12 Key Characteristics for an eCommerce B2B Website

The standard model of the shopping cart does not work for the B2Bs. Here, in this article, you can easily find a list of the essential functions to avoid failure and create a successful e-commerce website from your B2B.

Very often, when we hear the words “online shop”, this creates the images of different e-commerce platforms that sell products such as shoes, jewelry, stationery, or grocery stores. If it is unquestionable that the B2C companies compose an essential part of e-commerce shops, B2B portals slowly emerge to dominate the online sales.

Today, more and more B2B customers are making their purchases online. A study from Forrester indicates that more than 74% of the B2B customers do some online research before buying something. Customers searching first proves the everyday increasing levels of B2B portals. The needs and requirements of the customers are very different for B2C and B2B enterprises.

Therefore, B2B enterprises should change how they design and display their online shops to their customers. The standard model of the shopping cart does not work for the B2Bs. Here, in this article, you can easily find a list of the essential functions to avoid failure and create a successful e-commerce website from your B2B.

Customized Pricing

Unlike the B2C portals that have uniform pricing for all the customers, the B2B enterprises propose different pricing—depending on the client or the quantity that is bought. The wholesale purchases offer you higher discounts compared with a smaller amount of purchases.

Also, B2B enterprises offer group prices for specific products, quantity discounts, etc.

Your site should be designed to display the right price for different customers. Once a particular customer logs in, he must access the price for him, depending on the quantity ordered and other discounts.

Advanced Payment Method

We agree that the process for B2B orders is more complicated than B2Cs. More complicated means that the shopping cart model should be the most appropriate. Your e-commerce website design company needs to design your site to make it easier to pay and reduce the basket desertion.

The payment process must not only be streamlined but also help to remember some other factors such as:

  • Customers must be able to transfer their shipping costs to their delivery partners accounts (such as FedEx, USP, etc.)
  • Customers must be able to retrieve their payment information from previous orders.
  • They must have the possibility to pay for orders through different payment methods such as a line of credit, a purchase request, commercial credit, etc.
  • It should be possible to repeat an order previously placed and not to research individual products again.

Wholesale Purchases

Very often, B2B customers place large orders. In such cases, searching for all the products in your online catalog is tedious and time-consuming. To simplify the task, you can provide your consumers with a form for a bundled order.

When designing a group order form, ensure that the customers can add products only with the part number or the SKU. Also, they should be able to specify the desired amount for each item. Once the bundled order form is completed, it should take the customer directly to the payment page.

Minimum Amount of Order

Making the minimum order amount is another feature that makes a difference between B2C e-commerce websites and B2B portals. Very often, B2B companies sell products only in quantities of wholesale. Customers must order a specific minimum amount of order so it can be completed.

Degressive Discounts for the Wholesale Purchases

B2B customers often make bulk purchases. In this way, instead of listing products that are frequently sold as individual items, you can also list them as packages, boxes, cartons, or even pallets. The labeling designations will make things easier for the customer as well for you too. If a customer is looking for nails, he can easily add them to the basket in a box instead of 100 individual nails.

In addition, B2B companies offer different levels of discounts to customers depending on the number of products ordered. For example, offering the same value to a customer who buys 10 air filters and a buyer of 1000 air filters makes no sense. Your online store must be able to accept different discounts depending on the quantity ordered.

Restricted Access

Some B2B companies only allow pre-registered customers or resellers to order products from their online stores. For example, if your business only sells through a network of resellers, your website should be designed so that only authorized resellers can access it.

When choosing an e-commerce platform, make sure it can protect with a password your entire site and restrict access to customers.

You can also restrict access to specific parts of the site to non-registered customers. Restricting a site area means that the home page and product line are accessible to everyone, but only authorized retailers can buy from your online store.

Improved Mobile Experience

The mobile shopping experience is growing. Today, more and more B2B customers are looking for professional products on their mobile. As mentioned above, almost 94% agree that they start looking for commercial services or products on their smartphones. Offering your site on mobile means that mobile-friendly sites are no longer an additional feature. They are essential to provide your customers with the best user experience.

When designing a responsive mobile e-commerce store, you need to look for advanced features such as:

  • Auto-entry – this allows your clicks to fill out forms using information already stored on their device. This way, they don’t have to enter repetitive keys to get standard information such as name, address, email address, phone numbers, etc.
  • A clear call to action button – with this button, customers can contact your customer support team with just one click.

Make sure your site has fast loading times and offers an optimized experience on all screens.

Intuitive and User-Friendly Searches

One of the best ways to increase the conversion rate on the website is to improve the search functionality of your B2B e-commerce portal. Customers should be able to locate the items they are looking for without going through your entire list of products.

Being user-friendly and accessible means that you need more than just a search bar on your website. Here are some improved search features to provide to your site:

  • Search filters – customers should locate a product or refine default search results by varying attributes such as product size, color, availability, etc.
  • Long-haul searches – your e-commerce portal must be able to manage and interpret long-trailed semantic searches. Studies show that the dropout rate decreases significantly (40% to 2%) with a semantic approach than research.
  • Auto-entry – while this may seem like a simple feature, it does indeed have a considerable impact. Auto-entry not only saves consumers time but also makes them buy other products that they haven’t thought of buying before.

Flexible Payments

In the B2C world, getting paid immediately before processing an order is very important. B2B companies, on the other hand, do not operate that way. There is a stable relationship between the company and the customer, and very often, companies give their customers a line of credit. A line of credit leads to the need for flexible payment options.

Flexible payments add to the overall user experience. While different payment methods are very convenient for B2C online stores, they are incredibly critical for B2B stores. While offering several payment methods (uppler dot com) on your B2B e-commerce, be sure to provide options for offline modes as well as the usual ones such as credit cards, transfers, etc.

An example of an offline payment method is to complete the order and then allow the customer to pay for it using the order number within 30 days of the end of the transaction.

Available Customer Support

To make sure you increase conversion rates, you need to provide more than a “Contact Us” page on your e-commerce portal. You can add the “Ask for a free quote” form or add a live chat service to provide your customer with real-time customer support.

Real-Time Inventory Updates

This is an indispensable feature of all B2B e-commerce portals. Only with real-time inventory updates, you can provide your customers with the most accurate information.

If a consumer completes an order, only to find that you don’t have the required products, they not only lose confidence in your brand, but you also end up losing potential repeated sales and even the customer.

Real-time inventory updates have far-reaching implications beyond your online box. You get a clear picture of your overall inventory, and this helps streamline your operations, especially if

you run a business model just in time.

Advanced Personalization

Very often, B2B electronic stores fail because they are rigid and designed on the basis of a standard model. Your B2B e-commerce store should be tailored to the specific needs of your business and not the other way around if you want to take advantage of your e-commerce business.

This starts with choosing the right e-commerce platform that meets your specific needs.

Last Thoughts

The launch of a successful B2B e-commerce store is not possible overnight. You need to choose the right platform and provide your customers with advanced and additional features to make sure that it works the way you want it to work.

While this list of B2B e-commerce themes is essential for your business to stand out from your competitors, some of them may not apply to your industry. Make sure you choose a reputable B2B platform solution that understands your business and offers you the best solution.

Image Credit: ketut subiyanto; pexels

Zoe Kahn

In charge of Marketing at Uppler. A digital firm selling the most complete all-in-one solution for creating B2B platforms. My background is fully digital and my objective is to help people understand how this new trend can help to develop their business.

