capability of social CRM too. So, it is undoubtedly the best DMA tool to choose from.

Pros

  • Low-Cost: Yes, SharpSpring is a budget-friendly tool. If we say clearly, then its cost is 3-10X less costly than other similar DMA tools.
  • Monthly Contracts: SharpSpring offers no long-term contracts or any boarding fees. All you need is a 30 days notice to switch users.
  • Perfect for Agencies: SharpSpring is a popularly used by digital agencies. This tool holds the features, including user management, that meet the needs of agencies very well.

Cons

  • SharpSpring is not ideal for non-marketers because of its complexity.
  • The tool also shows the occasional bugs & slowdowns that ruin the user experience.
  • SharpSpring doesn’t hold the advanced features. Hence, marketers have to depend on third-party tools to meet advanced needs.

Pardot

Pardot - Top 18 Digital Marketing Automation Tools by Experts in 2020

Pardot is a Salesforce product that offers the ease of tracking and measuring the efficacy of the communication with the users and customizes the content across several campaigns.

Such ease makes this B2B tool good enough to choose for DMA. It’s a modern gen technology that makes sure that you’re communicating with the equitable person in the ideal language at the right time.

It’s expensive.

Pros

  • Lead Deck: Pardot tool has the lead deck that gives updates on the activity of the prospects. Whenever the candidate visits the page of your website, you will receive an updated push notification on your screen, and then, you can easily send them an email in a few clicks.
  • Easy to Customize: Pardot allows you to personalize and customize the tools as per your needs,
  • Good Customer Support: Users appreciate Pardot as it provides the best consumer support and practical training.

Cons

  • Fewer Integrations: Although Pardot has several tools like CRM and several other third-party apps, it is less than other tools such as Marketo.
  • No access to A/B testing and API for General Users: Another major drawback of the Pardot is that it allows only pro users (customers paying $2000 per month for the tool) to access the API. Not only this, but features such as A/B testing is not available for general users. Only pro users can take advantage of it.

Sendinblue

Sendinblue - Top 18 Digital Marketing Automation Tools by Experts in 2020

Sendinblue is a digital agency and became a prominent tool that can enhance your marketing relationships.

Sendinblue tool is a communication tech that gives the ease of doing several activities. From email marketing to SMS marketing, CRM to transactional email, Facebook ads to retargeting ads, a lot more on a single platform.

At present, the tool has become an efficient, effective and on-budget tech to use for DMA.

Pros

  • Sendinblue offers a numero of SMS campaigns
  • There are several free plans that you can use to lead digital marketing automation.
  • Responsive design templates are also available.
  • The tools also include features like transactional and autoresponder email options.

Cons

  • Sendinblue has fewer templates.
  • The setting up of accounts on this tool is confusing—the user experience into a little annoying.

Oracle Eloqua

Oracle Eloqua - Top 18 Digital Marketing Automation Tools by Experts in 2020

If you are interested in monitoring clients across different levels of the purchasing process, then you should say yes to the Oracle Eloqua, which serves both B2C and B2B marketer needs.

The good thing about this modern tech is that it lets you plan and personalize the automated campaigns. It holds the features of Marketo, too, allowing you customize every walk of the marketing process.

With the assistance of this Oracle Eloqua tool, it’s easy to integrate several emails, landing pages, etc. into a particular campaign with complete ease and accuracy.

Pros

  • Visual Campaign Builder: Yes, this tool features a user-friendly visual campaign builder that is ideal to use.
  • Integrations: Over 100 third-party platforms are united with this tool of Oracle Eloqua.
  • Hyper-Site Builder: Oracle Eloqua gives access to create personalized microsites with the assistance of productive user content. It’s the best feature of Oracle Eloqua.
  • Reputation: When it comes to the reputation, then Oracle Eloqua is a popular and powerful DMA tool, highly used by business enterprises.

Cons

  • High-Price: Expensive – Yes, it is highly expensive. The starting price of this tool is around $2000/ month, which is not just easy to afford by small online traders or businesses. Not only this, but a marketer also has to sign a long term contract as well.
  • Takes Implementation Time: Oracle Eloqua takes a long time in the implementation process. Hence, it makes it a little time consuming, as well.
  • Oracle Doesn’t Incorporate Google Adwords: The major drawback of this tool is that it has no incorporation with Google Adwords. It has no feature to track PPC ROI.

ActiveCampaign

Active Campaign - Top 18 Digital Marketing Automation Tools by Experts in 2020

Next on our list is the ActiveCampaign tool, which is also known as a “three-in-one” tool, incorporating the features of email marketing, DMA, and small business CRM.

ActiveCampaign also calls your attention to distinct aspects of marketing. Now, tracking out the happenings in your automation has become more comfortable with the assistance of a VMA (visual automation editor.)

Simultaneously, ActiveCampaign has a strict approach or policy to follow on advertising many emails related to the affiliated products. ActiveCampaign is not just limited to tracking the email workflows but also a lot more things to allow your webshop to earn good points in the world of digital marketing.

Pros

  • Easy to Afford: ActiveCampaign is an ideal tool for those small businesses that have a tight budget and don’t want to spend much on marketing automation. It only costs $9 / month, that any small or medium-sized business can easily afford with no boarding charges.
  • Zapier Integration: ActiveCampaigns is loaded with over 2000+ tools with their Zapier integration. So, with ActiveCampaign, you can take advantage of all those tools with the paid subscription of Zapier.
  • Automation split testing: The tool also offers the ease of A/B testing the entire sequences against each other instead of testing the mail individually.

Cons

  • CRM: Although the ActiveCampaign tool is considered as a powerful tool to use as it has the in-built CRM system. But at the same time, a CRM system is not as reliable as the standalone platforms. The tool is not used for advanced purposes.
  • Reporting: ActiveCampaign is very well-known for providing fair insights on sales and conversion rates. The reporting of this tool is crowded, making it difficult for users to understand and navigate.

