Below, I’ve got an update on my marketplace SEO issue – and this edition is more robust, taking into account learnings from the UX study of AIOs as well as the latest shifts in the search landscape. (Shifts that, I’d argue, have a disproportionate impact on online marketplaces.) I’ll cover: What marketplace SEO is and why … Read more
When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. On paper, it looked like we were doing everything right. But users weren’t converting, and growth stalled. Something was off. It wasn’t a lack of effort but a lack … Read more
![What Is a Media Mix & The Most Effective Types [HubSpot Blog Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/media-mix-1-20250116-9700154.webp.webp "What Is a Media Mix & The Most Effective Types")
I’ve realized that to truly connect with customers, it’s essential to be everywhere they are — whether that’s on social media, email, websites, or even traditional outlets like TV and radio. This is where a solid media mix comes into play. By using multiple channels strategically, I can deliver messages more effectively, ensuring they reach … Read more
Many businesses create global websites hoping to replicate the success from online business in their home country in other countries. Some companies see the return on investment put into creating multiple websites, and some companies struggle to grow their business in foreign countries. Creating effective global websites requires attention to several essential factors to ensure … Read more
![How I Write Effective SOPs: A Complete Guide [+ Free Template]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/standard-operating-procedure-1-20241226-9205941.webp.webp "How I Write Effective SOPs: A Complete Guide [+ Free")
In 2019, I was a freelance writer with no idea what SOPs were, relying on mental checklists and scrawled notes. Then, I joined an agency where SOPs ensured consistent, high-quality content. At first, I resisted the detailed checklists — they felt mechanical. But after seeing how the agency delivered seamless content for dozens of clients, … Read more
TikTok has exploded onto the scene, becoming more than just a social media platform—it’s a cultural phenomenon. Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll … Read more
![Social Media Marketing - Most Effective LinkedIn B2B Creative Trends of 2024 [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/Social-Media-Marketing-Most-Effective-LinkedIn-B2B-Creative-Trends.jpg "Social Media Marketing - Most Effective LinkedIn B2B Creative Trends")
Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, the professional social network and VidMob teamed up and used AI to analyze the performance of more than 13,000 creative assets that appeared on LinkedIn this year. An infographic (below) explores findings from the research. Specifically, it looks at … Read more
Effective retargeting campaigns are a powerful way to re-engage potential customers who visit your website or social channels to drive conversions and decrease cart abandonment rates. By following key steps and best practices, businesses can create compelling, personalized ads that boost their sales and maximize ROI. And do you know the best part? Retargeting ads … Read more
Frequently Asked Question (FAQ) pages (or informational hubs) enable your business to respond, react, and anticipate the needs of your audience more quickly and appropriately than other types of destination page experiences. An effective FAQ resource can educate, inform, and naturally guide the user through your website’s content and toward the goals and results you … Read more
From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online sales, having a well-planned (and well-executed) marketing strategy is key to wooing more customers. But before you get fancy with flashy … Read more
Google Shopping ads can be a powerful revenue driver – but to get the most out of it, you need to master bid management. Whether you’re an in-house marketer or working at an agency, effective bid management is crucial for scaling success. However, understanding how to optimize and adjust bids effectively in Google Shopping ads … Read more
Despite shifting user demographics, Facebook remains the third most visited website globally and continues to dominate as the most popular social media network. With such a vast audience, Facebook analytics tools are designed to help you avoid wasted ad spend and diluted messaging to broad audiences. They reveal your most engaged audience segments, so you … Read more
The content you post on social media can turn your brand into a household name and your followers into fans. This kind of impact only comes from having a solid social media content strategy. The best way to stand out on social media is to identify specific goals, create valuable posts that align with them … Read more
I’ve been breathing life into email campaigns since 2007 when the iPhone was the newest thing on the block. Even though the learning resources for email marketers have evolved since then, I still have countless re-engagement email examples in my inbox which don’t prompt me to, well, re-engage. While getting ignored by your subscribers is … Read more
![How to Write an Effective Communication Plan [+ Template]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/06/communication-plans.jpgkeepProtocol.jpeg "How to Write an Effective Communication Plan [+ Template]")
Guess what’s common among the top organizations like Apple, Microsoft, and Amazon? An effective communication plan. Be it the content strategy, a product launch, a campaign announcement, or a customer escalation, a robust communication strategy holds every part of your organization firmly. A survey by The State of Business Communication revealed that 72% of business … Read more
Facebook is a dominant force in social media advertising. Most marketers say it consistently delivers a better ROI than any other social media platform. As a chief content curator, I’ve created many Facebook ads, and I can attest to this. The platform’s sophisticated targeting options make it an incredibly effective tool for reaching my audience. … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. It’s the age of AI, and our job as marketers is to keep up. My team at Foundation Marketing recently conducted an AI Marketing study surveying hundreds of marketers, and more than 84% of … Read more
1. Check Your Direct Competitors’ Backlinks Since link building helps your site rank higher, we can assume that the highest-ranking sites on SERPs have lots of good backlinks. The same is true for your competitors who rank higher than you. And if there are a lot of authoritative sites linking to them, wouldn’t it be … Read more
