Uzair Kharawala Uzair Kharawala is one of the few professionals who is both a Google Partner & YouTube Certified. His YouTube channel has over 20,000 subscribers & 1300+ videos. Uzair has been running SF Digital Studios along with his wife Farzana since 2002. Using the power of video marketing & video ads, Uzair has reached … Read more
Digital marketing involves using digital channels, including websites, social media, search engines, and mobile devices, to market products and services to potential customers. You’ll use these channels to create brand awareness and generate leads as a digital marketer. An excellent digital marketer should prioritize digital marketing skills, including brand building, competitive research, social media advertising, … Read more
Machine learning is all the rage but what does it actually look like in practice, as part of a digital marketing strategy? You’ve encountered a machine learning strategy if you’ve used a website that recommends products based on previous purchases. Machine learning is a facet of artificial intelligence (AI) that uses algorithms to complete specific … Read more
There is a new data revolution happening, and it’s sweeping across the industry so quickly that many SEO and digital marketers are struggling to make sense of the insights and intelligence at their disposal. To utilize this opportunity, marketers need to evolve their mindsets and use technology to analyze multiple data formats and understand the … Read more
Someone from the SEO community called attention to a section in Google’s new digital marketing training course that recommends writing at least 300 words of content, advised specific areas of a web page for seeding keywords and recommended a keyword density for target keywords of under 2%. Some in the digital marketing community called Google … Read more
There’s so much data, from so many different sources, with so many different reporting tools, that you could just drown in reports, attribution, and meetings. With so much noise out there, it’s important that you look at the data in a certain way. There’s important information hidden in the metrics that will help direct your … Read more
Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn’t have to be the case. Here’s how B2B advertisers can use digital attribution to take advantage of CTV. Read the full article at MarketingProfs
Senior marketers say they are doing a good job of continually testing and iterating on their digital marketing activities but are struggling with integrating all touchpoints, according to recent research from The CMO Survey. Read the full article at MarketingProfs
In the world of online marketing, there are a lot of options for you to choose from. When you search for a digital agency, it can take hours to scroll through different websites and social media accounts. Naturally, it’s quite easy to get lost if you don’t know what exactly to look for, but there … Read more
When cookies are no more, we’ll need to get data directly from customers. The best way to do that? Offer great experiences in exchange for information. Read the full article at MarketingProfs
Instagram is testing out some new ways to move on from vanity metrics. The social media platform is now beta testing Private Story Likes. How the brand Gymshark became an overnight sensation by leveraging Influencer Marketing, and why you should do the same. The future of Affiliate Marketing and how it will change in 2022. … Read more
“In a “post-digital” world you need to consider e-commerce and here’s why.” WHAT IS DIGITALMARKETER: DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where you can learn how to market like a pro, connect with industry experts, and get the strategies and tools you need to grow and scale your … Read more