Autopilot

Autopilot - Top 18 Digital Marketing Automation Tools by Experts in 2020

Another point on our list is Autopilot, another perfect example of modern advancement, which boosts DMA with its impressive features.

One can easily conclude with the word “autopilot” that the tool is made to automate the consumer experience. Bring this tool in use to different marketing channels, including the most popular one, i.e., email, text, or SMS, in-app communications.

Autopilot tool is loaded with extremely functional features like Activity Streams, Performance Tracking, etc. making it an ideal tool to choose. Talking about its price, then its pricing relies on its plans. Silver plans may cost around $49, and Platinum $249, etc.

Pros

  • Autopilot tools allow you to use social media in our digital marketing automation. Several tools usually fail to do this.
  • The tool also features the visual customer journey builder that is super easy to use.
  • Because Autopilot doesn’t hold unnecessary functions & features, so it’s not heavy software and performs faster than other apps.

Cons

  • Undoubtedly, Autopilot is working on several integrations, but still, it misses those advanced features that are important to help you to reach your goal.
  • Pricing factors can put you in deep thought to go for this tool or not. Yes, it’s a little high.
  • Although it has the impressive feature of email builder, it has its limits in customization.

GreenRope

GreenRope - Top 18 Digital Marketing Automation Tools by Experts in 2020

GreenRope is another DMA tool, a complete CRM tool that holds all the features that businesses always strive to evolve at any cost.

The reason behind such an interest shown by the companies is that it provides you with an array of features that no other tool offers. The dashboard of this tool allows the user to customize the items to add points to the productivity. One can easily customize the color, size, and even icons too.

GreenRope tool grants you to cope with all the automation stuff, like the sales, operations, and marketing, from one dashboard. It is not just limited to this extent. It also displays your performance and provides assistance to come up with the best business decisions.

Pros

  • GreenRope is an all-in-one solution that incorporates the features of sales, marketing, and operations.
  • It provides the best customer support and several other training, making it an ideal tool to choose from.

Cons

  • GreenRope is a complete solution, but simultaneously, it also holds a steep learning curve.

Jumplead

Jumplead - Top 18 Digital Marketing Automation Tools by Experts in 2020

Jumplead is an impressive tool on our list that is perfect in serving you with the top automation results. It meets the requirement of small, intermediate businesses and B2Bs as well.

The key feature of LiveChat makes this tool pretty popular among digital marketers, which lets you interact with webshop visitors and resolve their queries or answer their questions. Besides this LiveChat feature, it also has contact management functionality.

This is a superb feature that helps you to manage the contact profiles. All these tasks can be easily accomplished by collecting the updated data from analytical tools, etc. Its pricing differs as per their plans. If we say clearly, it is $49 for Solo, $99 for Starter, and $299 for Enterprise.

Pros

  • Jumplead is an affordable DMA tool with no long term contracts or commitments. You simply have to pay every month.
  • The tool doesn’t hold the crowded reports and unnecessary functions to confuse you. So you can conclude that it is easy to use.
  • Jumplead is considered an all-in-one solution that includes marketing automation, CRM, and live chat.

Cons

  • One of the drawbacks of the Jumplead is that it offers limited flexibility in the contact management dashboard. It’s challenging to modify contacts.
  • It doesn’t hold the daisy chain automation sequences.

Drip

Drip - Top 18 Digital Marketing Automation Tools by Experts in 2020

For B2C companies, Drip is the ideal tool as it gives the ease to send data to customers at particular intervals. Drip is loaded with the latest features that allow the user to build set off onboard campaigns that rely on the actions taken in the dashboard of the consumers.

Drip encompasses email marketing and other automation features, making it an ideal choice for B2C organizations or businesses.

From automation workflows to email builders, the tools hold everything a business requires to meet the DMA needs.

Pros

  • It offers the best customer support.
  • The tool features a powerful visual automation builder.
  • Integration with Zapier.
  • Drip tools can also work together with several third-party software when the need arises.
  • It’s a simple, easy-to-use, and affordable solution that provides the marketer with several automation services.

Cons

  • Improper functioning of the form builder.
  • Limited template library.
  • Occasional bugs and slowdown affect the performance of this tool, and automation started failing.
  • Restricted split-testing ability
  • Limited template library

Ontraport

OntraPort - Top 18 Digital Marketing Automation Tools by Experts in 2020

Looking for a tool that holds the features of DMA and business solutions for all small-sized businesses, solopreneurs, and entrepreneurs? Then you should choose the Ontraport tool, comprises email marketing solutions, lead scoring, and a lot more to abet you in your business marketing.

The additional benefit of choosing the Ontraport tool is that it propounds the e-commerce facets, including cart abandonment, automatic credit card payment collection.

Pros

  • Pricing: One of the best pros of Ontraport is its pricing, which does not put a load on your budget. The affordability of their service makes this tool the best one to choose for automation.
  • Unified System: Ontraport acts as the engine behind the overall working of your marketing campaigns and integrating the emails and a lot more with the CRM system so that you can achieve the targeted goals (or leads) and increase the conversion rate.
  • Custom Objects: The term custom objects allow you to create a relationship between different databases. Ontraport tools can build custom objects that are only available in Salesforce, Marketo, and other enterprise systems.
  • E-Commerce Features: From automatic credit card payment collections to card abandonment, credit card expiration to adding upsells ability, Ontraport is known for several e-commerce features.

Cons

  • Dashboard User Interface: With the Ontraport tool, you can easily create any metric virtually. But at the same time, it’s dashboard doesn’t include any graphs or charts, making it less appealing and ruins the user experience.

Exponea

Exponea - Top 18 Digital Marketing Automation Tools by Experts in 2020

Here’s another tool on our DMA tool list, namely Exponea, which is undoubtedly the best tool that amalgamates the consumer data from different sources, including online and offline sources. The whole data is consolidated in a customer data platform, which further assists the other tools in marketing campaigns, customer analytics, etc.