Ecommerce: The Essential Components Your Site Needs to Turn Visitors Into Buying Customers

Making sure your brand’s website is living up to its fullest potential should be at the top of any ecommerce leader’s to-do list. 

Making sure your brand’s website is living up to its fullest potential should be at the top of any ecommerce leader’s to-do list.

We’ve all been there. You head to a company’s website to check out a product or service offering and while the website may avoid the dreaded slow page-load, it’s not exactly a wealth of information. A website that is poorly designed or just plain lackluster isn’t doing your brand any favors and certainly won’t entice customers to conduct their business with you.

There’s no shortage of articles on the web of how to attract more website traffic, and while a strong SEO strategy truly is essential, it’s too easy to overlook what it is that keeps people coming back. After all, your business would prefer regular visitors to its website rather than someone who visits once and never again, right? (Of course, you would!)

Related: Building an Ecommerce Website: 8 Technical Aspects You Need to Know

Everyone knows that ecommerce has been on the rise for years, but nobody expected 2020 to turn out the way it has, and in relation to the topic at hand, its impact on ecommerce. According to TechCrunch, ecommerce sales in April jumped nearly 50 percent. While that jump didn’t continue to climb at such a rapid rate in the following months, this year is expected to see an overall jump in ecommerce sales of 18 percent. With those kinds of numbers, making sure your brand’s website is living up to its fullest potential should certainly be at the top of any leader’s to-do list.

Long story short, if customers don’t have a pleasant experience on your website and find it to be of value, they won’t give you their business. Which is why entrepreneurs and business owners should be asking themselves: “What’s my website offering to the customer?

Customers want to learn something when they visit

The reason you’re on this article is the same reason visitors come to your brand’s website — to hopefully learn something. That could be as simple as your business’s contact information. However, your chances of turning a website visitor into an actual customer are going to substantially increase if you teach them something of real value. What products or services do you offer? What separates you from the competition? What new industry insights or developments should potential customers know about?

Related: What Comes Next for Ecommerce and Digital Retail?

Don’t make the mistake of simply thinking of this as marketing, what your website should be providing is insight and context. Take for example furniture. You could simply create website marketing that highlights the appeal of a leather couch, but a more effective strategy would be a buying guide that offers both the advantages and disadvantages of a leather couch compared to one with fabric upholstery. Customers who are more educated are going to make a wiser purchase decision, which in turn, is going to increase the likelihood they’re happy with their choice and your business.

If customers don’t learn something visiting your website (or at least feel it was worth their time) they won’t be back. So teach them something.

Don’t let a lack of customer support result in a lack of customers

The rise of ecommerce is due in large part to the convenience it offers, and a big part of the equation to factor in is customer support. If your business makes it difficult for visitors to reach out and make contact, then it’s really shooting itself in the foot. Studies have shown that 89 percent of consumers would take their business elsewhere within a week if they received poor customer service. Avoiding that starts with offering complete contact information: email, social media channels, phone number, and yes, a physical address. Reliable contact information is one of the things consumers demand on a business website, so do your brand a favor and provide it.

Companies should also consider using live chat to provide 24/7 support to visitors. Most businesses probably don’t have the manpower to operate an in-house customer support team around the clock, but artificial intelligence has come a long way in recent years. Providing AI customer service can also help keep track of recurring issues visitors may be having and provide valuable feedback for customer support managers.

Wow them, but don’t overwhelm them

Imagine if you walked into a brick-and-mortar store (remember those?) and all the products were haphazardly tossed all over the place, no signage, no organization, just as much stuff as possible randomly scattered about. You’d probably do a 180 and move on to someplace else. That’s exactly the sort of thing that potential customers are going to do if your website tries to cram too much onto a single page — especially if it’s the ever-so-important homepage.

Related: 10 Tools to Help Your eCommerce Business Get off the Ground 

Take Apple for example. Its website is incredibly clean with large images that pop. It wows the visitor without overwhelming them. Even the copy is kept rather minimal and crisp, yet folks can still easily find what they’re looking for with the navigation bar at the top.

One of the best things you can offer visitors to your brand’s website is visual appeal. We’re visual creatures and our brains process images infinitely faster than text — around 60,000 times faster. Even if your business offers as many products as Amazon, you don’t want to make the mistake of bombarding visitors to your website with all of them at once. Let a few kew images do the talking.

The right SEO strategy is key for driving traffic to your business’ website, but if visitors are disappointed once they get there, they’ll never return. In this day and age, a brand’s website is often its most powerful selling tool, so take the necessary steps to ensure that it offers real value to existing and new customers.

6 Smart Insights You Can Use to Guide Your eCommerce

When eCommerce revenue hit $700 billion in 2017, statistics confirmed how rapid and constantly it will grow by 23 percent year over year. Meanwhile, this has always been the hope for eCommerce owners. Amazon is a prominent example; this company has confirmed how fast the shopping world is going. Amazon first launched back in 1994,…

When eCommerce revenue hit $700 billion in 2017, statistics confirmed how rapid and constantly it will grow by 23 percent year over year. Meanwhile, this has always been the hope for eCommerce owners. Amazon is a prominent example; this company has confirmed how fast the shopping world is going.

Amazon first launched back in 1994, selling books online. But today, the company doesn’t necessarily have one clear-cut specialty as they sell everything with $232 billion in net sales annually.

However, if you’ve chosen to become an eCommerce entrepreneur, thriving top among nearly 24 million e-commerce stores across the globe requires a foundation that will help stand even if the environment seems stormy. How to focus is one thing; what to consider is another. The critical analysis is to improve future success; to match a must-win attitude actualizing your goals of domination. However, be smart.

Hauling your eCommerce store to a successful destination might have been tugging at you; as such, consider the following for your success in the eCommerce business, to be smart is a sneaky way to get top fast surreptitiously.

1. The Layout of Your Store

You must have an option to choose regarding the layout of your store; however, only those reviewing your store would know what the option is about- Good, Very-Good, Excellent, or Worst. A store layout doesn’t necessarily mean that you have to do something that has never been done before. In fact, by implementing a store layout ideas that have been used in the past, you can make your store more comfortable.

E-Commerce doesn’t only depend on price and product selection. Although these factors are critical to getting customers into your store. To convince them to make a purchase takes more than just price and product selection. You need to attractively and conveniently display products in an appealing and presentable way. A poor store layout can have a crushing effect on sales and conversion rates.

When it comes to product layout, it’s best to stick to convention and follow what market leaders are already doing. Customers can be very fickle. Customers, in return, want the shopping process to be easy and satisfying. They prefer a pleasant shopping environment, the merchandise is easy to find, and there are sufficient items.

However, when you implement the right store layout, it shows you understand your customers, creating customer flow that makes your eCommerce business successful.

2. High-Quality Products

The world is changing at pace with so many intellects coming day after day trying to improve past products. Likewise, users always want to be satisfied at any cost to make them free from any deficiencies. High-quality products mean a lot to customers, as it is believed that they come with unique features.

Choosing a product for your eCommerce store to sell may very well be the most critical and difficult decision you will need to make if you’re aspiring to become successful. It is essential, you update and fill your store with high-quality products.

A good brand is an indicator of good quality, and people are brand conscious. It’s easy for customers to rely on buying products from trusted brands with a good quality feature as people are making smarter purchase decisions and the trends are slowly changing. However, you must behave rationally and tend to look at the positive elements of having a good product there in your store.

