Monzo Bank’s investments in social media creativity pay dividends

Monzo Bank’s investments in social media creativity pay dividends

“For media and retail brands, going viral is easy. But there isn’t a built-in fan base for the finance sector,” asserts Monzo Bank’s Head of Social, Richard Cook. The challenge Cook references is well-known to financial services marketers. Educating consumers about money can come with a steep learning curve. Factor in cultural taboos about personal … Read more

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