Embodying “Work From Anywhere”: Sophie Gil’s Digital Nomad Life

Embodying “Work From Anywhere”: Sophie Gil's Digital Nomad Life

Meet Sophie, a Senior Growth Marketing Manager at Buffer and digital nomad. Her story is a riveting blend of professional growth, remote work challenges, and an infectious zest for life. Strap in as we journey through time zones, and share marketing insights all from Sophie’s ‘office’—the world. 📱 Check out Sophie’s Instagram and Twitter Could … Read more

Data-driven Marketing: How Graphs & Charts Transform Digital Strategies

In the world of digital marketing, data is king. With so much information available, it can be overwhelming to try and make sense of it all. One of the best ways to gain insight into digital marketing trends is through the use of graphs. Graphs can help to visualize complex data sets and identify patterns … Read more

What Is A Digital Marketing Strategy? 5 Steps To Create One

What Is A Digital Marketing Strategy? 5 Steps To Create One

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape changing every day, where’s the best place to start creating and optimizing your strategy? Read on to learn how to create a successful … Read more

6 Proven Digital Marketing Strategies for Oil and Gas Companies

6 Proven Digital Marketing Strategies for Oil and Gas Companies

There have been two massive shifts that have impacted the crude oil and natural gas industry. The rising demand for clean energy supply. The transition to an entirely digital world. Interestingly, it is the second point that is helping to accelerate the first. Thanks to new tools, such as AI and customer relationship management (CRM) … Read more

12 Digital Marketing Tools You Need When Starting A Business

12 Digital Marketing Tools Y

Starting a business can be overwhelming, especially when it comes to marketing. With so many tools available, knowing which ones are essential for your business can be challenging. Digital marketing tools can significantly impact your business by optimizing your website, increasing engagement, and driving conversions. This blog post provides insights on choosing the appropriate digital … Read more

The ROI of Digital Accessibility

Purple illustration of a hand holding a gavel over a human symbol.

In a recent AudioEye survey of 500 business leaders and web professionals, 70% said that “cost” was their main concern when it came to digital accessibility. Many of the respondents also thought they would have to rebuild their website from the ground up in order to deliver an accessible browsing experience. This perception of digital … Read more

Rachel Pregunta Turned Her Digital Nomad Lifestyle Into a Social Media Agency

Rachel pregunta digital nomad

The lifestyle of a digital nomad isn’t all it’s cracked up to be. Rachel Pregunta and her partner, Ruben Arribas, started traveling together in 2013 with whatever they could carry on their backs. They couch-hopped and stayed in hostels, always looking for the next opportunity to jump on a plane to a new destination. Pregunta, … Read more

How To Keep Up With Marketing Trends In 2023? 5 Tips For Digital Marketers

Did you know that the compound annual growth rate in the digital marketing industry is projected to be 13.9% until 2026? The market is expected to reach $786.2 billion by that time frame.  This shows the importance of staying on top of new developments and adapting strategies accordingly — especially if digital marketers want to … Read more

When to Expand Into New Digital Marketing Channels

When to Expand Into New Digital Marketing Channels

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Marketers are addicted to Google and Facebook: They spend more than half of their advertising budgets on Google and Facebook, regardless of vertical, and they will continue to do so through 2023, an Insider Intelligence … Read more

Common Digital Threats And How Businesses Can Protect Themselves

cyber attacks

Businesses are always under siege when it comes to digital threats. The digital age has brought about much advancement that has made life faster and more convenient. However, with these advancements comes the threat of cyber attacks. The majority of these attacks can have disastrous consequences for businesses. It is crucial for companies to protect … Read more

How (and Why) Include Your Whole Company in Digital Marketing

Have you been looking for ways to breathe a new life into your marketing strategy? Have you been desperately trying to get your marketing strategy to deliver better results? Here’s what you need to do: Get help from your whole company. Why involve non-marketing employees into your marketing activities? Depending on how this marketing collaboration … Read more

The 5 Effective Digital Marketing Strategies to Try In 2023

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. Many businesses have implemented a digital marketing strategy to deal with the complexities and uncertainties of today’s business situation. However, for digital marketing success, It needs a set of … Read more

2023’s Digital Marketing Trends for Small Business

The recent turn of events has digitized business operations throughout the world. Business leaders from various industries are using technology to run their commercial ventures.  Businesses are extensively leveraging digital marketing to up their game. With the increasing advancements in this area, it is evident that this trend will continue to thrive as we move … Read more

The State of Digital Accessibility: Three Key Challenges

Illustration of the web accessibility icon, the outline of a person, in purple on a white circle against a blue background.

Earlier this year, the Department of Justice (DOJ) published its first web accessibility guidance in 10 years. It was meant to remind businesses of all sizes that their websites — just like physical storefronts — need to be accessible to people with disabilities. The DOJ guidance comes at a time when the majority of US … Read more

How To Choose A Digital Marketing Agency For Your Business

Digital Marketing Agency

Digital marketing has taken over conventional marketing. Therefore, having a skilled digital marketing agency on your side nowadays could virtually make or break your business. A good agency will enable you to shape your brand’s online image and offer resources and expertise to execute promotional strategies successfully. 7 Lucrative Factors To Look For While Choosing Digital … Read more

10 DuckDuckGo Facts For Digital Marketers & SEO Pros

10 DuckDuckGo Facts For Digital Marketers & SEO Pros

How often do you use DuckDuckGo? If you answered “never,” you might want to read this article. Over the years, DuckDuckGo has redesigned itself and evolved to better meet searchers’ needs and protect their privacy. In addition to its excellent search capabilities, DDG (DuckDuckGo) has many helpful features that can help you improve your search … Read more

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