3. Bring to Being Marketing Strategy 

Customer demand for online shopping may be underestimated if you haven”t researched it. The heart of a smart owner tends to insight a marketing strategy that can attract more positive attention, interaction, and sustainable conversions.

When it comes to marketing, you’re focusing on customer relationships more than just endlessly and exclusively promoting your own products. No matter which marketing solution you choose, you must get the right to ensure that this eCommerce marketing strategy will work for you.

There are many different types of marketing strategies. But how many of them will actually work for your eCommerce business? What kinds of marketing strategies should you choose to pursue, and why?

  • SEO Sooner, Rather Than Later: Search Engine Optimization is an essential part of marketing, and you want to make sure that both your business site and all of your individual product pages are fully optimized for the exact keywords your audience is searching for.
  • Content Marketing: Content making is a very powerful tool that pledges after SEO. Most times, people call it blogging but far beholds. It allows you to communicate your industry to customers in the simplest reading method and market personally. One big reason content marketing works so well for eCommerce is that Google is infatuated with content. Meanwhile, content is one of the three most significant ranking factors.
  • Email Marketing: At its very core, email marketing is simply sending promotional emails. Email marketing has been found to have an ROI of 3800 percent. The average order value of email marketing is three times higher than social media. To reach your audience most effectively, provide useful content within your emails. However, you have to be very careful about the content within your emails and who is included in your outreach.

4. Ads Investment For a Worthwhile Bunce

Tracking customers while they’re browsing the internet is a smart way to get them back to your store. This is a very powerful technique, if not all, successful eCommerce leaders used and are still using.

Marketing, on the other hand, is based around product, place, price, and promotions. It’s the sum of all the steps you take to get your store product to market while generating attention and interest in what you’re selling. The best advertiser is often discovered through pure experimentation and how habituated to advertisements.

Over 65 percent of Instagram users look for online shopping inspiration while also looking to discover new brands. These are users who are looking for stores like yours to purchase from. However, investing a token to yield promotion might be worth it to increase your awareness so people start purchasing from your store.

Besides that, powerful Facebook ads can be. A mattress company, Purple, has generated 75 million dollars in sales just by running Facebook ads. Although, many social media pay this attribute. However, this only goes to show how powerful investing in Ads can be for you and your eCommerce store. This opens up your existing product lines to a vast new audience without having to launch any new products and establishes a forward-thinking that is aligned with changing societal values.

5. Customer Retention

Growing your eCommerce, you need a collection of activities so as to increase the number of repeat customers and to increase the profitability of each existing customer.

A study from Harvard Business School showed that an increase in customer retention of  5 percent could increase profits by 25–95 percent. Many eCommerce is now shifting and focusing, so that customer retention is something they work towards from the start, rather than thinking about it later.

Without a doubt, when you’ve just started your store, there is one thing you should be focused on: getting customers. However, once there is an acquisition, you should introduce retention elements to encourage each customer that you have acquired to buy more.

According to Marketing Metrics, the likelihood of selling to an existing customer is 60-70 percent, and the same figure for new customers is 5-20 percent. Therefore, retention marketing is recommended to be done earlier. It’s a major shift in focus that recognizes the value of marketing to your existing customer base rather than constantly trying to grow it.

Regardless of what your store is made of, the fact remains: customer retention is essential to your long-term success. If your eCommerce has a healthy flow of new customers each month, then leveraging those customers with a solid retention strategy is one of the best things you can do to safeguard and maintain an increase in your profitability.

6. Analytics and Go-Over-Again; Free tool to use is Google Analytics  

To improve growth strategies,  eCommerce owners need to monitor their progress. These analytics serve as a staple component of your marketing strategy that will allow you to monitor and grow online conversions.  Analytics are coupled with customer surveys, customer experience reviews, and heatmaps are very powerful tools and give you great insight into potential areas of improvement.

Based on the actions that your visitors take, such as visiting the product detail page but not adding anything to the cart or making a purchase, you can create segments and retarget these visitors accurately. If you work actively with this type of data and reports, it can be used as valuable input for efforts to improve merchandising efforts, conversion rates, and revenue.

Now You Know

With rapidity growth occurring, eCommerce owned the portion of the customer journey covering all of the steps necessary for a customer to find, understand, and choose a product. As such, you should work closely in the initial phases.

Adedeji Omotayo

Adedeji Omotayo is a Digital marketer, PR expert, content writer; the CEO, founder, and president of EcoWebMedia, a full-service digital marketing company. Adedeji is passionate about technology, marketing, and at the same time work with both small and big companies on their internet marketing strategies.

7 Top eCommerce Trends in 2020 to Look Out For

Trends are the most critical issue you can keep track of across every industry out there — including eCommerce. Here are 7 Top eCommerce Trends in 2020 to Look Out For

Trends are always changing, and it does not matter in which niche or industry you belong to. If you are not keeping up with the trends — you’re going to lag behind. Trends are the most critical issue you can keep track of across every industry out there — including eCommerce.

As we have stepped into a brand new year — we certainly could not have known that the coronavirus would come along. The COVID-19 has given us all kinds of new eCommerce trends to follow. Now the question is, what are some of the top eCommerce trends for 2020 that we are going to see, now?

1. Google is Becoming an Online Marketplace.

Gone are those days when Google is only used to be a search engine. Now the company is also becoming an online marketplace.

If your brand is not super well known, the majority of your customers are going to come to your website via paid searches or organic traffic.

Hence, to put your products in a better way in front of your customers, you should optimize your website for Google shopping.

Google Shopping is one of the powerful sales channels, and it can be a great SEO hack for online stores. By integrating your eCommerce platform with Google Shopping will create a product listing ad that will automatically top the SERPs on the shopping tab. This feature can be pretty useful for those eCommerce stores that sell niche products.

Even, according to a recent study, it is said that Google shopping helps to boost sales by over 17%.

Getting started with Google shopping is also pretty easy, and you will need to go to the Google Merchant Center to sign up, and if your online store meets the ad requirements. And then, you will be able to market your platform using that platform.

2. Influencer Marketing Will Play A Key Role.

One of the best ways to get more sales for your product is influencer marketing. Although influencer marketing is not really a new thing and it’s been in the top eCommerce trend for the last couple of years now. Also, it offers you some of the great results.

However, in case you do not know about influencer marketing, then, in this case, you will have to find a popular person in a specific niche. And ask them to promote your product.

But the question is why it works? Well, most of the customers do seek a product recommendation from influencers. Also, a study says that there are 49% of the customers who look to influencers when making product buying decisions.

Influencer marketing has a huge business on Instagram, and it is said that Instagram already has a $1.7 billion industry on Instagram. And you will often find celebrities promoting different products.

However, when it comes to product discovery, micro-influencers have a far more significant impact than celebrities. So if you are going to use Instagram to promote your product, you must think of partnering with Instagram influencers in your niche.

3. Voice Search

You should also know that there will be a growing volume of voice search. According to Loop venture forecasts, it is said that by 2025 75% of the US households will have a smart speaker. And people are highly relying on voice assistants like Google Assistants and Amazon Alexa for everything.

And as in the future, more and more households start adopting voice assistant technology and get comfortable with it. They will use it to make purchases.

So what can you do as an eCommerce owner? Well, you should optimize your eCommerce website for voice searches. Like find voice search based keywords and optimize your website using them, and you are good to go.

4. Mobile Shopping is Growing

The growth of mobile commerce is also growing rapidly. Over the years, mobile shopping growth is growing continuously. And it is said that by 2021, 73% of eCommerce sales will take place on a mobile device.