Pros

  • Exponea is easy to understand, as well as provides accurate reporting in real-time.
  • The tool is loaded with many features allowing you to compare distributions, how they convert, and result in conversion and to know which one will receive the most activity.
  • Exponea is a modern approach that is always ready to assist you at any time.
  • It also helps in improving the analytics approach and order numbers of online stores.

Cons

  • Exponea is a little complicated for a beginner who doesn’t know its working.
  • The tool lacks the essential feature of API, which helps to access the data inside the Exponea from other systems.

LeadSquared

LeadSquared - Top 18 Digital Marketing Automation Tools by Experts in 2020

Another cloud-based CRM tool, also designed for DMA, is LeadSquared. With the word “LeadSquared,” one could develop its features for which it is known for. It moves the leads via the funnel faster.

Capturing the leads via different communication tools like inbound mails, chat, website, etc. has become easier by using this LeadSquared tool. Along with this, LeadSquared is also very well-known for offering analytics tools and many more, like LiveChat, GoToWebinar, Zopim, etc. on a single platform.

Pros

  • Simple & easy to use tool for many solutions.
  • It offers multiple data points to trigger autoresponders.
  • Fantastic customer support is always ready to make the user experience a great one.

Cons

  • There are no limits mentioned for email and landing pages on their pricing page.
  • LeadSquared offers limited services of customization and flexibility for advanced users.

SalesFusion

SalesFusion - Top 18 Digital Marketing Automation Tools by Experts in 2020

When it comes to finding a tool that comprises the flexible set of features that would assist in campaigning and more, choose SalesFusion.

The tool is readily available on a standalone basis. Not only this, but several other aspects of marketing also correlate to it, offering more ease to the marketers for better business performance. Some of them are media planning tools, marketing analytics, etc. SalesFusion has everything to meet the digital marketer needs.

Pros

  • The email builder in SalesFusion is relatively easy to use.
  • The pricing structure in this tool is based on contacts.

Cons

  • The tool doesn’t allow you to use dynamic fields in text. Only email builders are permitted.
  • The major drawback of SalesFusion is its limited reporting, which makes it difficult for the user to track link clicks or downloads unless.

Omnisend

Omnisend - Top 18 Digital Marketing Automation Tools by Experts in 2020

Last on our list is the Omnisend tool, which offers several benefits like pre-created workflows of DMA and tools to capture the consumer data.

E-commerce businesses can boost up their marketing with tailored messaging. In simple words, it allows you to send a personalized message to the ideal person at the right time.

For consumers, it helps to provide them with a better shopping experience as well. On the other hand, for marketers, the main motto of this tech tool is to create a promotional noise.

Pros

  • With the assistance of the Omnisend tool, template/Email creation becomes easy.
  • Follow-up campaigns are easy and effective.
  • The overall set up of triggered email/automation also turns out easy and effective with the Omnisend tool.
  • It carries out effective reporting.

Cons

  • Initial set-up is not just easy.
  • There are a fewer number of sample templates and campaigns.

Final Words

Now you possess a complete bucket list of tools for DMA. Good marketing drives you to better outcomes, like good ranking, better reach, and more consumer-engagement. But sometimes, the tricks or tips of digital marketing don’t work effectively.

Hence, you require proper tools to direct your efforts in the best direction to increase the company’s success. Bring the tools into your digital marketing. It will push your business to the path of success.

10dbc8393bc50969ef8e31f76e67e0a6?s=125&d=mm&r=g - Top 18 Digital Marketing Automation Tools by Experts in 2020

Ravi Sharma

Ravi Sharma, CEO of Webomaze is a highly enthusiastic entrepreneur.
His love for making every business reach the greatest heights made him establish his Web Development and Digital Marketing Company.
Ravi delivers the best eCommerce development and SEO services. He has got a great grip on the idea of effective eCommerce Strategies, SEO processes, and tactics which are vital for virtual exposure.
Ravi Sharma is a fun-loving person and a keen traveler who always hunts to find adventure in new places.

5 Ways a Digital Marketer Can Supercharge Your Online Outreach

You need time, a coherent and precise strategy, and the core expertise to optimize your digital presence. here are five ways a digital marketer can help supercharge your business.

You need time, a coherent and precise strategy, and the core expertise to optimize your digital presence.


7 min read

Opinions expressed by Entrepreneur contributors are their own.

This article was written by Kay VanAntwerpen, an Entrepreneur NEXT powered by Assemble expert. If you are looking to take the NEXT step in your business then we encourage you to check out Entrepreneur NEXT powered by Assemble.

In today’s world where people are glued to their devices for work and for play, the most important advertising delivery platforms are internet-connected devices. According to the PEW research center, 28 percent of American adults are on the internet “almost constantly,” while 45 percent report using it “several times a day”—meaning that 81 percent of Americans use the internet a whole lot every day.

If your business hasn’t established its digital presence, you can be almost certain that your competitors will reach your customers first. Eighty-one percent of consumers conduct online research before making a purchase. That’s not the only reason you need a digital presence, though. Digital marketing is about more than just existing on the internet. Instead, you can utilize the web to become a powerhouse of sales generation, customer loyalty, and brand recognition.

It’s not difficult to optimize your digital presence, but you do need time, a coherent and precise strategy, and the core expertise—digital marketing isn’t just a skill you can pick up on the fly.

Hiring a full digital marketing department is often unreasonable, especially for small businesses. The average salary for a digital marketing manager alone is $69,755. That’s why many companies turn to small agencies such as Assemble, The MOM Project, and TopTal which we’ve touched on in a previous article.

Below, we’ll look at five ways a digital marketer can help superchare your business.

1. Precision email marketing sales funnels.

Almost 294 billion emails are sent and received daily, but email campaigns are somewhat unique. When done correctly, your readers will hang on every word and look forward to your correspondence like an old pen pal. When done poorly, your emails will get dumped in the trash before they’re even opened, often doing nothing more than annoying your potential customer.

