Google depends on volunteers called Local Guides to keep Search and Maps updated with information about local businesses and attractions. These volunteers contribute reviews, photos, and videos that help you make decisions when visiting a new place. Though they do it to benefit searchers, Local Guides get virtual rewards from Google’s program, which incentivizes people … Read more
Google depends on volunteers called Local Guides to keep Search and Maps updated with information about local businesses and attractions. These volunteers contribute reviews, photos, and videos that help you make decisions when visiting a new place. Though they do it to benefit searchers, Local Guides get virtual rewards from Google’s program, which incentivizes people … Read more
If you’re looking to enhance your SEO efforts in 2024, mastering digital PR is the key to success. In today’s landscape, traditional link building methods no longer cut it, and public relations have emerged as a powerful alternative. However, securing meaningful links and mentions from journalists and the press can be both a creative and … Read more
Instagram is one of the most popular and influential social media platforms globally. It has over 1.4 billion monthly active users and over 100 million photos and videos uploaded daily. Instagram is also a lucrative platform for creators and influencers. Through Instagram influencer marketing, you can earn money from your content, audience, and influence by … Read more
If you want to drive organic traffic to your website, you must understand two critical aspects of SEO strategy: Relevance Authority With relevance, the key is knowing what your audience is searching for and providing the highest quality and most relevant content so it’s a no-brainer for Google to serve it up to them. But … Read more
This was originally published on June 8, 2022, and has been refreshed with new and important information and images. Topical authority isn’t a new concept, but as Google’s drive for helpful content is showing no signs of slowing down, topic authority is not something to ignore. Topical authority is closely linked to E-E-A-T (Experience, Expertise, … Read more
What if I told you that you could start a business from home for free and earn 10K a month passively, all within three months? All you have to do is these three things Well, you’d call me a conman. And rightly so. With the internet now riddled with more “online gurus” than ever, the … Read more
![The rise of Content Marketing [Google Trends]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/07/How-To-Earn-High-Authority-Links-That-Drive-Rankings.png "How To Earn High-Authority Links That Drive Rankings")
My agency, Fractl, was founded at the dawn of content marketing, when Google launched its war against paid link networks, and SEOs were scrambling to figure out how to earn domain trust signals. At the time, I was heavily invested in viral marketing research, seeking to understand the intricacies of what drove readers to share … Read more
![6 Ways to Earn Trust From Consumers Who Share Data With Your Brand [Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/person-shares-data-with-brand.pngkeepProtocol.png "6 Ways to Earn Trust From Consumers Who Share Data")
In 2023, having the right data can make or break your brand. But, for good reason, consumer data is harder than ever to get. As data privacy regulations continue to tighten and third-party data channels are phased out, just 29% of consumers say they trust brands with their data. While businesses should want the data of … Read more
![Don't Build, But Earn Links [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/featured-10-625d5762ef642-sej.jpg "Don't Build, But Earn Links [Webinar]")
Are you a victim of so-called “link building experts”? Do the methods, results, and communication about their backlink services seem odd? Sadly, there are a lot of link building tactics that are morally questionable or just plain ineffective. Register now and learn how to create expert content that drives organic traffic, earns links, and helps … Read more