And optimizing the eCommerce experience for mobile customers can be a massive opportunity for business owners out there.

Customers nowadays just do not shop online. But before they make any purchase decision they do a lot of research, browses different products and then make their mind to purchase something. And all of these things they are doing through their smartphone only.

Also, over the years, the number of smartphone users increased a lot. And the newer generation likes to do everything through their phone only compared to the older generation.

So if you are not optimizing your website for the mobile devices, then you are losing behind. Even Google is also giving more importance to mobile than desktop. So if you are serious about SEO, then optimizing your website for mobile is the best way to go.

5. AR and VR are Becoming More Commonplace

One of the significant issues for online purchases is always that the customer cannot really see the product before purchasing it. As a result, it was always a challenge to sell things like clothing, furniture, and other accessories that users like to review before purchasing.

However, AR and VR are helping users to solve this problem by allowing customers to virtually try on products without touching them at all.

There are companies like Warby Parker that have launched an app that uses AR. So the customers can try different glasses before ordering.

Even Amazon and Ikea also use the same technology to allow shoppers to see how the furniture is going to look in their homes.

So as an eCommerce business owner, you should understand what are the technological developments happening and how you can implement them. Also, you should invest in such digitalization systems to offer your customers the best shopping experience possible.

6. Visual Commerce

One of the main difficulties of running an eCommerce store is having to sell your products to those consumers who have never interacted with your product before. And this is where visual commerce comes into place.

In this case, we will need to use consumer-generated media, interactive content, engaging videos, AR to help the customers to get as much information as possible.

This way, your customers will get enough idea of how your product is going to benefit them. How the product is actually going to look and how to use it. That’s why visual commerce is in top eCommerce trends this year.

7. Flexible Payment Options for Big Purchases

If your website is selling expensive items, then there is a high chance that new customers are most likely not to trust your business. However, to tackle this issue, you can take a bunch of steps.

Like you can introduce cash on delivery. So your customers will only pay for your product once they receive it. A Money-back guarantee is also one of the features that you can introduce.

Along with that, you can offer flexible payment options to your customers. You can do so by using services like Afterpay, Final, and Affirm. These services will automatically break down large purchases into small payments over the course of several months. As a result, it will be easy for your customers to purchase your product without spending all their money at once.

Bottom Line:

So those were some of the top eCommerce trends for 2020. No matter which trend you are going to pick, just make sure that you are implementing in such a way that it is improving the shopping experience. After all, that’s the only goal that has and once the shopping experience is better. The sales are going to come in.

Aman Jha

Aman Jha is a digital marketing author, speaker, and consultant. He is a sucker for fine words and blogs about digital marketing and startups. He has been featured in reputed publications like Entrepreneur and Yourstory and also runs a content writing agency MAXZOB

6 Essential Influencer-Marketing Truths Every E-Commerce Brand Should Know

More than a few companies have been burned by the wrong approach. Make sure yours isn’t one of them. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! Will be used in accordance with our Privacy Policy Image credit: supersizer | Getty Images January 24, 2020 5 min read Opinions…

More than a few companies have been burned by the wrong approach. Make sure yours isn’t one of them.

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Influencer marketing is becoming a fundamental part of many e-commerce brands. In fact, in a recent survey, 92 percent of marketing agencies confirmed its effectiveness. So if nearly everyone agrees it’s important, what do e-commerce brands need to know about this hot topic so they can best take advantage?

1. Influencer marketing reaches further.

Traditional marketing channels have brought success to many companies for decades, but as times change, those channels do not reach as far as they use to. Influencer marketing is able to connect to customers on a deeper level than traditional marketing was ever able to. Even better, it’s capable of accomplishing this on a limited budget.

Customers are unlikely to pay attention to advertising that they believe to be inauthentic. They are much more likely to trust a real person over a brand. This trust is important to build, because many customers will leave a brand they believe is disingenuous.

The price tag for an influencer partnership can vary, but there are options for any budget. In the past, a company could spend millions of dollars to create an advertising campaign that connects with customers. Unless your influencer is a high-profile celebrity, you will not need that kind of cash. If you’re trying to keep costs down, there are many low-profile influencers that can be hired for a fraction of the cost of an ad campaign while still effectively bringing in customers. The ROI for influencer marketing is significantly higher than traditional marketing.

Related: Influencer Marketing Really Is the Game-Changer for Business

2. Influencers must be relevant.

When finding an influencer to partner with, you must find one with relevance in your industry. It doesn’t matter if a potential influencer has a million followers if their audience is not connected your products. Find someone that resonates with people who will also resonate with your brand.

One individual who certainly understands the principle of finding relevant influencers is Josh Elizetxe, founder and CEO of Snow. Elizetxe is an entrepreneur and internet advertising veteran, and during a recent email conversation about influencer marketing, he told me, “Finding the right partnership lets small companies take on big companies. It allows tiny startups to become lucrative, long-term businesses. It’s all about using the internet to your advantage.”

3. Micro-influencers reach targeted audiences.

The best strategy for using micro-influencers is to segment your customers and choose which segment you want to target, increasing the efficiency of your marketing efforts. Dunkin’ Donuts used the micro-influencer partnership strategy this past year. They also used nano-influencers, which are people with even smaller followings but high influence among that following. Dunkin’ was able to generate $300 million in coffee sales alone with this strategy by  capturing the attention of younger audiences and appearing more relatable to highly targeted groups.

4. Authenticity is key.

In influencer marketing, authenticity is the number-one priority. It’s important to find influencers that truly believe in your product. Customers can see through an influencer who’s promoting a product for a paycheck. This kind of promotion won’t drive sales, and it may even give your brand a bad name.

In 2016, Bootea, a weight loss-shake brand, partnered with Scott Disick, a reality star with a large Instagram following. Unfortunately, Disick copied and pasted the instructions from the brand into his post, and his followers immediately knew the promotion was sponsored. It’s important to find an influencer who will not only appear authentic, but also be authentic.

5. Platform choice is strategic.

There are many platform options for influencer marketing, but it’s imperative to choose one that’s right for your industry and your product. You must understand what platforms your target audience is using and which people on that platform they trust.

Most brands think of Instagram when talking about influencer marketing, but any platform where you can build a large following can be a good choice. Many influencers have gained large followings through YouTube, blogging, Pinterest and, more recently, TikTok.

The most popular platforms are not your only option, though. In fact, sometimes you can reach customers more effectively through less-popular outlets with less competition. 

Related: Are Influencers Worth Your Money?

6. Quality matters.

Younger companies, especially new e-commerce brands with small budgets, are frequently tempted into partnering with the least-expensive influencer. Be cautious when doing this, however, because the quality of an influencer’s following matters. Newer influencers sometimes are not as influential as they seem.

Impostors are one of the biggest issues businesses have encountered when looking for low-cost influencers. It’s common for aspiring influencers to buy followers, which makes them appear to have a high level of influence when they don’t. To avoid this problem, read through potential influencers’s content. If engagement levels are lower than expected, some of the followers may be fake or simply unengaged. And in e-commerce, credibility and active engagement are, quite simply, everything.

Ecommerce: 4 Actionable Ways to Build a Brand

If you don’t build your brand, you won’t survive. Image credit: PeopleImages | Getty Images November 8, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. In ecommerce, your brand is your lifeblood. The reputation you have, the experiences you create, the ways you differentiate — everything rolls up to brand.Can you…

If you don’t build your brand, you won’t survive.