An email campaign done right not only grabs attention but builds a tangible relationship with your potential customer by providing interesting and valuable content, exclusive deals, and more—eventually converting your readers to customers.

When handling your email, a good digital marketer will:

  • Curate and purge email lists, removing inactive email addresses.
  • Draft engaging email campaigns that increase brand awareness and build consumer trust.
  • Develop alternate email campaigns for specific lead varieties.
  • Design email layouts to match your brand aesthetic and messaging.
  • Develop leads through email communications with potential clients.

2. High digital visibility. 

As we mentioned earlier, most customers perform some kind of online research before making a purchase. If you’re hitting your visibility goals, you’ll be the first name to pop up when a customer conducts product research. If you’re not doing anything, your competition will show up first.

To be visible on the web, you’ll need an artful social media presence, precision SEO (search engine optimization), and perfect mobile responsivity on all of your digital platforms. A good digital marketer knows how to work where all of these factors intersect. They’ll assure you’re the first name to crop up when a customer searches for products or services in your field. They’ll also make sure your name appears with reputable sources, and that your reputation speaks for itself.

3. Data-driven analytics.

Sure, you may be getting lots of likes on your Facebook posts, and your blog may get a few shares here and there, but these are just “vanity metrics” —ultimately, it can be difficult to tell whether or not you’re getting any tangible return on your investment.

Fortunately, digital marketers don’t treat their field like some nebulous art form that can only be qualified in the abstract (that stuff is for painters and musicians). Instead, they work in the field of tangible statistics and data analytics. A good digital marketer will not only track your numbers but will also ensure they improve over time. Some of the statistics you should see are:

  • Organic, direct, referral, social, and paid traffic
  • Click-through rates (CTR)
  • Macro and micro conversions
  • Consumer engagement
  • Site speed

4. The power of customer engagement and reputation management.

Social media is one of the most fundamental ways the internet revitalized the marketing game. Your customer base can communicate with you at the click of a button. Major social media platforms such as Facebook, Twitter, Instagram, and LinkedIn are necessities. You can’t simply just exist on these sites—you have to actively use them to engage your clientele. A heavy stream of social media traffic doesn’t mean anything if you’re not able to convert those visitors into customers.

A skilled digital marketer will do more than keep your posts fresh. They’ll personally engage with your audience, listen to their wants and needs, and respond in a way that not only leaves the customer happy but also curates a positive reputation for your business.

Which brings us to one of the most overlooked elements of social media: reputation management. In the digital era, news of a negative customer experience travels nearly instantaneously. Take into account review sites such as Yelp and Yahoo Reviews, and it may seem like a single bad day can become a permanent black spot on your digital reputation.

Not so with a skilled digital marketer. While monitoring customer feedback and conversation, your marketer will speak directly with disgruntled customers and help solve their problems quickly and resolutely.

5. Valuable and beneficial content.

Content creation is the crème de la crème of digital marketing. It brings in three times the leads of traditional marketing formats at 62 percent of the cost. Content creation brings your audience to you.

It’s easy to create content the wrong way, though. Too many businesses fall into the prototypical “advertisement trap” where each piece of content they publish feels like a blatant call for business while providing no valuable information or entertainment to the consumer. Returning viewers, this does not create.

When you ask what kind of content your company needs, you should think of the content you would like to consume. Good web content is ideally entertaining, but above all else, it should be useful. 

This is where a digital marketer can be most useful. They’ll help you create content that postures you as an expert and a thought leader in your industry. This content can come in all shapes and sizes, including:

  • Blogs and articles
  • Podcasts
  • Videos
  • Guest articles
  • Webinars
  • Apps
  • Digital contests

As you may have pieced together, content creation is an art form. This is another reason to have a professional handle the labor—poorly created content will turn a customer away quicker than rotten bananas.

COVID-19: Strategic Digital Marketing Matters More Now Than Ever

There’s never been anything like this – at least in the modern age. COVID-19 has taken the entire world by storm. It’s enveloped our nation, shut down vast chunks of the economy, and sent entire industries to a screeching halt. And as horrific and deadly as this virus has been, it’s encouraging to remember that…

There’s never been anything like this – at least in the modern age.

COVID-19 has taken the entire world by storm. It’s enveloped our nation, shut down vast chunks of the economy, and sent entire industries to a screeching halt.

And as horrific and deadly as this virus has been, it’s encouraging to remember that – eventually – most of the routine aspects of our society will return. They may be different in one way or another, but they won’t stay gone.

From a business perspective, we have to be sensitive to the moment yet discerning enough to see the marketplace through a long-term lens. We have to understand, yes, things have come to a standstill for the time being, but there will come a time – whether it’s in three months, six months, or a year from now – when this situation is in the rearview mirror. And when it is, we’ll be forced to face the ramifications of how we – as individual businesses – handled this crisis.

When you look back in the months to come, will you be frustrated by the fact that you neglected your customers and mishandled your messaging? Or will you be at peace knowing that you addressed the concerns of the marketplace in an appropriate yet intentional way?

There’s a role for every aspect of a business to play in this pandemic, but there’s an argument to be made that strategic digital marketing matters more now than ever.

Why Digital Marketing is Still a Must

There’s a caveat to everything that’s about to be laid out – and it’s this: If you believe that this coronavirus crisis has no end in sight and that it will continue on indefinitely for years or decades to come, then the principles outlined in this article do not apply to your business.

That might seem like a silly caveat, but the hope is that it causes a perspective shift.

Every medical expert in the world agrees that this virus will eventually run its course. And if that’s true, we know that there will eventually be an end to this pandemic. Social distancing restrictions will ease, shops and stores will gradually reopen, professional sports will return, events will begin to fill up the calendar, and life will go on.

Sounds pretty obvious, right?

Well, it’s an important point for business owners, entrepreneurs, and online marketers to understand. Because if business will soon return to normal, it means we can’t fall asleep behind the wheel.

