Google expands AI-powered ad image editing to more campaigns, enhancing creative capabilities for advertisers across its platform. AI-powered image editing is expanding to search, Display, App, and Demand Gen campaigns. Google’s AI campaign builder is expanding beyond English-speaking markets. Google is balancing AI automation with more granular advertiser controls. Source link
Imagine browsing your favorite blog and spotting a visually engaging ad that seamlessly fits the content and stands out just enough to grab your attention. That’s the power of display advertising at work. If you’re a digital marketing professional, you’ve likely heard of display networks as part of PPC advertising. But are you using this … Read more
Google expands structured data for product variants, enabling online merchants to showcase inventory variations in search results. Google now supports structured data for product variants like size, color, etc. Sites must use new structured data markup to show product variations. Valid implementation can lead to enhanced search listings. Source link
Amazon, a name virtually synonymous with online retail, is now opening its doors to lead generation sectors. It offers the chance to leverage unparalleled audience targeting capabilities. Currently, the platform offers display-only advertising campaigns – but even with this limitation, it provides substantial opportunities for businesses to engage with potential customers. In this article, we … Read more
![Five Google Display Network Best-Practices [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/Five-Google-Display-Network-Best-Practices-Infographic.jpg "Five Google Display Network Best-Practices [Infographic]")
This infographic from Brafton covers how to ensure your GDN campaigns achieve the highest possible return on investment. Read the full article at MarketingProfs
A new feature for LinkedIn profiles allows you to highlight career breaks and provide more context about skills and experiences gained away from the workplace. In an announcement from LinkedIn, it’s stated this feature is being introduced in response to users asking for ways to highlight the positive aspects of career breaks. Life experiences and … Read more