Image credit:

PeopleImages | Getty Images

6 min read

Opinions expressed by Entrepreneur contributors are their own.

In ecommerce, your brand is your lifeblood. The reputation you have, the experiences you create, the ways you differentiate — everything rolls up to brand.

Can you technically sell products online without an established brand? Sure, maybe for a short period of time. But can you build and grow a sustainable, profitable ecommerce business without one? Good luck. Can you compete with other companies that market and sell the same products in the same category to the same group of people? Doubtful. Can you create something memorable that keeps people talking and coming back for more? No way. 

Related: Marketing Yourself Starts With Building a Brand

Without an established brand in place, you won’t survive. To make it, you need to create and manage something unique that customers can experience and interact with. You need something that influencers can get behind. You need something that people can brag to their friends about. You need to build a brand.

Here’s how to start building one for your ecommerce business:

1. Create a brand book.

To build a strong brand for your ecommerce business, a good place to start is by creating a brand book that all employees, contractors and agencies can rely on when creating experiences for customers. 

This resource is your single source of truth. It’s a living document that everyone can reference and use when they want to understand and portray your brand voice, personality and style. 

It should include information that is core to the ongoing development and preservation of your brand, such as your brand promise, mission statement, core values, key messaging and positioning statements about your products, customer personas, visual style guide and communication guidelines for each channel and medium you use when interacting with customers. 

A brand book can be as simple as a Google document shared with all members of your team, or it could be a professionally designed and printed resource that you give to each employee or agency who works for you. What matters at the end of the day is not the look of the resource, but the value and usefulness of the content inside. 

Want to see a real example? Flip through this digital brand book from Urban Outfitters. 

2. Turn customers into micro-influencers.

There’s been a lot of talk about influencer marketing this year. In fact, it will probably go down as one of the most overused and misunderstood marketing concepts of 2019.

Is it worth all the hype (and the investment)? My take is yes, as long as you realize one simple truth: you don’t have to hire the Kim Kardashians of the world to get the kind of ROI you’re looking for. In fact, you’re probably better off avoiding big-name celebrities and well-known influencers altogether. Instead, you should be partnering with micro-influencers. 

Here’s how micro-influencers are different than influencers. An influencer is a well-known social media personality or real-world celebrity with a huge audience of followers — we’re talking in the millions. You can hire them, but campaigns are expensive, and you might not get the level of engagement you’re looking for. 

Related: Build Your Brand, Then Find Influencers to Promote It

A micro-influencer, on the other hand, is someone who is less known but still has a decent amount of followers — think more like 5,000 or 10,000 — and influence in a particular industry. 

More brands are turning to micro-influencers for two main reasons: they are less expensive and their posts tend to lead to more engagement, comparatively. In fact, Buffer found in a recent study that the less followers an influencer has, the better engagement they get. 

So where do you find these influencers? Before embarking on a quest to discover, negotiate with and hire an obscure stranger that probably knows nothing about your product, turn to your existing customers instead. The best ones are probably already talking about your products to their friends anyway. 

3. Build a brand photography library.

It’s time to say goodbye to stock photos. Your brand deserves better, your customers deserve better, and you deserve better. You work hard to build products that solve problems and create delight for your customers. The lifestyle photos you use in marketing campaigns should align with the standards you set for every other aspect of your brand — product quality, messaging, customer support, etc. 

Stock photos are convenient, but they rarely allow you to create the emotional response you need to create to convert an interested buyer into a loyal customer. 

To build a stronger, more recognizable brand for your ecommerce business, you need to spend time building a library of brand photos that help you connect with customers, showcase products and differentiate from competitors. Think of this photo library as an extension of your brand. You create standards when it comes to your logo, your fonts and the copy in your product descriptions. Your photos should also have a distinct style that customers can quickly recognize when scrolling through Facebook or Instagram. 

Need help getting started? Dig into this helpful resource on ecommerce photography from WooCommerce. 

4. Become a publisher and a storyteller.

Marketers have been saying it for years, and it still remains true today: content is king. If you want to connect with prospective customers, you have to build trust and credibility with people. The fastest way to do that is by creating content and positioning yourself as a knowledgeable thought leader in your industry or product category. 

Related: Here’s How to Build Your Brand and Tell Your Story — Without People Tuning You Out

In previous years, that meant creating a blog and sharing articles — or if you were really ahead of the times, you might have created videos. But today, winning the content game isn’t about creating a blog or writing articles — it’s about creating an entire publishing arm for your brand that allows you to create and share many different forms of content, from podcasts and interactive presentations to printed lookbooks and long-form interviews with customers. 

Want to see two great examples of ecommerce brands that operate like publishers? Take a look at what Filson and YETI have been up to lately. 

Wrapping up.

To compete in the world of ecommerce, you need to have an established brand. To win, you need one that is uniquely delightful and unforgettable in the minds of your customers. You can’t get there overnight, but you can get closer each day by becoming hyper-focused on and obsessed with how people experience your brand on social media, on your website, on Amazon, in email and in real life. And if you need a little more inspiration, read Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need, by David Brier. As Daymond John says, “David Brier is a branding genius.”

Optimizing customer retention will be a priority in 2020

Guy Marion is CEO/co-founder of Brightback, the first automated customer retention software for subscription businesses. More posts by this contributor We’ve seen our fair share of shocking headlines recently: tenuous IPOs, the “retailpocalypse” and a fickle market have reset the way we size up subscription businesses. Recurring revenue models have their pitfalls, and 2019 has…

Guy Marion is CEO/co-founder of Brightback, the first automated customer retention software for subscription businesses.

More posts by this contributor

We’ve seen our fair share of shocking headlines recently: tenuous IPOs, the “retailpocalypse” and a fickle market have reset the way we size up subscription businesses. Recurring revenue models have their pitfalls, and 2019 has certainly taught the industry a few lessons.

Next year, retention is set to be a top priority for companies looking to keep customers engaged and drive growth. From niche products to personalization, how companies deliver on and measure the success of their customer experience will separate successful subscription businesses from the next unflattering news story.

These seven trends will emerge to shape the way companies delight and retain customers in 2020.

1. To meet consumer demand, more mainstream brands will experiment with subscriptions

We’ve all seen articles detailing the financial fall of many brick-and-mortar stores. The retail crunch predicted years ago is coming to fruition as we’ve watched household names like Sears, Toys R Us and Barney’s consider bankruptcy or go up for sale.

Consumers aren’t letting up in their preference for convenience; they want easier ways to buy, and that means stores must develop better online experiences and offer subscription options or risk losing revenue. We’ll see big brands like Nike and Ikea continue to experiment and expand innovative subscription offerings.

For struggling brick-and-mortar businesses, subscription services could very well be a lifeline to retain a dwindling customer base. The shifting retail industry presents an opportunity for traditional companies to fully embrace recurring revenue models next year — smart organizations will do so.

2. The golden age of niche subscriptions is gone, so fatigue will settle in

We’ve experienced a rapid period of subscription adoption, with more options launching everyday. And that’s led us to a point of max fragmentation where companies and consumers alike are subscribed to so many niche products and services, they can no longer manage or afford new offerings.