This is a temporary ordeal – painful, but temporary. Eventually, your customers will need you again and you’ll have to account for how you handled this strange period. Did you shut down all modes of communication and disappear into the night? Or were you purposeful in your communication, tactful in your messaging, and thoughtful in your execution?

Now is your chance to build trust with customers and to show them that you care. Customers know that you care about them when they’re spending money, but they want to know that you’re still there for them even when there’s no product or service to buy.

The purpose of marketing is to build brand awareness by engaging with a target audience so that you’re able to procure traffic, generate leads, and produce sales. And while you may not be actively pursuing traffic, leads, and sales at the moment, there’s no reason to ignore the first half of this responsibility: building brand awareness by engaging with a target audience.

The right marketing strategy will help you balance your approach today so that you can reemerge healthier and more profitable tomorrow.

COVID-19: The Smart Approach to Digital Marketing

The rules of business are changing, but the game is still being played. It’s up to your brand to embrace these rapid modulations and respond in a smart, calculated manner that shows your brand is both confident and caring.

With all of this in mind, let’s explore some of the top principles and best practices for marketing your business online during this unique and concerning time:

  • Review and Adjust Your Timeline

At the beginning of the year, when business was booming, you had a marketing campaign schedule and/or a content calendar. And while these initiatives are probably very creative and relevant to your brand, you have to embrace the new context that we’re living in. This means reviewing your timeline/calendar and making necessary adjustments.

You can’t continue to push out content as if nothing happened. At best, you appear tone-deaf. At worst, you offend and upset your audience (permanently sending them away).

Thoroughly audit your entire marketing, promotions, and advertising calendar for the next three months. Decide on where you should pause and where you should pivot. Some items will need to be scrapped altogether.

  • Be Sensitive

Regardless of whether or not you’ve been directly impacted by COVID-19, it’s important to remember that we’re dealing with a crisis that’s impacted hundreds of thousands of Americans and their families. You have to be sensitive to this.

It’s better to be seen as too serious than to have the marketplace accuse you of taking the situation too lightly. If you’re going to err on one side of this spectrum or the other, make it the former.

Sensitivity matters on both a macro and a micro scale. In other words, it’s not enough to pivot on major strategic goals and campaigns. You also have to take all of the smaller details into account – like the verbiage you use in your content and copy.

If sensitivity is your goal, you can no longer use words like killer, contagious, and viral – even if you’re using them in a different context. This requires putting a hold on content that talks about “killer content,” “contagious marketing,” or “viral social media posts.” There may come a time when we can resurrect these terms, but we aren’t there yet.

  • Know the Difference in Tones

Tonality is everything. It’s important for brands to be serious, but this doesn’t mean you have to be somber. The goal is to avoid being humorous, witty, or nonchalant. But you can be positive, inspiring, and helpful.

People are looking for hope and good news. (In fact, Google searches for the keyword “good news” are at an all-time high.) There are ways to be serious yet upbeat. You can acknowledge the weight of the situation we’re in and still choose to focus on positive things that are happening.

  • Set Up Additional Safeguards

Nobody wants to be that company. However, by the time this pandemic winds down, we’ll inevitably have a long list of brands that posted insensitive and inappropriate content on social media. There will be articles and case studies written about what not to do (based entirely on what otherwise talented marketing teams did).

This is why it’s important to set up extra layers of protection – particularly with any sort of customer-facing content medium. This includes social media and email.

It doesn’t matter how much you trust your marketing team and copywriters, no Facebook post, tweet, or email should get pushed out without at least two sets of eyeballs reviewing it. Yes, this may slow down your posting schedule a bit, but it’s a worthwhile tradeoff.

  • Leverage What the Market Gives You

Observe the marketplace and constantly look for ways to leverage soft spots and opportunities. This isn’t being greedy – it’s being strategic.

For example, the cost-per-impression on Facebook ads has plummeted over the past few weeks (even as traffic has increased on the platform).

More eyeballs + lower costs = no-brainer

It’s not just Facebook, though. Many popular websites have also seen advertiser interest wane despite seeing traffic increase. Is there a way to adjust your advertising budget to account for this?

While you probably don’t want to put on a hard sell, this could be a great opportunity to give your brand some positive exposure at a discounted rate. You’ll get a much better rate of return and, best of all, this exposure will carry forward as the marketplace recovers and spending returns.

What other opportunities are out there? Where can you allocate resources to make the most out of these unique circumstances?

  • Constantly Reassess

Doctors, researchers, lawmakers, and government officials have never seen a virus like this. We learn something new about it every couple of days. This leads to changes in recommendations and restrictions. And it’s something you, as a business leader, must keep an eye on.

Your current strategy that you’re using today might not be realistic or relevant in seven days – or even in 72 hours. It’s imperative that you constantly reassess the evolving circumstances and account for these new developments in your approach to online marketing. For the time being, you and your team should be meeting (virtually) on a daily basis.

Make the Most of Every Opportunity

Nobody wanted this situation to happen. Nobody is cheering coronavirus and the wreckage it’s left in its wake. However, it has provided business leaders everywhere with a timely wakeup call that we must be ready to shift and adapt whenever new and unique circumstances emerge. That’s part of what it means to operate in a digital age.

Are you ready and willing to embrace the challenge?

Nate Nead

Nate Nead is the CEO of SEO.co, a full-service SEO company. For over a decade Nate had provided strategic guidance on scaling organic website traffic for some of the most well-known online brands. He and his team advise Fortune 500 and SMB clients on keyword research, link building, content marketing and paid online promotion. Nate and his team are based in Seattle, Washington and West Palm Beach, Florida.

The Three Key Elements of Influential Digital Marketing

Secret to Getting Leads with Digital Marketing Technology

Is Content Driving the Online Market?

