A major update to Google’s Search Quality Raters Guidelines (QRG) clarifies and expands on multiple forms of deception that Google wants its quality raters to identify. This change continues the trend of refining the guidelines so that quality raters become better at spotting increasingly granular forms of quality issues. TL/DR Authenticity should be the core … Read more
The SEO Charity podcast recently discussed a different way to think about EEAT that focuses on activities that leads to external signals that Google may associate with the underlying concepts of EEAT (expertise, experience, authoritativeness, and trustworthiness). Google’s John Mueller recently said that EEAT is not something that you can add to a site and … Read more
To crack down on misinformation in content and enforce quality guidelines, Google came up with the concept of experience, expertise, authoritativeness, and trustworthiness, or E-E-A-T (previously E-A-T). This emerged out of their Search Quality Rater Guidelines, which emphasize the importance of providing users with reliable, valuable, and accurate information and a great website experience. If you give users what … Read more
To crack down on misinformation in content and enforce quality guidelines, Google came up with the concept of experience, expertise, authoritativeness, and trustworthiness, or E-E-A-T (previously E-A-T). This emerged out of their Search Quality Rater Guidelines, which emphasize the importance of providing users with reliable, valuable, and accurate information and a great website experience. If you give users what … Read more
For over a decade, E-A-T (expertise, authoritativeness, and trustworthiness) has played a role in search rankings, first introduced in Google’s Search Quality Rater Guidelines in 2014. But with the rise of AI-generated content and AI-synthesized answers, E-E-A-T (now including experience) is no longer just a good idea. It has become the defining factor in determining … Read more
Google’s John Mueller offered an overview of EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) at the Search Central Live NYC event and affirmed why it matters for some sites and why it’s not something SEOs can add to a website. EEAT’s Relation To Quality Raters And YMYL Websites John Mueller started this part of his discussion … Read more
Few concepts have generated as much buzz and speculation in SEO as E-E-A-T. Short for Experience, Expertise, Authoritativeness, and Trustworthiness, this framework has been a cornerstone of Google’s Search Quality Evaluator Guidelines for years. But despite its prominence, more clarity about how E-E-A-T relates to Google‘s ranking algorithms is still needed. In a recent episode … Read more
E-A-T (Expertise, Authoritativeness, Trustworthiness) has been a cornerstone of Google’s Search Quality Rater Guidelines for years. Recently, Google added a new “E” to the mix – Experience. Understanding and optimizing for E-E-A-T strongly correlates with SEO success. In this article, you’ll learn what the E-E-A-T criteria mean, why Google values first-hand experience, and, most importantly, … Read more
Worried that your AI content might spook your users or not meet Google’s standards? Use this guide to build trust and authority into your AI content. Source link
This post was sponsored by Fiverr Pro. The opinions expressed in this article are the sponsor’s own. It’s been over a year since Google added “experience” to its search quality rater E-A-T guidelines, transforming it into E-E-A-T. However, many websites still struggle to establish a digital presence that follows these rules. While most assume that … Read more
Are LinkedIn’s collaborative articles part of SEO strategies nowadays? More to the point, should they be? The search landscape has changed dramatically in recent years, blurring the lines between search engines and where searches occur. Following the explosive adoption of AI in content marketing and the most recent Google HCU, core, and spam updates, we’re … Read more
Explore tons of real-world local business examples to help you plan out your own full menu of E-E-A-T opportunities. Source link
Google has confirmed its algorithms contain signals that align toward ranking websites that express qualities represented by E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). This article is focused on the topic of E-E-A-T in the context of ranking factors. For a deeper dive on E-E-A-T context, please read: What is Google E-E-A-T? How To Demonstrate First-Hand … Read more
Google loves its acronyms. In late 2022, the search giant added an extra wrinkle to their Search Quality Rater Guidelines and introduced “Experience” to their existing Expertise, Authoritativeness, and Trust (E-A-T) framework. This addition was part of Google’s ongoing effort to help websites provide users with more helpful, relevant information. E-E-A-T, or “Double-E-A-T,” now emphasizes … Read more
Today’s Ask An SEO question comes from Fadi, who asks: When Google says human first, does that mean we should search for other articles with high backlink profiles rather than keyword research when trying to find a topic to discuss? Google has told us we must provide content that exudes experience, expertise, authority, and trust … Read more
Google’s Gary Illyes and others answered many questions related to AI at Google Search Central Live Tokyo 2023, sharing new insights about Google’s approaches and recommendations on AI generated content. Japanese search marketing expert Kenichi Suzuki (Twitter profile) presented at Search Central Tokyo 2023 and subsequently published a blog post in Japanese that summarized the … Read more
If there is poor quality information being served up in the SERPs, Google will have a big problem: Users will stop searching, and this hits Google where it hurts — in their advertising revenue. So it makes sense that Google is keen to push forward authoritative and trustworthy sites when it comes to ranking in … Read more