Because the proliferation of subscriptions are so vast, specialized products and services will need to do prove their worth or risk being replaced. B2B (project management, martech, ecommerce) and B2C (clothing, streaming, meal delivery) companies alike must offer far better experiences in 2020 than in years past. For B2B organizations, products must be integrated with larger systems to justify their existence. One-off point solutions that silo information and create broken customer experiences will no longer be accepted. And for B2C companies, pricing will have to be spot on as more competition vies for the budgets of consumers who haven’t budgeted for increased spending.

Ultimately, not every company will be able to compete in the age of subscription fatigue, so we’ll see more consolidation, partnerships and mergers occur in the coming year.

3. Customer retention will become the new frontier for marketers

It’s impossible to ignore the IPO press around WeWork, Blue Apron, Uber, Peloton and others. If 2020’s tech and consumer unicorns have poor unit economics and aren’t turning a profit, they need to prepare to be the next ugly headline. Marketers can be a force for change by focusing on the long-term retention of the customers they acquire. And I believe they’ll do so happily. Why?

50 Ecommerce Business Ideas

If you’re interested in exploring online business ideas, ecommerce can be the perfect way to go. Selling online looks a bit different for everyone. With so many different platforms, products and business models to choose from, there’s no shortage of ecommerce business ideas out there. More and more people are buying products online, from everyday…

If you’re interested in exploring online business ideas, ecommerce can be the perfect way to go. Selling online looks a bit different for everyone. With so many different platforms, products and business models to choose from, there’s no shortage of ecommerce business ideas out there.

More and more people are buying products online, from everyday items to specialized goods. Get into the action with these 50 ecommerce business ideas.

Ecommerce Business Ideas

Reselling Business Ideas

General Online Reseller

With online marketplaces like Amazon, it is possible to build a successful ecommerce business without a specific niche. You can simply purchase products at discounted price or wholesale rates and then resell them to customers browsing on those platforms.

Clothing Reseller

If you want to choose a niche for re-sold goods, apparel and accessories are always popular with online shoppers.

Home Goods Reseller

Home goods, ranging from decor to kitchen items, can also make for a very successful online shop.

Toy Reseller

Kids’ items are very popular with online shoppers. Purchase toys from wholesalers or discount shops to sell to online buyers.

Book Reseller

Book shops are popular both online and off. You can sell new or used books and even consider a niche like college books or comic books.

Refurbished Tech Seller

Tech items like smartphones and laptops are always in demand. With the proper skills and supplies, you can refurbish old items to sell them at a higher price.

Handmade and Vintage Ecommerce Ideas

Handmade Jewelry Seller

If you’re interested in selling items that you actually make by hand, jewelry is one of the biggest categories to consider.

Paper Goods Seller

There are tons of paper goods you can design and sell, from invitations to planners.

Wedding Accessories Seller

The wedding industry is huge online. You can make a variety of items, from hair accessories to photo props. Or you can source items from other retailers to sell online.

Handmade Toy Seller

These products tend to be popular with parents who want to make sure the toys their kids play with are safe and made locally.

Handmade Pet Products Seller

Similarly, you can make a selection of products meant for pets, like cat toys or dog bandanas.

Handmade Clothing Seller

Instead of sourcing clothing from other retailers, you can actually design and sew your own clothing and accessories to sell.

Vintage Clothing Seller

You could also purchase a selection of vintage clothing from shops or individuals to create a curated shopping experience.

Vintage Home Goods Seller

Similarly, vintage home goods are popular on platforms like Etsy.

Upcycled Furniture Seller

If you’re able to paint, stain and reupholster pieces, you could purchase furniture that’s in a state of disrepair and then fix them up before selling them at a higher rate.

Collectibles Seller

Collectibles like coins, stamps and baseball cards are always in demand. You can open your own online store or use platforms like eBay.

Original Art Seller

Artists, create your own website or use platforms like Etsy or Artfinder to sell your original pieces.

Custom Artwork Seller

You can also offer custom pieces where people commission portraits or specific items they want drawn or painted by reaching out to you online.

Art Print Seller

If you want to add an income stream as an artist or just offer some more affordable items, turn your original pieces into prints so you can sell multiple copies.

Print On Demand Business Ideas

T-Shirt Seller

Print on demand platforms like RedBubble and CafePress give designers a way to add specific images to t-shirts. Then they handle the printing and shipping. So you just need to create and list items.

Home Goods Seller

Similarly, you can have your items printed on a variety of home items, ranging from mugs to shower curtains.

B2B Ecommerce Ideas

Office Supplies Seller

If you’re interested B2B online business ideas, you could open a shop that sells office supplies like printers, paper and writing utensils.

Restaurant Supplies Seller

You could also focus on a specific type of business like restaurants, selling uniforms, receipt books or commercial grade cooking gear.

Workwear Seller

You might even focus on selling apparel that’s specifically for businesses or employees, like scrubs for medical workers or construction apparel.

Shipping Supplies Seller

Since so many other businesses are selling products online or sending items to partners, shipping supplies like boxes and envelopes are in high demand.

Dropshipping Business Ideas

Home Goods Dropshipper

If you want to sell home products but don’t want to actually handle items you could open up an online store and then use a dropshipping service to handle the processing.

Tech Dropshipper

Similarly, you can partner with companies that offer tech gadgets and create an online store to reach customers.

Clothing Dropshipper

For those more interested in fashion, dropshipping is yet another method you can use to reach customers without a ton of work on your end.

Food Products Dropshipper

Some dropshipping companies even have the bandwidth to handle food products like baking supplies or coffee accessories.

Toy Dropshipper

For a more family based business, work with a dropshipper that will process and deliver toys to your online customers.

Sporting Goods Dropshipper

There are a ton of sporting goods companies out there that you can partner with in order to sell products using the dropshipping method.

Automotive Supplies Dropshipper

Similarly, you can source and sell automotive supplies like tools or engine parts.

Beauty Products Dropshipper

There are plenty of products within the beauty industry that you can easily sell online, from skin and hair care items to cosmetics.

Subscription Box Ideas

Beauty Subscription Box

Beauty products also make for the perfect items for a monthly subscription box service where you ship a selection of small items on a recurring basis.

Snack Subscription Box

You might even enter this arena with a subscription box that offers various healthy snacks each month.

Book Subscription Box

Books can also work in a subscription model. Find new titles that fit into a specific genre and send them to customers each month.

Cleaning Supplies Subscription Box

You could also focus on craft supplies to give creatives a great way to try out new things.

Other Ecommerce Business Ideas

Digital Print Seller

If you don’t want to ship physical products, you could offer digital items, like art prints that customers can print themselves.

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Digital Document Seller

For more of a B2B business, you can sell digital documents like spreadsheet templates or examples of contracts.

Online Health and Wellness Shop

Health and wellness is a huge niche right now. If you want to open your own online store that offers a variety of items, from workout gear to supplements.

Online Hobby Shop

Another online store idea with tons of variety, you can offer everything from model car kits to trading card games.

Online Gift Shop

Gift shops also offer a ton of different items. You can focus on artisan goods or gifts that fall into a particular category, like those for baby or wedding showers.

Online Bakery

If you love baking but don’t want to open a full service bakery, create the same variety of products and then ship them directly to customers.

Online Candy Shop

Candy also makes for a perfect ecommerce business idea, since it keeps fairly well and is small enough to ship easily.

Online Plant Shop

Plants can be a bit trickier to ship, but it is possible to open an online plant shop, especially if you focus on small items like air plants and succulents.

Online Art Supply Shop

For an online shop that supports creativity, open a business that offers items ranging from paintbrushes to easels.