Technology is evolving day by day, and so is everyone connecting to it. Marketing approaches took a sharp turn recently and paved the way to introduce digital marketing to all the online businesses out there. Though every one regarded it as an expensive and complicated approach first, it is slowly becoming a necessity for all…

Technology is evolving day by day, and so is everyone connecting to it. Marketing approaches took a sharp turn recently and paved the way to introduce digital marketing to all the online businesses out there. Though every one regarded it as an expensive and complicated approach first, it is slowly becoming a necessity for all the small and big companies.

Digital marketing comes with a lot of elements, and today we are going to discuss how content marketing is the most crucial among them all. But before getting into further details, let’s get to the basics.

What Is Content Marketing?

Traditional marketing is fading away pretty fast, and every marketer is looking forward to finding an effective alternative to enter the era of content marketing.

Content Marketing is a strategic online approach that aims at creating and distributing relevant, valuable, and compelling content to its readers to gain maximum visitors on its website without being promotional about the company and its services.”

Read that definition again and understand the worth of good content. It not only attracts more visitors to your website like a magnet but also keeps them lingering upon your profile in a longer run, thus being the most effective way to drive your online marketing campaigns.

Content marketing is more of a commitment than a campaign. Below, I have talked about some principal reasons that justify this statement.

1. Slides Your Brand Into the Audiences’ Minds

Content is the reason search began in the first place.

– Lee Odden

You see, it is the beauty of content marketing – it grabs the attention of a majority of audiences without even pitching them about the products or services you provide. How? I’ll explain this with an example.

Let’s say, you Google the recipe for egg-less chocolate cake, and notice the blog that popped up at the top out of 83,00,000 search results? You perceive that it has ranked the highest, so it might have the best content.

Moreover, every time you search for the same recipe, you witness almost the same results, so you prioritize reading the top-most blogs over the others. These blogs may have back-links to their website. You click on them because you find them relatable. As a result, you go through their site and come to know about the services that the marketer provides. Bingo. Great content always wins the audience.

2. Enhances Search Visibility and Website Ranking

The best place to hide a dead body is page two of Google.

Have you ever read that quote before? Well, now, you did.

When you search for a product or service, you only read the content available on the first page. You, most probably, don’t even go past the first five results, forget about clicking on the second page. A website, thus, needs a solid SEO to help rank on the first page, and content marketing is one of the most effective ways to do so.

Every new blog you add on your site becomes a new page for Google to index. High-quality content created with targeted keywords increases perceived expertise, relevance, and trust on a website. It leads to more inbound links from other sources, which, in turn, increases the domain authority. Higher D/A implies higher ranking and higher organic search visibility. Thus, a digital marketer must make sure that they create the highest quality content possible.

As a matter of fact, even the sites with low DA/PA rank quickly with relatable and valuable content for the masses.

3. Can be Utilized by Literally any Industry

Is there any topic on which you cannot find information on Google? Of course, there isn’t. When it comes to crafting content, one can do so for virtually any topic starting from assembling a lego game to building a motorcycle from scratch.

Your brand becomes more approachable for the viewers if you provide them with insights regarding the topics that you cover in your business. There is nothing that falls into the category of harmful content. You can create content for any niche you want to. You don’t have to add or come up with anything new. Just rewrite the things that you know in a way that others on the Internet didn’t do.

Page One Power explains this phenomenon very well with their quote, “You don’t have to reinvent the wheel; you just need to share your unique perspective on why the wheel is important.

4. Prime Source of Driving Traffic and Engagement

Traditional marketing talks at people. Content marketing talks with them.

Doug Kessler

Better content generate interest. The more your audience shares your blog, the more new viewers visit your site, and the more your existing customers feel connected to your brand.

When you have interesting content, your users will have reason to stick around your site, reading further topics and coming across more of the services that you provide. Thus, it becomes more convincing for them to believe in your services. You can also keep your audience engaged in your social media platforms using automation tools like Socinator, Hootsuite, BuzzSumo, etc.

Another way to effectively channel your creativity into your content is via guest posts. When you provide content to the external publications as a guest, you get the chance to link your website and services there. This way, your site gets exposure among the readers on their site. By doing so on a site with high D/A and good traffic, a marketer can earn thousands of audiences with a single guest post.

5. Assists You in Adapting the Changing Trends

How would you deliver what your consumers prefer if you don’t know about it in the first place? So, talk to them through your content, and try to understand what they want based on their response.

We need to stop interrupting what people are interested in and be what people are interested in.

Craig Davis

The aim of crafting content is not limited to gaining more and more audience. As an online marketer, you need to keep an eye on the changing trends and shape your strategies accordingly. Talk to your audience about anything, in general. Write an article on a recent Instagram update, any upcoming technology, inclination towards a healthy lifestyle, the influence of social media- anything that resonates around your business, yet sounds trendy for the readers.

Analyze your posts and record everything- audience reach, number of shares, click-through rate, etc. This way, you get to know about the type of posts that your audience likes and talk about the services they want from you.

6. Fills the Gap Between a Buyer and a Seller

Content marketing is all the marketing that’s left.

Seth Godin

Let’s say you build the next big thing in the market. You come up with the best marketing strategies, and now, your brand becomes pretty popular among the potential audience. What next? How will you convince them to buy what they see? How will they know that your product is valuable for them unless you tell them directly about it?

People, these days, want to learn about things before they buy them. Convincing them becomes a lot easier with content, be it on a search engine or a social media site. Content is the only thing that bridges the gap between marketing and sales in the journey of a buyer.

Good content provides answers to the questions that your buyer has regarding how, what, where, and when should they buy your product.

The aim of any advertisement agency remains the same- to convey the right message to the viewers about the products displayed. This process becomes much more effective and seamless with content marketing.

7. Reaches A Myriad Of Audience

This point is as obvious as the noonday sun. One of the main reasons behind brands going digital from traditional is the amount of exposure that they are going to get with this shift. In the words of Jeremiah Owyang, Founder of Crowd Companies-

Google is the new corporate homepage.

Folks of the Internet make things go viral in no time (we all know about the egg that broke the Internet). Your brand can reach thousands of potential leads when marketed correctly.

