Global advertising expenditure has surpassed the $1 trillion mark for the first time. Digital advertising continues to dominate this growth, with digital channels encompassing search and social media forecast to account for 72.9% of total ad revenue by the end of the year. From a platform perspective, Google, Meta, Amazon, and Alibaba are expected to … Read more
Bluehost announced two competitively priced managed WordPress ecommerce hosting solutions that make it easy for content creators and ecommerce stores to get online with WordPress and start accepting orders. Both plans feature AI site migration tools that help users switch web hosting providers, free content delivery networks to speed up web page downloads, AI-assisted site … Read more
Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to read novel-length product descriptions. I want to see it, feel it, trust it. And your customers want the same. A good video does what ten blocks of text can’t. It shows off your product and convinces people to buy fast. … Read more
Google’s John Mueller answered a question on Bluesky about why an e-commerce page with minimal content is ranking, illustrating that sometimes optimized content isn’t enough. E-Commerce Search Results A person posted their concerns about an e-commerce site that was ranking in the search results with barely any content. In fact, the domain that was ranking … Read more
WordPress is a popular choice when it comes to building ecommerce websites. Currently, over 4 million live stores are powered by WooCommerce, which runs on the WordPress platform. The platform offers countless benefits for online sellers. So, it’s easy to see why so many ecommerce merchants choose WordPress for their business. But, is it really … Read more
Aleyda Solis’ SEOFOMO published a survey of ecommerce owners and SEOs that indicates a wide range of uses of AI, reflecting popular SEO tactics and novel ways to increase productivity, but also reveals that a significant number of the respondents have yet to fully adopt the technology because they are still figuring out how it … Read more
The second-hand ecommerce sector is significant. The market for global resale apparel alone reached $227 billion in 2024 and is projected to hit $367 billion by 2029. This once traditional way of shopping in thrift stores and auction houses has changed drastically. U.S. online resale is expected to nearly double by 2029, reaching $40 billion. … Read more
In this edition of Ask An SEO, we’re addressing a question about the impact of AI Overviews on search engine results pages, particularly for ecommerce store owners looking to stay competitive: “Do you think that AI Overviews or AI will disrupt SERPs with Google PLAs? And, as someone with a small ecommerce store selling clothing, … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In 2005, Ben Fischman was CEO of SmartBargains. It was a discount website selling everything from bedding to luggage. The deals were fantastic. Visitors flocked to the site for prices up to 75% off. It was an … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Brands in ecommerce have the wonderful advantage of having access to a broader number of consumers than their local counterparts. Before you can woo a broader base of consumers, it is important to recognize … Read more
Since its launch in 2021, Performance Max (PMax) has transformed how ecommerce businesses approach Google Ads. Google’s machine learning and AI, when applied across its entire advertising ecosystem, promises to maximize conversions and value and simplify campaign management. However, with automation playing such a crucial role, the question arises: Can advertisers find the right balance … Read more
Peak shopping periods like Black Friday, Halloween, Christmas, and other holidays attract millions of shoppers online. They also present prime opportunities for ecommerce and retail brands to drive incremental revenue and traffic for the holiday season. According to the NRF, the 2024 holiday forecast is consistent with its forecast that annual sales for 2024 will be … Read more
B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. I wanted to find out how exactly B2B ecommerce strategies … Read more
This post was sponsored by Wix Studio. The opinions expressed in this article are the sponsor’s own. Black Friday 2024 is rapidly approaching and with ecommerce websites vying for the attention of a global audience, you’ll need to stand out. Now is the time to put the finishing touches on your SEO implementation, verify your … Read more
As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and bring about a better ROI. The ecommerce sector is no different. That’s why I’ve spent some time reviewing the best AI tools for ecommerce so you can get a leg up on your … Read more
WooCommerce survey offers insights into the strategies that online retailers are using to prepare for Black Friday and Cyber Monday (BFCM) and why it’s important to be proactive. Online Sales Is Most Important Sales Channel One of the important takeaways from the survey is that 76% of respondents confirmed that their online sales are the … Read more
The 4 Ps of marketing. Marketing mix. Marketing fundamentals. Whatever you call them, these elements determine your luck at the high-stakes table of e-commerce: Product. Price. Place. Promotion. Get these right, and you’ll create a loyal fanbase that you can count on for repeat orders, high lifetime value, and customer advocacy. Neglect or miscalculate them, … Read more
Personalizing your customer journey is one of the most important aspects of both short and long-term success. Yet many founders don’t put the necessary time and effort into it, instead opting for a blanket approach in the hopes that their generic messaging will attract a wide enough audience. But thanks to continued advancements in eCommerce-based … Read more
