What Is Email Marketing? Email is one of the oldest forms of digital communication—but it’s also one of the most effective digital marketing strategies out there. Sure, there are newer methods of communicating with your audience and customers like social media and live chat. However, with a user base of over 4.5 billion people, email … Read more
There are plenty of e-commerce marketing channels available to grow your business, such as social media, PPC, SEO, and network marketing. Successful e-commerce business owners, though, know that email marketing is one of the most profitable channels available. Let’s take a look at “what is e-commerce email marketing?” and why e-commerce businesses should use it. … Read more
Did you know that email is still one of the most effective ways to communicate with your customers? In fact, 4 out of 5 marketers say they’d rather give up social media than email marketing. However, many business owners don’t take advantage of email marketing best practices, which decreases their chances of success. In this … Read more
When you know which email analytics to measure, how to calculate performance, and how to explain what it means to decision-makers, you’re a more empowered email marketer. But email is in a state of change. Now, many email marketers are wondering how to measure email marketing success. That’s why we created the “Email Analytics in … Read more
Want to enhance your open rate and improve conversions on your next email marketing campaign? Add these five elements and find out how much better your email marketing could be. If you’re here, we hope you’re convinced that email campaigns are still effective and are here to set out on a brand new campaign. Great! … Read more
Pop-ups on websites are annoying. There, I said it. Yet, if you look on my site, you’ll see I use them. In fact, I’ve always used pop-ups. There’s a reason I use them—they work. The top 10 percent performing pop-ups have a whopping 9.28 percent conversion rate, according to a Sumo analysis. Despite how annoying … Read more
Email marketers are on a constant search for a silver bullet: the one trick that gives them better visibility in front of subscribers and gets their message opened. While no such solution exists, there is something that can help. Brand Indicators for Message Identification—referred to as BIMI for short—is an emerging email standard that can … Read more
Apple’s Mail Privacy Protection (MPP) feature appears to have had a noticeable impact on email engagement metrics following its introduction last year, according to recent research from Campaign Monitor. Read the full article at MarketingProfs
An email marketing campaign is a low cost and fast way to reach out to your customer base. But there is no guarantee that any subscriber will stay on your list forever. You have to contunially proving value so that they always feel that you are providing something that is of benefit to them. 1. … Read more
Here are six reasons why you shouldn’t skip out on sending follow-up emails. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. August 25, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. A sales follow-up email is…
Your email list is the secret sauce that bring your brand tons of new business. A solid email list can benefit your brand by helping to reach customers. Here are some tips on how to build your email list up to success.
How can you leverage the power of email to improve the public perception of your brand? Also, how can you turn your PR wins into lead generation opportunities? Find out now
With an average expected ROI of $42 for every $1 you spend on email marketing, here are 20 effective free email marketing tools to choose from
Many marketers will tell you their engagement rates need to improve. Here’s how to not be one of them. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! Will be used in accordance with our Privacy Policy Image credit: katleho Seisa | Getty Images April 3, 2020 5 min read…
Shopify continues to expand beyond its core e-commerce platform with a new product called Shopify Email. Shopify’s chief product officer Craig Miller and director of product for marketing technology Michael Perry gave me a quick demo of the product yesterday; Miller argued that they’ve created “the first email product designed for e-commerce.” That means it’s…
You’ve heard it a thousand times: The money’s in the list. If you’re serious about your digital business, you need to build a list of people who are paying attention to you, typically an email list. So, how do you get people to sign up for your email newsletter? You probably already know the answer…
