In the current era of digital advancements, where virtual advertisements dominate the marketing world, the significance of direct mail initiatives is often overlooked. A great direct mail endeavor possesses the ability to transcend the clutter and leave a lasting impression on your intended recipients. Whether you are a small business owner or an experienced marketing … Read more
Creating niche content is something all brands should do in order to catch their audience at various stages of their buying cycles. Content diversifies your rankings, builds your brand’s recognizability, and helps create more conversion funnels throughout the site. But there’s one huge problem with publishing new content on your site: Time. Few brands can … Read more
Writing compelling emails is a superpower that most professionals would love to have. Email is the most common form of professional communication, and sending bad emails can make or break your career. This article will provide some tips on how to write effective emails. Once you’ve applied these simple strategies, you should be able to … Read more
In addition to effective financial capital management, corporates should adopt measures that make them transparent in their governance and accountability. This is what ESG brings to the table. ESG incorporates Environmental, Social, and Governance factors influencing a company’s value generation. This concept incorporates non-financial elements into the business strategy. Company performance in one ESG area … Read more
If you’ve read any of the statistics about the success of Instagram marketing, you’re likely looking for ways to get started. Instagram is an incredible marketing tool that can help you establish a brand identity, grow your customer base, and increase sales. Before you jump in, it’s essential to create an effective Instagram marketing strategy, … Read more
![AR vs. VR: Which Is More Effective for Marketing [+Consumer Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/ar-vs-vr.jpgkeepProtocol.jpeg "AR vs. VR: Which Is More Effective for Marketing [+Consumer")
Augmented reality (AR) and virtual reality (VR) are talked about a lot. Understanding the concepts can get confusing as the terms are used interchangeably, but each has its unique set of characteristics and applications. In this post, we’ll break down the difference between augmented and virtual reality, their unique marketing applications, and how consumers feel … Read more
![Businesses Still Can't Nail Effective Communication [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/business-communication.jpgkeepProtocol.jpeg "Businesses Still Can't Nail Effective Communication [New Data]")
Whatever your niche or industry, there’s no debate: Effective communication —both internal and external — is critical to your company’s success. With more technology available than ever before, you’d think it would be easy to master. But new data published by Project.co reveals that businesses in 2023 are still struggling to effectively communicate — with … Read more
As a marketer facing economic uncertainty (and the resulting budget cuts), it’s more important than ever to evaluate your company’s digital strategy. So, how do you maximize results if you have fewer resources and funds to work with? How should you allocate your marketing budget to generate the highest return on investment (ROI) possible? On … Read more
![How to Send Effective Order Confirmation Emails [Examples + Template]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/12/order-confirmation-email-1.jpgkeepProtocol.jpeg "How to Send Effective Order Confirmation Emails [Examples + Template]")
Order confirmation emails have a 65% open rate, the highest average open rate of all emails. Optimizing these emails is a sure way to get more eyes on your brand. Beyond brand-building, email confirmations bring peace of mind to your valued customers by verifying that a transaction on your website was successful. Without this confirmation, … Read more
More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. Many businesses have implemented a digital marketing strategy to deal with the complexities and uncertainties of today’s business situation. However, for digital marketing success, It needs a set of … Read more
This piece originally appeared in Venture Beat Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. In fact: 80% of customers are more likely to make a purchase from a brand that personalizes experiences. Organizations using advanced personalization generate 17% more revenue … Read more
These days, it’s easy for businesses to create a presence on social media. But the truth is that social media marketing is more than just uploading regular content. The real question is whether users are engaging or even seeing these posts. Optimization refers to specific actions taken by online businesses to ensure that a social … Read more
Social media. Whether you love it, hate it, or are on the indifferent side, these platforms are here to stay. To stay in the social media world, you need to apply some of the social media tactics. For businesses to thrive in 2022 and beyond, they need to have some form of an online presence. … Read more
It is a known fact that the global consumers are favoring ecommerce, and the reasons for ecommerce business success are many. According to a Statista forecast, the retail ecommerce revenue in the US is expected to cross 1.3 trillion dollars by the end of 2025. Image via Statista While brick-and-mortar stores are gradually losing their … Read more
Now marketing strategies are becoming a versatile area.No longer people are only using the single banner or placard tactics. Instead, consumers are using various types of platforms. And to reach that number of audiences, brands are also starting to apply different multichannel marketing strategies. Let’s have a look at the multichannel marketing strategy definition first. … Read more
I can’t remember the last time a website I worked on was delayed for technical reasons. It’s never the coding that causes delays. It’s always the copy. Everyone thinks they can write copy until they are presented with a blank page. The people in your organization may be subject matter experts – but that doesn’t … Read more
We’ve created these 8 fundamental points to make writing effective email marketing subject lines quick and easy. The Self-Interest Email Subject Line These are your bread and butter subject lines—you should be using them most frequently. They are usually direct and speak to a specific benefit your audience will gain by opening the email. Self-interest … Read more
It’s impossible to connect with a crowd of faceless nobodies. You have to know whom you’re marketing to if you want your marketing to be effective. Audience analysis can help. Here’s how to get started. Read the full article at MarketingProfs
