Beginner’s Guide to Email Marketing

email marketing featured image - Beginner’s Guide to Email Marketing

What Is Email Marketing? Email is one of the oldest forms of digital communication—but it’s also one of the most effective digital marketing strategies out there.  Sure, there are newer methods of communicating with your audience and customers like social media and live chat. However, with a user base of over 4.5 billion people, email … Read more

10 Best E-commerce Email Marketing Strategies You Should Start Using Now

There are plenty of e-commerce marketing channels available to grow your business, such as social media, PPC, SEO, and network marketing. Successful e-commerce business owners, though, know that email marketing is one of the most profitable channels available. Let’s take a look at “what is e-commerce email marketing?” and why e-commerce businesses should use it. … Read more

25 Email Marketing Best Practices That Too Many People Ignore

Did you know that email is still one of the most effective ways to communicate with your customers? In fact, 4 out of 5 marketers say they’d rather give up social media than email marketing. However, many business owners don’t take advantage of email marketing best practices, which decreases their chances of success. In this … Read more

How to Measure Email Marketing Success: Beyond Open Rate

When you know which email analytics to measure, how to calculate performance, and how to explain what it means to decision-makers, you’re a more empowered email marketer. But email is in a state of change. Now, many email marketers are wondering how to measure email marketing success. That’s why we created the “Email Analytics in … Read more

The 5 Most Common Missing Elements of Email Campaigns

Want to enhance your open rate and improve conversions on your next email marketing campaign? Add these five elements and find out how much better your email marketing could be. If you’re here, we hope you’re convinced that email campaigns are still effective and are here to set out on a brand new campaign. Great! … Read more

15 Examples of Effective Pop-ups to Use on Your Website

Pop-ups on websites are annoying. There, I said it. Yet, if you look on my site, you’ll see I use them. In fact, I’ve always used pop-ups. There’s a reason I use them—they work. The top 10 percent performing pop-ups have a whopping 9.28 percent conversion rate, according to a Sumo analysis. Despite how annoying … Read more

What Is BIMI (And Why Should Email Marketers Care?)

Email marketers are on a constant search for a silver bullet: the one trick that gives them better visibility in front of subscribers and gets their message opened. While no such solution exists, there is something that can help. Brand Indicators for Message Identification—referred to as BIMI for short—is an emerging email standard that can … Read more

Email Marketing Benchmarks: Trends From 2021

Apple’s Mail Privacy Protection (MPP) feature appears to have had a noticeable impact on email engagement metrics following its introduction last year, according to recent research from Campaign Monitor. Read the full article at MarketingProfs

What Makes the Sales Follow-Up Email Special?

Here are six reasons why you shouldn’t skip out on sending follow-up emails. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. August 25, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. A sales follow-up email is…

3 Tricks for Getting More Email Clicks

Many marketers will tell you their engagement rates need to improve. Here’s how to not be one of them. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! Will be used in accordance with our Privacy Policy Image credit: katleho Seisa | Getty Images April 3, 2020 5 min read…

Shopify expands into email marketing

Shopify continues to expand beyond its core e-commerce platform with a new product called Shopify Email. Shopify’s chief product officer Craig Miller and director of product for marketing technology Michael Perry gave me a quick demo of the product yesterday; Miller argued that they’ve created “the first email product designed for e-commerce.” That means it’s…

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