We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we learned along the way. When our marketing team began discussing how to strategically incorporate AI into our workflows, we knew we wanted big results. But here’s the thing about big results: … Read more
The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Trends like interactive emails will shape the industry in the next twelve months. We’ll spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Marketers will aim for goals … Read more
Email is the trusty workhorse of marketing, always showing up when you need it with an average 36:1 ROI. With email playing such a critical role in business success, marketers need to stay on top of the latest trends and shifts in the industry. You’re already setting your priorities and goals for the year ahead—but … Read more
At Litmus, we personalize our emails with purpose: to create tailored inbox experiences that go the extra mile—the kind that surprises and delights our subscribers (and goes beyond “Hello %%first_name%%”). It’s our way of making a more human connection with our subscribers, and is something we think is especially important during a time dominated by … Read more
You invest so much time and effort into creating emails that drive brand awareness, engage subscribers, and encourage your audience to take action and convert. But if your email never hits the inbox, all that hard work can be for nothing. While email deliverability can be a bit of a mystery, understanding some of the … Read more
This is not an article that aims to convince you email personalization is important. You already know that, and you’re probably already doing it. But, like most marketers, you can’t help but feel you’ve got room to improve—but you’re facing challenges unlocking the opportunities that AI and modern marketing automation tools have presented. What Do … Read more
You’re ready to schedule an email, but last-minute additions and competing digital marketing priorities keep pushing the date back. Does that sound familiar? Having an actionable plan with clearly defined goals is key to sending emails on time. Use this guide to unlock actionable insights from campaign planning through launching your next successful campaign. How … Read more
If you’re like me, you only open a small fraction of the (dozens? hundreds?) email newsletters you’ve subscribed to. So I set out to find what those really good newsletters, the ones you open on the regular, have in common. Email newsletters have been floating around in the zeitgeist for some time now, especially as … Read more
Litmus is a proud industry leader, trusted by 700,000 marketing professionals including 80% of the Fortune 100. In order to help email marketers better understand the marketing landscape, we surveyed 1,000 U.S. consumers about their email preferences and summarized some of the key findings below. Email Quantity 67% of consumers say they receive too many … Read more
You want to personalize your emails more and try the latest trends, but something stands in your way: customer data management. For many marketers, coming up with creative email ideas is much more fun (and less confusing) than cleaning up data, tracking new metrics, and finding customer insights. When we surveyed nearly 1,000 marketers about … Read more
“How’s our deliverability doing? Oh, it’s really strong—we’ve seen a delivery rate of 98% for the last few email campaigns, with only a small handful of bounces.” If you’ve ever heard someone say this sentence, you’ve witnessed someone fall for the often-confused difference between email delivery rate and email deliverability. Deliverability is not the same … Read more
I’d venture to guess you get tons of emails in your inbox every day. From coupons to daily deal sites to family invites, it’s a lot to sift through—and you’ll likely only click if an email has one of the best subject lines to capture your attention. According to HubSpot Research, 65% of surveyed marketers … Read more
Do you hear what I hear? That’s the whooshing sound of hundreds of thousands of holiday emails dashing through the snow on the way to subscribers’ inboxes. (Or if you’re dreading the season, you may catch the ominous clinking chains of the Ghost of Holiday Emails Past.) November and December are two of the busiest … Read more
Sending the same generic email to everyone on your list won’t cut it. Your message gets lost in the inbox, leaving open rates and conversions flat. With email segmentation, you can tailor messages to specific audience groups, making your emails feel personal, relevant, and irresistible to open. This article will explore how to convert your … Read more
As Black Friday approaches, the frenzy of shopping and deals is about to hit its peak. For marketers, this is the perfect moment to captivate your audience with standout email campaigns that cut through the noise. But with so many promotions flooding inboxes, how do you ensure yours stands out? In this blog, we’re diving … Read more
The most frustrating part of email marketing? Putting weeks of planning and effort into an email campaign…only to have it fail to deliver. When we asked email marketers their key priorities for our annual State of Email Survey, monitoring their deliverability rates hit the top five. Every time you press send, your email goes through … Read more
Black Friday and Cyber Monday. The most important weekend for your business for the entire year. Shoppers expect big deals—and they’re ready to buy. 2023 generated a record $9.8 billion in online sales, up 7.5% from 2022. But everything you *think* you know about your audience is different during Black Friday and Cyber Monday, partially … Read more
The Best Dynamic Email Content Examples by Industry and Use Case Benefits of dynamic email content Dynamic content email examples by industry Dynamic content email examples by use case Personalize emails the way you want to—with or without complex code. The Best Dynamic Email Content Examples by Industry and Use Case Your subscribers are drowning … Read more
