Looking to boost rankings of key product pages while also driving secondary KPIs? Hoping to get your products on the first page of Google? On June 7, I moderated a webinar with Cory Collins, Nick Katseanes, and Kimberly Brown of Page One Power who showed us a unique, full-funnel approach. In that webinar, they shared … Read more
B2B marketers continue to rely on their most effective channel—email—due to its proven performance and high return on investment (ROI). Since potential customers are already 57% of the way to making a decision before they actively engage with sales, marketers must be savvy. It’s important to be intentional with how and when you communicate your message … Read more
When your ecommerce sales need a boost, it can be difficult to know where you should focus, what to change, and how an optimized site should function. Below is a list of nine things to start with that are sure to drive incremental sales: 1. Smart Use Of The Intrusive (And Often Annoying) “Pop Up” … Read more
Remember when you had to leave the house to go shopping? What a hassle that was. But then, way back in 1982, Boston Computer Exchange was launched as the first ecommerce site and the convenience of shopping in your underwear was born. Today, electronic commerce, the buying, and selling of products and services on the … Read more
We live in a world where everything is moving faster. People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes. Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also … Read more
![Five Problems That Drive Customer Churn [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/Five-Problems-That-Drive-Customer-Churn-Infographic.jpg "Five Problems That Drive Customer Churn [Infographic]")
This infographic explains how to calculate churn and covers five customer churn problems: misunderstanding your target market, not offering enough value, subpar customer service, weak brand loyalty, and overcommunication. Read the full article at MarketingProfs
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Giving constructive feedback can feel like walking a tightrope while juggling a pair of rabid ferrets—scary, awkward, and a wee bit dangerous. Sound familiar? Lucky for you, it doesn’t have to be this way. You can learn to give constructive feedback that’s empowering for both you and your employees—it’ll just take a bit of know-how … Read more
Is there anything in this world more satisfying than a good, old-fashioned assumption? Someone asks you a question that you have no business answering, yet a response just tumbles out of your mouth. Most of us have probably made multiple assumptions today about benign things like the weather, which team will win a sporting event, … Read more
