The new oil isn’t data or attention. It’s words. The differentiator to build next-gen AI models is access to content when normalizing for computing power, storage, and energy. But the web is already getting too small to satiate the hunger for new models. Some executives and researchers say the industry’s need for high-quality text data … Read more
If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard the phrase “Content is King.” This may very well be true, as content in its many forms underpins all interactions between businesses and their target audience. However, if “Content is King,” then data is an … Read more
In recent years, social media has become vital for businesses to enhance their online presence and connect with their target audience. And for brands to stay competitive, it’s crucial to level up their social media marketing efforts. This guide provides valuable insights and strategies to help you navigate the dynamic world of social media effectively. … Read more
In addition to effective financial capital management, corporates should adopt measures that make them transparent in their governance and accountability. This is what ESG brings to the table. ESG incorporates Environmental, Social, and Governance factors influencing a company’s value generation. This concept incorporates non-financial elements into the business strategy. Company performance in one ESG area … Read more
Call tracking is an effective method of monitoring and analyzing the ROI of your advertising campaigns. You may learn how successful your efforts are and adjust moving forward. Call monitoring allows you to examine the success of your campaigns, identify the ones that result in the most calls, and fine-tune your approach. Which campaigns are … Read more
Product classification is key to uncovering the reasons behind your consumers’ buying behaviors. For example, I’ve been buying the same toothpaste for years. I don’t think about testing out a different brand or buying from another retailer. Toothpaste, as it turns out, is a “convenience good.” Shoppers like me usually buy this product without putting … Read more
It’s not necessary to know how to code to be a good SEO. Coding skills are not a prerequisite for SEO competency, but additional skills always make one more effective. Here are 10 ways that understanding code can help turn a good SEO into a great one. 1. HTML Coding Standards And SEO Go Together … Read more
