Effective retargeting campaigns are a powerful way to re-engage potential customers who visit your website or social channels to drive conversions and decrease cart abandonment rates. By following key steps and best practices, businesses can create compelling, personalized ads that boost their sales and maximize ROI. And do you know the best part? Retargeting ads … Read more
Frequently Asked Question (FAQ) pages (or informational hubs) enable your business to respond, react, and anticipate the needs of your audience more quickly and appropriately than other types of destination page experiences. An effective FAQ resource can educate, inform, and naturally guide the user through your website’s content and toward the goals and results you … Read more
From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online sales, having a well-planned (and well-executed) marketing strategy is key to wooing more customers. But before you get fancy with flashy … Read more
Google Shopping ads can be a powerful revenue driver – but to get the most out of it, you need to master bid management. Whether you’re an in-house marketer or working at an agency, effective bid management is crucial for scaling success. However, understanding how to optimize and adjust bids effectively in Google Shopping ads … Read more
Despite shifting user demographics, Facebook remains the third most visited website globally and continues to dominate as the most popular social media network. With such a vast audience, Facebook analytics tools are designed to help you avoid wasted ad spend and diluted messaging to broad audiences. They reveal your most engaged audience segments, so you … Read more
The content you post on social media can turn your brand into a household name and your followers into fans. This kind of impact only comes from having a solid social media content strategy. The best way to stand out on social media is to identify specific goals, create valuable posts that align with them … Read more
I’ve been breathing life into email campaigns since 2007 when the iPhone was the newest thing on the block. Even though the learning resources for email marketers have evolved since then, I still have countless re-engagement email examples in my inbox which don’t prompt me to, well, re-engage. While getting ignored by your subscribers is … Read more
![How to Write an Effective Communication Plan [+ Template]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/06/communication-plans.jpgkeepProtocol.jpeg "How to Write an Effective Communication Plan [+ Template]")
Guess what’s common among the top organizations like Apple, Microsoft, and Amazon? An effective communication plan. Be it the content strategy, a product launch, a campaign announcement, or a customer escalation, a robust communication strategy holds every part of your organization firmly. A survey by The State of Business Communication revealed that 72% of business … Read more
Facebook is a dominant force in social media advertising. Most marketers say it consistently delivers a better ROI than any other social media platform. As a chief content curator, I’ve created many Facebook ads, and I can attest to this. The platform’s sophisticated targeting options make it an incredibly effective tool for reaching my audience. … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. It’s the age of AI, and our job as marketers is to keep up. My team at Foundation Marketing recently conducted an AI Marketing study surveying hundreds of marketers, and more than 84% of … Read more
1. Check Your Direct Competitors’ Backlinks Since link building helps your site rank higher, we can assume that the highest-ranking sites on SERPs have lots of good backlinks. The same is true for your competitors who rank higher than you. And if there are a lot of authoritative sites linking to them, wouldn’t it be … Read more
Being in the middle of a competitive business market, dealing with small businesses requires local SEO strategies to implement. It can be a cost-effective solution to hinder the risks of small businesses. From increasing business visibility to attracting more customers, you will always need to find out the best ideas and opportunities in the market, … Read more
Fleet driver safety is a crucial concern for fleet managers. Therefore, implementing a comprehensive program is essential for safe and efficient operations. Moreover, establishing and enforcing safety rules and procedures can help reduce accident risks, ensuring federal regulation compliance. With 80% of business drivers using their phones while driving, road safety must be a priority … Read more
Thesis writing usually appears to be a solitary work against the world, you, and a thousand sources. However, this no longer needs to be true in the digital age. Social media platforms are full of information accessible with a simple click of a finger, and they help you reach out to people from different perspectives, … Read more
This post was sponsored by STAT Search Analytics. The opinions expressed in this article are the sponsor’s own. Wondering how to get more SEO budget in 2024? Hoping to build a more robust SEO strategy that involves teams and multi-level buy-in? The answer lies in a great SEO report. Crystal clear SEO reporting is the … Read more
In my last article, I went into detail about the many challenges encountered by search teams working on multilingual websites. Now, I will offer suggestions for management structures between multilingual teams. These practices can help achieve greater collaboration and success. Fostering Collaboration If there is no or little collaboration today, an easy first step is … Read more
Undoubtedly, the key to organizational success lies not only in its products or services but also in the talent it attracts and retains. An efficient and robust talent acquisition services stand as a pivotal pillar in this pursuit. This strategic framework governs how organizations identify, engage, and onboard top-notch talent. The evolution of this structure … Read more
Email marketers don’t wear many hats—they wear them all. We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ When nearly a quarter of all email marketers … Read more