Online Consignment Shop

The consignment business model is common in brick and mortar stores. But you can apply a similar concept online where you accept products from other individuals and then sell them online, giving them part of your earnings.

Gift Basket Service

Gift baskets are popular for holidays, birthdays and even corporate functions. In your online store, offer a variety of baskets that contain popular gift items like snacks or scented candles.

Mobile Shopping Experience

More and more shoppers are turning to their mobile devices to complete purchases. Take advantage of this by creating a mobile shopping app where people can purchase your items.

Online Marketplace

Online marketplaces like Amazon, eBay and Etsy give tons of opportunities to small retailers and individuals who want to reach buyers without setting up their own online store. You could provide a similar service to other sellers by choosing a niche and creating a unique shopping experience.

Image: Depositphotos.com

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IoT in eCommerce: Technologies Change the Industry

Imagine you have to buy new headphones, what will you do: go to the nearest store or open a browser or jump on your mobile app? More and more people today tend to choose the second variant since it takes less time and effort. The number of online-shoppers will keep growing, as e-commerce — online…

Imagine you have to buy new headphones, what will you do: go to the nearest store or open a browser or jump on your mobile app? More and more people today tend to choose the second variant since it takes less time and effort. The number of online-shoppers will keep growing, as e-commerce — online commercial transactions — becomes more comfortable by introducing high-tech solutions, for example, IoT-based.

IoT (Internet of Things) is an ecosystem of smart devices that have access to the internet and can communicate with each other. IoT changes the eCommerce industry not only from the consumers’ side but also from the inner one. (e.g., processes like inventory management, logistics.) The changes IoT brings to the e-commerce industry are both positive and negative.

How IoT Changes E-commerce

Even before going online, commerce utilized intelligent devices to improve service and product monitoring: it was 1982 when Coca-Cola installed smart vending machines that reported how much drink was left inside and how cold it was. Today, with the power of the internet and IoT, commerce has gone far ahead.

IoT in E-commerce: positive effects

Let’s begin with the e-commerce processes that benefit from IoT technologies.

Inventory Management

The IoT sensors and RFID (Radio Frequency Identification) tags revolutionized the way inventory is organized. They allow getting all the important product information (like product types, availability, expiration dates, and others) without human intervention. For customers, it means the possibility to see whether the product is available right now. While for business owners, it helps to monitor the quantity and quality of the product. For example, sensors check if the temperature in the warehouse is low enough for perishable products and warns the system if it is not.

The introduction of smart shelves has pushed inventory management even further. They monitor the number of goods and can reorder them when needed to avoid running out of stock.

These all cut down the risk of human error and the number of the working hours required.

Supply Chain Management

Tracking the journeys of the product has never been so accurate and detailed. With the help of IoT sensors and RFID tags, you always know what happens to the product: where it is, how fast it travels, under what conditions it is stored, etc. It allows calculating arrival time more accurate and avoiding losses or misdeliveries.

It also works well from the customers’ side: they can always make several taps at the mobile phone to see where their shipping is and how soon it will get to their doorstep.

Maintenance, Warranty, and Theft/Loss

IoT technologies are also perfect tools for remote monitoring of a product, for predicting its maintenance and analyzing performance. It provides business with more information about how the product is used and allows predicting and preventing break-downs. If the sensors report the poor functioning of a product, the company can call the customer and suggest repairment or replacement before the customer faces serious difficulties.

Another useful option of implementing IoT is the opportunity to find things if they are lost or stolen. We bet, at least once, you have forgotten an umbrella or jacket at a cafe or friend’s house. What if, after moving 500 meters away from your stuff, you got a notification like “it seems that you have forgotten your umbrella at the Martin’s?” Let’s admit, convenient. A decade ago, we did not expect our fridges to reorder milk and eggs, so why not have small smart sensors at clothes or other things by the year 2030?

Smart Homes

Here we should remember Amazon’s dash buttons that simplify routine tasks. These small buttons can be placed anywhere in the house and programmed through mobile apps to perform some actions. For example, you can to reorder washing powder or five packs of your favorite cookies by pushing one small button.

One more attribute of IoT in smart homes that businesses should take into account is voice assistant. People with such a device prefer not to browse for things they need. They command the voice assistant to buy them. But the problem is that the assistants are likely to order the same product for all the people with the same request. It means that some brands can get thousands of orders and huge revenues while others will be ignored. To avoid the latest, brands have to adapt their marketing companies not only for search engines but also for AI algorithms.


The more business knows about a particular customer, the more personalized experience and approach it can provide. And it effectively converts into loyalty and revenue growth. Having information from smart home devices significantly broadens the business’s opportunities. For example, if someone’s microwave oven consumes too much energy, you can send them an ad of your new economy model that saves energy and money. The same works for mobile phones, which communicate with lots of other devices around the users. Therefore they are a perfect source of information helping companies to draw detailed portraits of their customers.

Insurance companies are already using IoT-empowered smart devices (like GPS, movement, and speed sensors) to track people’s behavior and driving habits. The personal approach here implies discounts for careful drivers and higher rates for those who like exceeding the speed.

IoT in E-commerce: adverse effects

Just like everything else, the utilization of IoT in e-commerce has its dark side. Let’s take a look at it.


Automatization of the processes leads to an increase in unemployment since machines now do the job. The more people have no jobs, the lower purchasing power becomes. So, enterprises might save money but lose consumers.

Data Security Issues

Data security issues are still a weak point of IoT smart devices that are not related to security (like smart locks or smart home security systems). Since these devices have access to personal information, the risk of insecurity is a critical moment to consider.


Even though IoT-based solutions gradually get more accessible and cheaper, still not all companies can afford them. Only huge game players with high incomes can take full advantage of it and get far ahead of their smaller competitors. It means the survival and development for small and middle businesses become even more complicated.

IoT Trends in E-commerce: What Is Next?

All the mentioned above methods of utilization of IoT technologies in the e-commerce industry will keep growing, but let’s highlight the most promising trends.

Dron delivery

In 2016 Amazon first introduced shipping delivery using drones. It might be not so popular right now. But soon, more and more companies will offer drone-empowered same-day delivery to provide a better customer experience.


As we have already mentioned, security issues take place quite often. While IoT technologies are becoming more and more adopted, the need for proper data protection will grow. So, IoT data security solutions development can be a perfect basement for a business strategy.

Mobile phones

Probably, there is no other device that stores more personal info than a smartphone. Searching for the most effective ways to use this information treasury might become one of the key goals of any business in the e-commerce industry.


The most critical IoT benefit to take into account is the automation of business processes. It helps to save money and time, to provide better customer experience, and to manage everything more effectively.

Another essential thing to consider here is collecting data about your customers and the market. Missing the opportunities to know it better might be a dangerous mistake for any business, especially for a customer-oriented company like e-commerce. The best advice here is to consider the development of IoT-based software solutions, such as Scand.com, Industries IoT — focuses on mobile apps and other ways to collect customers’ smartphone data.

Image Credit: 1310708237-min-min-1

Kate Zhurauliova

Kate is a copywriter at SCAND, custom software development company. She is interested in the ways in which technologies have changed and keep changing businesses and our everyday lives. Kate is a fan of IoT, Big Data and Big Mac™.

