Google’s E-E-A-T & The Myth Of The Perfect Ranking Signal

Google E-E-A-T on phone screen

Few concepts have generated as much buzz and speculation in SEO as E-E-A-T. Short for Experience, Expertise, Authoritativeness, and Trustworthiness, this framework has been a cornerstone of Google’s Search Quality Evaluator Guidelines for years. But despite its prominence, more clarity about how E-E-A-T relates to Google‘s ranking algorithms is still needed. In a recent episode … Read more

Google E-E-A-T: What Is It & How To Demonstrate It For SEO

E-A-T (Expertise, Authoritativeness, Trustworthiness) has been a cornerstone of Google’s Search Quality Rater Guidelines for years. Recently, Google added a new “E” to the mix – Experience. Understanding and optimizing for E-E-A-T strongly correlates with SEO success. In this article, you’ll learn what the E-E-A-T criteria mean, why Google values first-hand experience, and, most importantly, … Read more

An SEO Expert’s Playbook To Optimizing Websites For E-E-A-T

This post was sponsored by Fiverr Pro. The opinions expressed in this article are the sponsor’s own. It’s been over a year since Google added “experience” to its search quality rater E-A-T guidelines, transforming it into E-E-A-T. However, many websites still struggle to establish a digital presence that follows these rules. While most assume that … Read more

Is AI Going To E-E-A-T Your Experience For Breakfast? The LinkedIn Example

Are LinkedIn’s collaborative articles part of SEO strategies nowadays? More to the point, should they be? The search landscape has changed dramatically in recent years, blurring the lines between search engines and where searches occur. Following the explosive adoption of AI in content marketing and the most recent Google HCU, core, and spam updates, we’re … Read more

Is E-E-A-T A Ranking Factor?

Google has confirmed its algorithms contain signals that align toward ranking websites that express qualities represented by E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). This article is focused on the topic of E-E-A-T in the context of ranking factors. For a deeper dive on E-E-A-T context, please read: What is Google E-E-A-T? How To Demonstrate First-Hand … Read more

Using the New “E” in E-E-A-T To Generate Interest in Your Brand

Google loves its acronyms. In late 2022, the search giant added an extra wrinkle to their Search Quality Rater Guidelines and introduced “Experience” to their existing Expertise, Authoritativeness, and Trust (E-A-T) framework. This addition was part of Google’s ongoing effort to help websites provide users with more helpful, relevant information. E-E-A-T, or “Double-E-A-T,” now emphasizes … Read more

Google E-E-A-T: Should We Search For Other Articles With High Backlink Profiles?

Today’s Ask An SEO question comes from Fadi, who asks: When Google says human first, does that mean we should search for other articles with high backlink profiles rather than keyword research when trying to find a topic to discuss? Google has told us we must provide content that exudes experience, expertise, authority, and trust … Read more

Google Is Forming A Policy On AI Content And E-E-A-T

Google’s Gary Illyes and others answered many questions related to AI at Google Search Central Live Tokyo 2023, sharing new insights about Google’s approaches and recommendations on AI generated content. Japanese search marketing expert Kenichi Suzuki (Twitter profile) presented at Search Central Tokyo 2023 and subsequently published a blog post in Japanese that summarized the … Read more

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