Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. It’s the age of AI, and our job as marketers is to keep up. My team at Foundation Marketing recently conducted an AI Marketing study surveying hundreds of marketers, and more than 84% of … Read more
1. Check Your Direct Competitors’ Backlinks Since link building helps your site rank higher, we can assume that the highest-ranking sites on SERPs have lots of good backlinks. The same is true for your competitors who rank higher than you. And if there are a lot of authoritative sites linking to them, wouldn’t it be … Read more
Being in the middle of a competitive business market, dealing with small businesses requires local SEO strategies to implement. It can be a cost-effective solution to hinder the risks of small businesses. From increasing business visibility to attracting more customers, you will always need to find out the best ideas and opportunities in the market, … Read more
Fleet driver safety is a crucial concern for fleet managers. Therefore, implementing a comprehensive program is essential for safe and efficient operations. Moreover, establishing and enforcing safety rules and procedures can help reduce accident risks, ensuring federal regulation compliance. With 80% of business drivers using their phones while driving, road safety must be a priority … Read more
Thesis writing usually appears to be a solitary work against the world, you, and a thousand sources. However, this no longer needs to be true in the digital age. Social media platforms are full of information accessible with a simple click of a finger, and they help you reach out to people from different perspectives, … Read more
This post was sponsored by STAT Search Analytics. The opinions expressed in this article are the sponsor’s own. Wondering how to get more SEO budget in 2024? Hoping to build a more robust SEO strategy that involves teams and multi-level buy-in? The answer lies in a great SEO report. Crystal clear SEO reporting is the … Read more
In my last article, I went into detail about the many challenges encountered by search teams working on multilingual websites. Now, I will offer suggestions for management structures between multilingual teams. These practices can help achieve greater collaboration and success. Fostering Collaboration If there is no or little collaboration today, an easy first step is … Read more
Undoubtedly, the key to organizational success lies not only in its products or services but also in the talent it attracts and retains. An efficient and robust talent acquisition services stand as a pivotal pillar in this pursuit. This strategic framework governs how organizations identify, engage, and onboard top-notch talent. The evolution of this structure … Read more
Email marketers don’t wear many hats—they wear them all. We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ When nearly a quarter of all email marketers … Read more
A great resume can help get you noticed by prospective employers. But what makes a resume “great”? How do you catch recruiters’ attention, encourage them to read your resume, and ultimately call you for an interview? Two words: Simple and effective. In this piece, we’ll offer a step-by-step guide to writing a simple, effective resume. … Read more
A solitary abandoned cart might seem inconsequential in the bustling digital bazaar that is the eCommerce of today. Yet, when looked at collectively, these unclaimed carts represent a staggering amount of potential revenue slipping away. What causes a customer, eager to purchase, to suddenly change course? The list of reasons might be endless, but the … Read more
Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. There’s a special focus on retention and referral over purchase and loyalty. Here’s what you need to know about SaaS marketing plans, what … Read more
![Effective Website Redesigns: How To Avoid Costly Mistakes [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/09/Effective-Website-Redesigns-How-To-Avoid-Costly-Mistakes-Podcast.jpg "Effective Website Redesigns: How To Avoid Costly Mistakes [Podcast]")
An Interview With Janet Mesh of Aimtal Website redesigns are a necessary component for marketers. But with so many elements going into an effective redesign, do you know what to focus on to develop a solid plan from the start? Join us and hear from Janet Mesh, CEO and co-founder of Aimtal, as she and … Read more
Every time you make or receive payments, you are essentially dealing with the concept of payment processing. Each transaction is initially processed by the system you interact with, and this process goes through several stages. After that, the funds are transferred from the agent to the counterparty. Most of these mechanisms remain behind the scenes … Read more
Achieving a top position on the search engine results pages is more competitive and challenging than ever before. To break your way through the clutter of similar content, Google must deem your content the most relevant of the bunch. Gone are the days of haphazard content creation. To excel in today’s evolving digital landscape, content … Read more
Finding and analyzing the search terms people enter into the search engines for SEO is called keyword research. It helps one find which keywords are the best to target and provides valuable insights into the queries the target audience searches on Google. SEO Company Dallas is a company that conducts effective keyword research. One can … Read more
It costs more to attract a new customer than to keep an existing one. Focusing on customer retention is a valuable long-term solution for increased revenue and sustainable growth, and building an email list will help you reach those goals. Cultivating customer loyalty is not easy, but it is possible by continuing to offer valuable … Read more
The world of business at the start of the 21st century is vastly different to that of 30 years ago, especially given the evolution of the Internet as a communication medium while the digital landscape has become more competitive over the last few decades. Indeed, businesses are constantly trying to maximize the return on investment … Read more