Creating a Successful eCommerce Mobile App

Having an eCommerce mobile app is not a big deal — but creating a successful eCommerce mobile app is tough. Social commerce and eCommerce industries are booming, and every stakeholder wants to jump on the bandwagon. Meanwhile, Shopping apps are increasing in numbers, so it’s tough to sustain your space in the crowded app store.…

Having an eCommerce mobile app is not a big deal — but creating a successful eCommerce mobile app is tough. Social commerce and eCommerce industries are booming, and every stakeholder wants to jump on the bandwagon. Meanwhile, Shopping apps are increasing in numbers, so it’s tough to sustain your space in the crowded app store. There is a lot of competition when building an app. Here are some things to think about before creating a successful eCommerce mobile app.

There are many blogs and news that curate information about making mobile shopping applications.

But still, there are immense needs of practical content that brings real value for the newbie app owners. Being a leading mobile application development company in the USA, we are well acquainted with the secrets feature for making a winsome E-commerce app.

There is a depth of insight into the things to consider before creating a successful eCommerce mobile app. Also, this article describes the revenue states for most popular shopping apps and the most common eCommerce app design mistakes.

Why Stakeholders Are Marching For The Ecommerce Application

The last couple of years owing to eCommerce, and this year will be the same. 2019 is a floating year for eCommerce, M-commerce, and Social commerce. Don’t get confused by the new terms; it is just an update form of eCommerce.

M-commerce is all about for mobile devices, a shopping or E-commerce system that leverages from the mass use of smartphones. An eCommerce application that especially design for mobile users called for M-commerce. On the contrary, Social Commerce belongs to social media platforms that allow users to shop directly via social media such as Instagram and Facebook.

Meanwhile, Social Commerce and M-commerce are parts of the e-commerce system but diverse from the process. According to Statista, the revenue in the eCommerce market amounts in 2019 exceed US$1,797,645m. Also, the expected growth rate in the revenue until 2023 will be US$ 2,664,705m.

The depth statics from the Statisa show the fashion and lifestyle apparel is the largest segment with a market volume of US$577,415m in 2019. Users’ penetration is 52.3% in 2019, which expected to boost in 2023 for 61.1%. Also, it shows the average revenue per user currently amounts to US$466.59.

The E-commerce Market Revenue, Popular Segment, and ARPU By Statista

  • Revenue in the eCommerce market amounts to US$1,797,645m in 2019.
  • Revenue is expected to show an annual growth rate (CAGR 2019-2023) of 10.3%, resulting in a market volume of US$2,664,705m by 2023.
  • The market’s largest segment is Fashion, with a market volume of US$577,415m in 2019.
  • User penetration is 52.3% in 2019 and is expected to hit 61.1% by 2023.
  • The average revenue per user (ARPU) currently amounts to US$466.59.
How to build an eCommerce mobile app.

Things To Consider Before Creating A Successful E-commerce Mobile App

The above statistics mention about the importance of E-commerce mobile application for the business owners. However, the mobile application is the only future for eCommerce growth because users love to scroll the internet via smartphones. Here we are sharing the things to consider before creating a successful eCommerce mobile app.

To dive into the depth, first, we have to identify the most USA popular shopping apps ranked by reach. The statics by the Statista recites a clear picture of the shopping apps. Undoubtedly, Amazon, Walmart, and eBay cracked the top rank on the list. 77.3 percent of mobile users accessed the Amazon app. Walmart had a mobile audience reach of 40.7 percent among the mobile U.S.

Most popular mobile shopping apps in the U.S. as of March 2019.

The statistics are frequently questioned in business people’s minds.

The entrepreneur knows the worth and fate of an app-based business. Yet, at the same time, they can’t settle on a substantial choice towards a productive eCommerce application composition, let alone the E-store development. More often than not, entrepreneurs have an absence of specialized information. One way or another, they need to know some essential standards of advancement.

Simple and  Secure Payment Method.

To make a reliable E-commerce app design interface, you need to give a safe installment strategy for users. On the off chance that the installment strategy isn’t verified or hindered or not bolster all installment mode at that point, it’s a higher opportunity to expand the bounce rate for your web-based interface.

The secure installment strategy makes positive in the audience’s psyche. Remember that — build up an ideal and secure installment strategy. Attempt to make a simple checkout process as much as you can; typically, purchasers feel disturbing with complicated checkout.

Compatible App Design for All Size.

For fruitful e-store or we can say gainful E-business application appealing and responsive mobile app UI design is a need factor. User interface(UI) and User experience(UX) assume an exceptional job in gainful E-business. Better app design can appeal to target the audience and give a perfectly clean appearance for all sizes.

As we all are acquainted with the booming sector of smartphones, multiple features and sizes are upgrading every day. The foldable phones are the latest trend in the market. Therefore, Your E-commerce should fit in all possible dimensions. To do that correctly, hire a renowned mobile app development company.

Engaging Landing Page.

The Best route for the aggressive application and lift ROI is an ideal landing page. It is a sort of promoting devices for land all lead produced from the advertising on the one page. Landing pages should be intended for advertising reasons; it tends to be your custom administration page, about us, or contact page. Create greeting pages with business needs, and bring engaging content, copywriting in it.

Every popular eCommerce mobile apps are taking leverage from the Landing pages, so it time create yours. For the first time, while anybody heard about the landing pages, either he lost in the thought by placing a parallel landing page and mobile app. But landing page can elevate any application growth by including CTA (call to action), Infographic, Appealing text, and essential links.

Appealing Content and Copywriting.

The content ought to pull in your client or users; Copywriting is the best apparatus to do this task. Copywriting is a one-liner content that exceptionally written to connect with the client. Application content additionally plays out a noteworthy job in a fruitful mobile app. Appropriate Font style and Rich content consistently bring you on top of things to the contenders.

Compose killer item depiction and attractive headings with the utilization of copywriting. Attempt to compose engaging line in copywriting as opposed to exhausting lines like purchase now or much obliged for shopping.

Compose Killer item depiction and attractive headings.

How To Avoid Common Ecommerce App Design Mistakes

App errors are questioned in business in people’s minds. They know the worth and eventual fate of eCommerce business, yet at the same time, they can’t settle on a substantial choice towards gainful Ecommerce application composition and Responsive app design. More often than not, entrepreneurs have an absence of specialized learning, yet in one way or another, they figure out how to grow free eCommerce applications with app designers format.

For mistake-free E-commerce mobile application development and design, all you need to examine some famous shopping application in your business category. By comparing popular shopping apps, you can get the real thought of building up the best E-business plan.

  • Checkout Design must be comfortable, convenient, and brings less content.
  • White spaces and the simple color palette is the key for an attractive design.
  • Basic Home Pages are outdated; create a Landing page for lead captured.
  • Try to use color-coding, icon, elements according to the business category.
  • Video content, copywriting, motion, and animated graphics are helpful.

Final Thought

While wrapping up the article, we can concordant on a point that there are lots to consider apart from the just coding and app promotion. The ideation and brainstorming, while choosing the right tools, is the deciding factor for a winsome E-commerce application. We discussed the most common shopping app design mistakes and how to avoid them.

Also, this piece of content described the statics for the importance of e-commerce application. For crafting an E-commerce application, having a renowned mobile application development company, the USA. I hope this tiny information will content your queries regarding creating a successful mobile e-Commerce application.

Elijahj Williams

Sr. Mobile App Developer

I am Elijah Williams working as Sr. Mobile App Developer in Acquaint SoftTech, the best mobile app development company USA. I have several years of working experience in the company and working with a team of dedicated developer those are well known for the top iOS/Android application developer in the USA. I am very passionate to read and write the guest post for the latest app development technology.