It takes an email marketing team an average of 2 weeks to produce a single email. That’s two weeks of tinkering with email copy, email design, and email coding before it’s ready for approvals, testing, and finally, sending it out to the world. And at any given time, 46% of email marketers have up to … Read more
Email analytics used to focus on open rate as the gateway to email marketing success. After all, you can’t get a conversion without someone first opening your email. If we’re being honest, though, email open rates have always been a bit of a vanity metric. (Yup, we said the quiet part out loud.) What makes … Read more
I run HubSpot’s Marketing Daily Newsletter, so I know quite a bit about email marketing and why an email marketing platform is one of the first additions to a marketer’s tool belt. Email marketing is an effective way to engage and nurture leads into loyal customers. It’s also extremely cost-effective — some studies show an … Read more
On average, subscribers only spend 8.97 seconds with an email. In the fast-paced realm of digital marketing, standing out amidst the clutter of promotional emails is no small feat. That’s why we’re thrilled to welcome the newest quick-start template on the Litmus Personalize block: Scratch-Offs! With just a few clicks, you can bring a sense … Read more
Imagine waiting for an important email, never receiving it, and then discovering it in your junk folder months later. It’s probably happened to you, and I know it’s happened to me. I had to contact my IT team, who taught me how to whitelist an email address. Whitelisting emails is a helpful tech skill. I … Read more
Building rapport with your email subscribers plays a huge role in email marketing. Engaging with your audience and delivering quality content can boost brand loyalty and enhance conversion rates. This article will delve into strategies for consulting on email marketing that can assist you in fostering relationships with your subscribers. 1. Tailor Content to Suit … Read more
Social media and email marketing are two of the most powerful channels at a marketer’s disposal. According to The State of Email Report, both email marketing and social media were ranked among the top three most effective channels for marketers. Source: The State of Email Report While email and social media are fundamentally different channels, … Read more
If you’re using Litmus to create, optimize, personalize, and analyze your campaigns, you know that your account is full of features that let you speed up your email workflow. But do you know all the helpful Litmus tricks that can help you save time and improve your campaigns? Here are 15 Litmus power-user tips that … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. What keeps you up at night? If one of those things is building an email list, you’re not alone, my friend. I spent years (and lost MANY thousands of dollars) procrastinating my own email … Read more
The ultimate guide to building an email list. Create and grow an email list, and discover six ways to use it to improve your SEO. Source link
Remember in 2022 when ChatGPT had just launched and everyone was trying to figure out how best to use it? ChatGPT—and AI (Artificial Intelligence) for that matter—took the world by storm, affecting our personal and professional lives. Once I got past the “playing around” phase (I might’ve asked ChatGPT to write me an email marketing … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. If you want to double your sales, you need to double your email list. Your list is a direct line of contact to reach the people who are interested in what you have to … Read more
Did you know 80% of customers are more likely to purchase from a brand that provides personalized experiences? Personalized experiences don’t just drive clicks—but also conversions—because you’re able to engage your subscribers in a fun way that creates memorable brand experiences in the inbox. You’re not alone in this journey towards perfectly personalized experiences. Litmus … Read more
When creating emails, we focus on building the best email for our audience. That often manifests itself in content curation before designing and creating the email. While we may agonize over subject lines, CTAs (call-to-action), and segmentation or personalization, there are some things we often forget: Email file size and email load times. And while they may have similarities, they … Read more
Saying goodbye to subscribers is hard, but sometimes it’s for the best. And when a subscriber wants to leave, the process needs to be as easy as possible. While you should still have an unsubscribe option within your emails, there’s another tool for email marketers and subscribers: list-unsubscribe. Let’s break down what list-unsubscribe is, why … Read more
The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is … Read more
There are two kinds of people: Those who chase after inbox zero and those who have 45,000 unread emails. Whether you’re always curating your incoming emails into carefully considered folders or letting it ride, chances are you have some kind of organizational system. As email geeks, we subscribe to all kinds of random emails in … Read more
“Don’t put all of your eggs in one basket.” That’s the phrase that comes to mind when I think about email subdomains. From the outside looking in, it’s easy to lump all of your email efforts under a single category. They’re all one email program! The reality is that you and your company have different … Read more