With 4.48 billion active users there comes a lot of online competition. If your content is relatable, it will grab maximum eyeballs, will make sure that your brand remains on the top of their mind, and will assist you in getting conversions, not just clicks.

As we already discussed above, you get maximum site visits when your content ranks up on the first page of a search engine. It helps build trust in the minds of the readers and increases your brand reliability, thus increasing your revenues exponentially.

Wrapping It Up

If you think that content is the king, you probably need to expand your vision. It is not the king. It is the whole kingdom. As you might decipher how important it has become in the world of digital marketing, it is pretty safe to say that content drives the online market more than we expect.

The information we gather from the Internet has become one of the primary sources of knowledge. Folks rely a lot on the online content and find it very credible. Thus, every marketer needs to focus on the type of content they create in order to stand out among the competitors in their audiences’ eyes.

Content is, indeed, driving the online market, and probably it will keep doing so in the near future.

Let me know if I missed anything in the comments below.

Image Credit: Toa Heftiba, Pexels

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Sumit Ghosh

Renowned performance marketer, user acquisition expert, and a product fanatic from Bangalore. He is a prominent speaker in masterminds and events in the performance marketing space. Sumit is the Founder of Socioboard, which owns products like PowerAdSpy, Socinator, Gramboard, DominatorHouse, and mobile apps in the social media automation space which have millions of users.

8 Best Digital Marketing Strategies Small Businesses Should Implement

In the last decade, things went from offline to online. People are now searching for clothes on e-commerce websites instead of looking for some stores. Businesses are taking their online presence seriously. Moreover, people are creating millions of dollars through different online services. Here are the eight best digital marketing strategies small businesses should implement.…

In the last decade, things went from offline to online. People are now searching for clothes on e-commerce websites instead of looking for some stores. Businesses are taking their online presence seriously. Moreover, people are creating millions of dollars through different online services. Here are the eight best digital marketing strategies small businesses should implement.

Running a business or starting your new business?

These days most startups fail because of their narrow visions about marketing. There are hundreds of articles written by various digital marketing experts about different marketing techniques that will help you grow your business.

You’ll need to know about basic digital marketing strategies that will help you grow when you have entered into the internet.

There are basically eight digital marketing strategies for small businesses that should be implemented in order to mark your online presence. But, you’ll want to have a clear vision of your marketing strategies for your new business. Begin here.

Email Marketing

My personal favorite and a great tool to grow your business quickly. Email Marketing is a strategy that has an ROI of 21$ per dollar. Emails are considered dead in the marketing field, but still, email marketing has the potential to give the best results in comparison to other marketing strategies.

You have to very selective while shooting emails to your customers. You can’t attract your customers with a particular mail. You have to run several experiments to find your audiences taste it. Thus, Email Marketing will take time, but once implemented correctly; it will worth every penny.

You can attract your audience through some attractive offers or via some informative pieces of content. But make sure your email good enough to grab your customer’s attention. Avoid using big paragraphs; keep your email content crisp and short.

Social Media Marketing

Another marketing technique that offers you guaranteed results. But the majority of small businesses ignore it as their business is either not related to social media or the want to target user’s available offline.

If you are into the same category, then let me tell you that social media marketing will work as a mouth marketing asset. Thus, if you aren’t the response of offline users, social media can help you grab our customer’s attention indirectly.

Along with this, having good social media handles creates a brand value in the market that will again help you grow your business.

It will give your business some exposure and customers. Social Media Marketing will help you in search engine rankings.

Paid Promotions

It includes PPC (Pay Per Click) Marketing. In paid promotions, you basically pay to get a feature. It could be on social media websites, search engines. But for a new business, it is a tough job to get maximum results at a limited investment, and sadly there isn’t any trick or hack to do so.  You need to practice different promotions so that you can get an idea about which one is giving you the desired results.

If you aren’t good at experiments or don’t have the budget for testing, then you can hire some digital marketing experts. Paid marketers will handle all the paid promotions for you, and they will extract maximum profit from every penny spent.

 Search Engine Optimization

If you are running a business that has a website and it can get sales to you then, this is the most import strategy that costs you very less but gives long term results. Since you are not the only one running the business, there would be hundreds and thousands of other people working in your niche.

Through Search Engine Optimization, you can outrank them and can hold the first position on various search engines.

But SEO optimization needs proper skill sets and technical knowledge so that you can compete with others. If you don’t have a good grip about the technical aspects of SEO optimization, then you can hire some SEO experts like Optimise for SEO. These are the experts that will help you rank on the top of search engines.

Content Marketing

It is the most trending marketing strategy that will give your business a quick yet reliable boost. Content Marketing is a strategy in which you are creating useful content for a particular audience and putting it on a platform. Content Marketing increases your business visibility over the internet. It boosts your SEO.  It builds credibility, authority f your business. Thus, content marketing is one of the best digital marketing strategies.

Attend Events 

Attending events is not a typical digital marketing technique, but it can help you increase your digital business. All you need to do is to attend the events that are relevant to your field. This way, you will meet with people with a common interest, and it will help you in the next digital marketing technique.

Outreach Like-Minded People

I am assuming that you have contact details like email, phone number, etc. for people that are related to your field. Now, you have to convey a message to then and need to have a conversation describing your products. If the guy found it interesting, then they will surely talk about it on their social media handles or blog.

Reaching out to like-minded people works similarly to paid promotions.

But hey — reaching out is completely free, and it helps you learn from other business ideas. But in this strategy, you need to be very formal and professional while reaching out to people so that you can leave an impression on them.

Offer Freebies

It is a strategy that was implemented by some big brands of the present time, and it worked like charm. In this digital marketing technique, you need to offer something valuable to your users. Offering something useful will get persons or businesses attracted to your business, and as a result, they’ll come to you — as a regular reader and returning customer.

You can check Optimise for SEO as they are offering free SEO audit for a website and in return, they need your mail address so that they can implement the email marketing strategy on you.

