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Google: Don’t Rely On SEO Tools To Tell You How To Write

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Google’s John Mueller answered a question on Reddit in which the person asking the question apparently had questions about what the SEO tool was suggesting. What the tool was suggesting didn’t line up with the goal the SEO had. This is the question: “I write for and manage the blog of a Vietnamese travel agency … Read more

Google On Topical Authority: Don’t Worry About It

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John Mueller posted an affirmation of a Redditor’s deconstruction of the commonly used SEO phrase Topical Authority, which demystified what topical authority for SEO is really about. Reddit Discussion On Topical Authority The discussion opened with a post by someone whose boss told them they didn’t understand the concept of topical authority. They posted: “My … Read more

Don’t Wing a Cold Email: Templates and Tactics to Get Noticed

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I clean my inbox like a five-star hotel. Multiple times a day, I sort through the messages and brutally decide which email deserves the honor of my click—and which will be sent immediately to the trash. There’s something satisfying about batch selecting and dumping a row of unread emails into oblivion. And a majority of … Read more

Google: We Don’t Use Third-Party SEO Tool Scores For Rankings

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In a recent episode of ‘Ask Googlebot,’ John Mueller, a Search Advocate at Google, explains the company’s stance on scores from third-party SEO tools. Mueller stated that Google doesn’t consider scores about a website’s authority or spamminess from external SEO tools when deciding where to rank a site in search results. Google’s algorithms and assessments … Read more

Learn To Master Your Website – Even If You Don’t Speak Tech [Podcast]

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Unlocking the Potential of Your Digital Presence: Expert Guidance for Non-Techies No matter what your business specializes in, your website is often the first place potential clients and customers learn about your company. This means visitors can decide about your services within the first few seconds. So how do you hook them? Fiona Allman-Treen, author … Read more

Google: Don’t Choose Cheap TLDs, Avoid Spam Risks

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Google advises against cheap TLDs due to spam risks, says TLD keywords don’t improve SEO. In a recent podcast, Google’s Search Relations Team discussed how website owners should approach choosing a top-level domain (TLD). The discussion weighed the dilemmas of expensive .com domains versus affordable alternatives like .xyz, emphasizing the need to balance cost, credibility, … Read more

Don’t Call It a Throwback: 20 Years of SEO & Search Engine Journal [Podcast]

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The Journey from SEJ’s Infancy to Present Day It’s our 20th Anniversary! In this special commemorative episode, take an exhilarating ride back to some of the earliest SEO and search marketing days as I sit down with our founder Loren Baker. Come for the nostalgia and stay for the hidden gems as Loren reflects on … Read more

I Don’t Do Paid Ads: How I Grew My Business to $270K+ in Revenue

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Many business owners assume that the quickest way to grow is to pay to get in front of potential customers (or to do tons of cold outreach). But I never even considered that approach, and I’ve still managed to grow a thriving business in less than two years. When I decided to launch my disability … Read more

How to Come Up with New Product Ideas (That Don’t Suck)

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So you want to find a new product idea to sell online? Well, chances are you typed something like “new product ideas” or “good product ideas” into Google, hoping you’d find the answer. Nothing wrong with that. However, the problem is you’re searching (and finding) the exact same thing as everyone else. These “new” ideas … Read more

Why People Don’t Respect Marketers & How to Elevate the Marketing Profession

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As a marketer, you aren’t getting the respect you deserve. You are a hard worker that loves what you do. You have spent years learning an ever-evolving list of skills, testing and refining your craft as technology and society have chaotically shifted drastically. You help businesses to make more money, allowing them to hire more … Read more

Don’t Build, But Earn Links [Webinar]

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Are you a victim of so-called “link building experts”? Do the methods, results, and communication about their backlink services seem odd? Sadly, there are a lot of link building tactics that are morally questionable or just plain ineffective. Register now and learn how to create expert content that drives organic traffic, earns links, and helps … Read more

Poll Implies Most SEOs Don’t Disavow Spammy Links

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An informal and non-scientific poll on Twitter indicates that most SEOs, by a significantly large margin, ignore spammy links rather than spend time disavowing them. The subsequent comments aligned with the poll results, but some SEOs shared how their approach was more nuanced and why disavowing makes sense to them under specific circumstances. Link Disavow … Read more

57% Of North American Businesses Still Don’t Have An SEO Strategy

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A recent survey of 600 U.S. and Canadian small to medium-sized business owners and their employees has revealed that 57% do not have an SEO strategy – and 23% have no plans to create one this year. The Pollfish survey commissioned by UpCity found that just 44% of businesses currently have an SEO strategy in … Read more

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