Whether you love it or hate it, there’s no escaping it! When it comes to AI or artificial intelligence, this statement holds true. Today, over 80% of digital marketers make use of AI in some way or the other. Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here … Read more
This week, ProPublica published a report on the spread of misinformation by Community Notes on X. The report was published in collaboration with Columbia University’s Tow Center for Digital Journalism. It highlighted how X’s moderation policy has failed to address and resolve the dissemination of false information by Community Notes. According to ProPublica, “The [study] … Read more
One of the most attractive parts of digital marketing is the built-in focus on data. If a tactic tends to have positive data around it, it’s easier to adopt. Likewise, if a tactic hasn’t been proven, it can be tough to gain buy-in to test. The main way digital marketers build that data confidence is … Read more
Duda released survey results that shows digital agencies are looking forward to greater adoption of AI in 2024. The survey of over 200 digital agency leaders shows that they anticipate an increase in AI-driven savings, particularly with content-related abilities of AI but the results also indicate a concern about keeping up with the pace of … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Do you love your neighbors, your customers, your partners, your employees, and your vendors? If you are building out a digital community, you’d better. There may be no situation in modern business that requires such … Read more
In the field of public relations, the human touch remains essential and irreplaceable. Learn when not to use artificial intelligence in digital PR. Source link
In a previous article, How To Make A Video Go Viral, I mentioned research that shows videos that evoked the emotion of hilarity, inspiration, astonishment, and exhilaration tended to be shared the most. People shared videos that elicited “high-arousal” or intense emotions twice as much as ones that elicited “low-arousal” or moderate emotions.” For the … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Many biotech companies approach marketing as if it were some Field of Dreams-style fantasy world where their science alone would make all their dreams come true. Unfortunately, the biotech industry, like most, is super-competitive, requiring … Read more
If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.” This may very well be true, as content in its many forms underpins all interactions between businesses and their target audience. However, if “Content is King,” then data is an … Read more
![Navigate The Digital Landscape With These Upcoming Trends in Paid Search [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/10/Navigate-The-Digital-Landscape-With-These-Upcoming-Trends-in-Paid.jpg "Navigate The Digital Landscape With These Upcoming Trends in Paid")
The search marketing landscape is evolving rapidly with new technologies. This year alone, we’ve seen the rise of generative AI, new developments in automation and voice search, and the emergence of new ad formats. We understand the challenge that professionals like you face. How do you know which ways to innovate with your paid search … Read more
In a bid to understand the far-reaching implications of artificial intelligence (AI), Google announced the launch of the Digital Futures Project. The initiative is designed to amalgamate insights from diverse sectors, including academia, public policy, and civil society, to shed light on AI’s opportunities and challenges. At the heart of this endeavor is a $20 … Read more
In the dynamic landscape of digital design, user engagement is paramount. The fleeting attention span of today’s online visitor demands more than just static content; it calls for a compelling and interactive digital journey. From the seemingly simple pop-ups that catch our attention to the allure of email subscriptions offering exclusive insights, these elements have … Read more
“Success is making those who believed in you look brilliant.” This is one of my favorite quotes in regards to my job at HubSpot. It inspires and motivates my work and, no matter my mood, I find it to be an uplifting message to ponder and drive my performance. Not to mention, it’s a quote … Read more
As a dedicated digital marketer, you pour countless hours into gathering data, conducting market research, and fine-tuning your client’s marketing campaigns. Your goal is to develop extremely powerful strategies that engage with the target audience and deliver exceptional results. In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video … Read more
Would it be correct to assume a major part of your marketing strategy today is digital? Probably. Consumers and businesses alike are almost always online and on the go – and you want to be able to reach them and observe their behavior where they spend their time. But when you’re growing a business, this … Read more
Digital marketing has become extremely important leaving all other kinds of marketing well behind. More and more people are exploring digital space due to the increased connectivity offered by the Internet. As a result, a new world has opened up to attract a larger target market. However, differentiating yourself among the plethora of online businesses … Read more
When many of us hear how AI will change the world – particularly digital marketing – our thoughts (and occasionally fears) drift towards how big organizations will use machines to do the work of legions of copywriters, designers, and other content creators. Large corporations with equally large customer bases and competitively driven content needs are … Read more
The marketing and advertising landscape is constantly evolving. With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends. But, as digital marketers or business owners, it can get a little challenging to catch up … Read more