These were the best digital marketing strategies that you must try to get the desired results. Though there are hundreds of strategies that work well these 8 are the best among all and yet most efficient.

2396761512acfe1e94ef1a257660a110?s=125&d=mm&r=g - 8 Best Digital Marketing Strategies Small Businesses Should Implement

Aashirvad Kumar

Aashirvad Kumar is Founder of Tele Trick Mania and SEO Executive at Builds Worth Digital Marketing Agency Pvt. Ltd. He has been blogging since 2016 in the technology niche. He has experience of more than 2.5+ years in Digital Marketing.

Digital Marketing Hacks for 2020

Carlos Gil shares his thoughts on why almost everything we see on social media is an illusion. February 9, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Carlos Gil, CEO and founder of Gil Media Co., talks about his career journey, including dropping out of school and selling shoes, before realizing…

Carlos Gil shares his thoughts on why almost everything we see on social media is an illusion.


1 min read

Opinions expressed by Entrepreneur contributors are their own.

Carlos Gil, CEO and founder of Gil Media Co., talks about his career journey, including dropping out of school and selling shoes, before realizing his passion for digital marketing.

Gil and The Playbook host David Meltzer chat about why the images portrayed on social media give us a false sense of reality and why investing in new social media platforms isn’t always a great idea. The pair also share their best practices for advertising on LinkedIn, Instagram and beyond.

Related: What’s Your Appetite for Risk?

Secret to Getting Leads with Digital Marketing Technology

Nowadays most companies are doing SEO, PPC, and Content Marketing. Yet sometimes the company’s are not getting the leads they need. Some businesses get leads — but not quality leads, or they don’t get the leads that fit their expectations. The main reason a company doesn’t get the leads they need is that they are…

Nowadays most companies are doing SEO, PPC, and Content Marketing. Yet sometimes the company’s are not getting the leads they need. Some businesses get leads — but not quality leads, or they don’t get the leads that fit their expectations.

The main reason a company doesn’t get the leads they need is that they are not completing the actual process of generating leads correctly. If the process is done correctly, the combination of SEO, PPC and content marketing will bring you the leads that you need.

SEO is the process of improving the ranking of your website, and getting traffic on your site. SEO is not just about ranking and not just about traffic. But it’s all about conversions.

If thousands of visitors come to your website — and not a single visitor becomes a lead — then it’s not a great deal.

The secrets youll want to have for your website.  - Secret to Getting Leads with Digital Marketing Technology
The secrets you’ll want to have for your website.

What you want for your website is:

Ranking + Clicks + Conversions

You will want to move toward the best formula for generating leads is as easy as ABC:

A= Attract the Customers

B= Build the Audience

C= Conversions

A= Attract customers.

1) Write a blog.

2.) Target traffic to that blog.

  • First, you’ll want to write three articles of at least 2000 words. Make sure that the article is in your niche and that the writing has to do with your business. Make sure you write well, research your content, and put proper keywords in the article. Have the piece edited.
  • Make sure to have the proper keyword and topic selection for your blog,

Tools for keyword research.

Google Keyword Planner

Answer the Public

UberSuggest

Keyword.Io

  • Second is getting the targeted traffic to your blog. You will want to pull quality traffic to your site.

1.) Social Media Promotion.

Share your blog on targeted social media groups like LinkedIn groups, particular niche facebook groups,

Twitter also helps you to generate instant and quality traffic,

Also Read: https://www.semrush.com/blog/how-to-build-a-winning-social-media-campaign-for-a-global-audience/

2.) Paid Promotion.

Start PPC campaign for your blog,

By setting the proper research campaign, you gain traffic as we wanted,

And the main thing is that our blog is already well keyword research, so we have also more chances to gain free organic traffic

Here our first task is completed,

B = Build The Audience

Now, after getting traffic to our site our second goal is build the audience who visited our blog, either it is paid audience, either it is free organic audience or either it is the audience that is generated by social promotion,

If you don’t know how to store the data that who visited your blog then you have to refer this official blog

https://support.google.com/analytics/answer/2611404?hl=en

C = Conversations

Now, this is the final task that is getting leads,

After building the audience, it’s time to Provide lead magnet to those who visited your site,

Lead Magnet :

A lead magnet is generally offered free content like ebook, Checklist, Whitepaper, Video, and brochure in exchange for getting users email id’s name and number,

Or We can say that anything that provides the customer to free with the purpose of fill the form and get their details,

Believe me guys the most number of successful company use lead magnet for getting leads,

For providing a lead magnet to your visitors, you perform two activities.

1.) Whenever customer arrived at your blog either your customer come via PPC, wither it comes via Social Media or either they come via organic results. You must show them a popup and show the lead magnets after 40 seconds.

2.) You have to do remarketing (Remarketing is a very very effective technique).

Please refer to this blog written by @Neil Patel for fantastic techniques about how to set a remarketing campaign.

Remarketing helps you to converts your visitors into purchase free lead magnets, It continuously follows your customers until they didn’t purchase your lead magnet. Once your audience starts purchasing, your database is filling up with the quality names, numbers, and emails.

The conversion ratio of this data is too high, because we know this is the audience that comes via an article. They are purchasing our lead magnet means that the audience is interested in our services.

Now you start email marketing.

Now it’s time to sending your business proposals to those people — data (the name, number, and email id) whom you getting by lead magnets. The data generated by the lead magnet is very powerful. The more information you get with the name and number by a lead magnet the more you convert a lead.

If you are CEO, you can share data with your BDE, Lead Generator, or marketing department, and they can easily convert leads by this data. I often call this the 100% genuine technique.

Nowadays most people know how to SEO, PPC, and remarketing. But, try these mixtures and a technique for generating leads.

Jigar Agrawal avatar 125x125 - Secret to Getting Leads with Digital Marketing Technology

Jigar Agrawal

Passionate about exploring anything related to technology. Wants to unlock the world of technology and Social Media where every day there is a chance of new possibility as well as innovation.